Radio Show & Tell › pdfs › current092616.pdfK-Love network’s mantra to “Be the best radio...

September 26 2016 Issue 518

copy 2 0 1 6 Co u n t r y A i rc h e c k trade mdash A l l r i g ht s re s e r ve d S i gn u p f re e at w w w co u nt r ya i rc h e c k co m S e n d n e ws to n e ws co u nt r ya i rc h e c k co m

Radio Show amp Tell The 2016 Radio Show closed Friday (923) in Nashville Here are recaps of a few noteworthy sessions Marketing Trends ldquoItrsquos gone stale itrsquos become ineffective and now therersquos a recoil against brands that do itrdquo Thatrsquos financial expert and syndicated talk radio host Dave Ramsey Wednesday (921) talking about marketing by repetition He pointed to two approaches that have worked to cut through that noise for his brand starting with tribal marketing ldquoThey will spread the word on yourdquo he says ldquoAnd no amount of radio advertising is going to offset thatrdquo Ramsey says his listeners identify one another based on a phrase he uses when asked how he is ldquoBetter than I deserverdquo

Inside WMNrsquos New Structure ldquoThe deal is if you say yoursquore in the promo department you have to do 10 pushups It is now called the Radio amp Streaming departmentrdquo So says Warner Music Nashville ChairmanCEO John Esposito holding court in his office with the newly minted head of said department SVP Kristen Williams as well as Chief Marketing Officer Peter Strickland Aided by some late Friday afternoon refreshments Espo and company lay out the label grouprsquos latest evolution CA Why this change and why now JE My decision was driven by trying to see where the puck is going and to recognize we have to reinvent ourselves on a regular basis or wersquore lemmings Itrsquos like free shows Everybody bitches about them but everyone is still doing them because wersquore all afraid to be the one who stops We know how important radio is especially in country Theyrsquore going to be here for a long time and engaging with them is going to be incredibly important But when 65 of our marketing budget and half our overhead is promotion it doesnrsquot recognize the massively growing streaming reality Country [streaming revenue] is a little behind but wersquore catching up Wersquore in the mid-30s [percent of revenue] now Nobody is breaking out champagne but [the broader record business] hasnrsquot had year-on-year growth since 1998 and wersquore on track to have it Wersquore small labels down here and everybody has one or two people devoted to streaming How crazy is that when itrsquos half of overall revenue Equally important itrsquos a music discovery vehicle too I sat back and thought if Irsquom going to continue to spend this much overhead on what we call a promo department why donrsquot I take people (continued on page 8)

Fest To See MCArsquos Sam Hunt (c) takes in the High Roller with iHeartMediarsquos Kevin LeGrett (l) and Rod Phillips while in Las Vegas for the iHeartRadio Music Festival

John Esposito

KristenWilliams

PeterStrickland

Dave Ramsey

Page 3September 26 2016

copy2016 Countr y Airchecktrade mdash Al l r ights reser ved S ign up f ree at w w wcountr yaircheck com Send news to newscountr yaircheck com

The second approach was use of the story because the human brain remembers stories best The key he said is to make customers the hero while the radio station or the advertiser is the guide Having listeners call his show to scream ldquoIrsquom debt freerdquo evolved into a staple of his show ldquoI was interviewing the hero about how they slayed the dragonrdquo he said ldquoI was walking through the airport with a friend [when a] guy yelled lsquoDave Ramsey Irsquom calling you in Novemberrsquo My friend goes lsquowhorsquos thatrsquo I said lsquoI donrsquot know Thatrsquos tribal talk The hero just told the guide hersquod be debt free in Novemberrsquordquo Underscoring those points was Big amp Richrsquos John Rich who discussed his growing Redneck Riviera brand ldquoPersonal experience is the biggest thingrdquo Rich said on his advice for radio marketing ldquoCome up with ways that when a listener shows up at an event they go home and say lsquoI like those guys at that radio station Irsquom rooting for those guysrsquo Itrsquos building loyalty with those people by giving them an experience they didnrsquot have before they ran into yourdquo Passion Programming Thursday morningrsquos programming session focused on the ldquopassion formatsrdquo ndash Spanish Religious Urban and Sports K-Love PresidentCEO Mike Novak pointed to his time at KSONSan Diego as the inspiration for changing the K-Love networkrsquos mantra to ldquoBe the best radio network you can be that happens to be Christianrdquo A convenience store owner shared a secret to success that Novack passed on ldquoI do what most people want most of the timerdquo ldquoCommit robberyrdquo urged Barrett Sports Media President Jason Barrett saying great hosts steal listenersrsquo time and choice iHeartMedia VPHispanic Operation Hector Marcano had a message for managers ldquoTreat the talent with respectrdquo he said ldquoIf you do they will take care of the listenersrdquo Radio One personality Madd Hatta stressed the importance of social media particularly

for reaching younger generations ldquoIf we donrsquot go to where they are we will be left behindrdquo he said Later he included community involvement in that definition noting how much priority he places on being on the ground and accessible in Houston ldquoI donrsquot care how big you are on social media or what TV shows you can get on Irsquom going to kill you on these streetsrdquo He also led the room in several rounds of audience participation on the most important aspects of radio ldquoRatings and revenuerdquo Quarter Hour Care The average human attention span has fallen in recent years to eight seconds opened talent coach Randy Lane Thursday afternoon Talent can counter the quick out by planningwriting engaging teases starting every content segment with a headline teasing at the end of every content segment teasing with appointments and by being a master storyteller Humor compelling stories and conflictdrama represent ldquoA-levelrdquo content while information performance and contests which the audience should be able to play along with

can be thought of as ldquoB-levelrdquo Univision SVPLocal Research Kathleen Bohan focused on the perils of being overly reliant on PPM data ldquoEvery time your numbers go up itrsquos not solely due to the brilliance of programmingrdquo she said likewise when ratings decline A better strategy is to closely monitor programming strategy alongside PPM and other data sources (music tests listener panels digital and social media

metrics) Over time she said the approach can provide a more reliable account of what is and isnrsquot working

Randy Lane

Kathleen Bohan



Cumulus VPProgramming Analytics amp Strategy Ralph Cipolla cautioned attendees against ldquoprogramming to PPMrdquo

by displaying a photograph of a Nashville Predators hockey game ldquoRadio is the gamerdquo he reminded the audience ldquoPPM is the scoreboard The chance of failure increases dramatically when the scoreboard becomes your gamerdquo His recommendations Embrace balance (know the rulebook focus on and listen regularly to the product) be realistic with regard to the segment of the audience being served and corresponding ratings and

program to people ndash not meters ndashJess Wright Chuck Aly Russ Penuell

Chart Chat Congrats to Justin Moore George Briner Ashley Sidoti and the whole Valory team on scoring this weekrsquos No 1 with ldquoYou Look Like I Need A Drinkrdquo The lead single from Kinda Donrsquot Care is his sixth chart-topper And kudos to Tom Martens and the WAR crew on grabbing 39 adds for Dan + Shayrsquos ldquoHow Not Tordquo topping this weekrsquos board

News amp Notes Adams recognized top performers at the companyrsquos annual meeting in Nashville including Las Cruces NM GM Aaron Criswell (GM of the Year) Fort Wayne IN GSM Kevin Musselman (GSM of the Year) Ocean City MD Business Mgr Joann Fitzhugh (Business Mgr of the Year) and named Fort Wayne its Market of the Year Drake Donovan Creative Servicesrsquo Drake Donovan has launched videoforradiocom a showcase for station-generated video content and marketing ideas as well as tutorials and panel discussions Renegade Radio Nashville and VetLinx have partnered to honor veterans at the 35th Anniversary Star-Spangled Salute Oct 9 in Nashville More here Musicians On Call has launched a Charity Buzz campaign where fans can bid to meet Luke Bryan and Little Big Town on the 2016 Kill The Lights Tour Details here John Prine was given the PEN Song Lyrics Award for Literary Excellence Sept 19 at a ceremony at Bostonrsquos John F Kennedy Presidential Library and Museum

UPDATE

Olivemes Marie Osmond discusses her most influential music1 Judy Garland We were both child stars I knew she knew how I felt There was a loneliness growing up When youre the only girl in the family I didnt know if I wanted to compete with my brothers because what if I failed When she sang Somewhere Over The Rainbow it gave me the courage to believe in myself to go to Nashville and

record Paper Roses2 Loretta Lynn I saw her in concert right after Paper Roses was out She had me come backstage and we had the best time She said You are a country singer Never quit singing 3 Steve Perry Because of him I had the desire to learn to work at my voice as an instrument to be able to sing multiple genres4 Zeffirellis Madame Butterfly I fell in love with the art technique and power of opera It was one of those jaw-dropping moments I sing Nessun Dorma in our show in Las Vegas now I studied opera 15 years before I ever sang it live 5 Bob Hope He was like a second father to me He took me under his wing and I did so many USO tours with him He had such a love of his country and God and love for these men and women who sacrificed everything for our freedom It really changed my lifebull Highly regarded music youve actually never heard Until recently it was Chris Stapletons Traveller Id heard his singles but just downloaded the whole album Hes phenomenalbull An important piece or style of music you just dont get I would say rap but on my new album we have SisQo on Give Me A Good Song Watching him work in the studio gave me a new appreciation of it bull An album you listened to incessantly I did the Donny amp Marie show from age 14 through 20 When I turned 21 it was the first time in my life I was free I remember buying the Christopher Cross album with Sailing on it flying to New York City alone and playing it over and overbull An obscure or non-country song everyone should listen to right now Somebodys Child by Dan Truman (Diamond Rio) on his solo album Faith bull Music youd rather not admit to enjoying Being a Mormon and growing up in Utah it probably sounds funny for me to say this but the Mormon Tabernacle Choir Turn Come Thou Fount Of Every Blessing up to 11 and tell me you dont feel something powerful I double dog dare you

MY TUNES MUSIC THAT SHAPED MY LIFE

Marie OsmondRalph Cipolla

Justin Moore



Jimmy Wayne was named the 2016 National ldquoAngel in Adoptionrdquo by the Congressional Coalition of Adoption Institute Darryl Worley will be the Santa Train celebrity guest on its 74th journey Nov 19 and will perform live at the final stop in Kingsport TN More info here Gary Morris will be inducted into the Colorado Country Music Hall of Fame Oct 16 in Thornton CO Montgomery Gentry will perform Nov 4 at Stoneyrsquos Rockinrsquo Country in Las Vegas as part of the ACM Lifting Lives Club Shows schedule Tickets here Naomi Juddrsquos memoir River Of Time will release Nov 6 More info here

(continued from page 1)Inside WMNrsquos New Structurewith the skillsets to engage [decision makers] with compelling arguments for playing our music and have them do that with the people who make the playlists What are they going to be doing JE This was news to everybody in my team except for about six people I said in the [label-wide] meeting Kristen and [VPRadio amp Streaming Chris] Palmer are going to help our streaming expert define who will engage and how and it will be interesting to see who in the department gets excited about this By the time the town hall was over five regionals had raised their hand and said ldquoIrsquom in Can I write the business planrdquo Wersquoll have one person per team as a starting point Spotify has dozens might be hundreds of people in the New York office We can get Diane Monk to go down the street and take meetings with them Similarly we can get a regional to Cupertino [and Apple] Just like at radio itrsquos about getting a buzz in the building not just leaving a CD with the PD

To what extent is this about directly impacting consumers versus creating a story to take to radio JE Theyrsquore intertwined Well before streaming was a thing we published an ad in Country Aircheck that showed Hunter Hayesrsquo ldquoStorm Warningrdquo topping a sales-per-spin chart we developed for internal use Radio paid attention and the song took off It helped launch his career It cut weeks off the artist development process Thatrsquos the theme here Radio is as dependent on artist development as we are A lot of records are getting released We release fewer than any Itrsquos a riskier business but proof of our tenacity Isnrsquot it better if the data is pointing a certain way to figure that out Because we never get research until a song is top 20 This is another tool in that bag Anything we can do to learn faster what the listener wants is in all of our best interest At the same time wersquore eliminating a separate digital department Itrsquos now in our veins in everything we do Our brand managers have to be integrating that into the marketing plan Streaming is marketing but at the same time the lines are blurring between marketing and commerce For instance Chad Schultz [now VPOriginal Content] has been working to have our stuff as dominant as possible on radio websites And a lot of that is original content because people want behind-the-scenes ndash the Brett-on-the-bus stuff The gal who used to be part of the digital team doing a lot of that is now with Chad And there will be opportunities for that content to go beyond marketing into being commercially viable How else do the executive changes yoursquove made complement this shift JE One of the reasons I chose Kristen besides being the best promo person in this town is she has a more worldly view Shersquos very data driven and has a profound idea of the big picture

Inter-Regional Men Of Mystery Companies affiliations come and go but Shano amp Swano remain Thats right Columbias Shane Allen and Curbs Chuck Swaney embarked on their fifth annual Shano amp Swano Monsters of the Midwest Tour and the tally was four states nine days 11 stations and 34792 cocktails Approximately See if you can spot WBCTGrand Rapids Dave Taft WITLLansings Chris Tyler WDRQDetroits Robby Bridges and Jess Poxson WNCYAppletons Charli McKenzie and Dan Stone WMADMadisons Katie Kruz WWQMMadisons Fletcher Keyes WMILMilwaukees Kerry Wolfe KEEYMinneapolis Gregg Swedberg and Levi Jesson Country Radio Hall of Famer Mick Anselmo Mercurys Charlie Dean and KMNBMinneapolis Lauren MacLeash and TJ WEBGChicagos Steve Stewart and WUSNChicagos Marci Braun and Jeff Kapugi While speculation is likely about who Chuck and Shane will be working for next year the answer is quite apparent Theyre working for you radio Theyre working for you


Not having VP-level executives running each team is a different approach How will that work KW We still have Chris Palmer who oversees all three teams With this model we have several people working with all three promotion teams JE Radio amp Streaming teams Shersquos going to be doing pushups KW Thank you Irsquove done this three times already today Itrsquos a unique position to see whatrsquos going on with artists and initiatives that could work somewhere else We still have a team dedicated so no balls are dropped but more individuals who are part of all three What do you say to your teams when they ask what this means right now KW They have asked of course And the answer is our job and immediate focus with radio doesnrsquot change The relationships we have built continue to be a No 1 priority As we gear up for the future we will be implementing more streaming initiatives and building a platform for streaming partnerships while continuing to strengthen those at radio Whatrsquos the chain of command now and how will that incorporate Matt Signore JE Matt is going to come down at the end of the year as COO and focus on revenue generation Everyone knows wersquove done 360 deals Recorded music used to contribute 100 of revenue but itrsquos nowhere near that now Merchandise sponsorship and touring are a significant part but therersquos more opportunity there His role is to look across the platform and identify opportunities Plus Matt is going to take a lot of backroom crap off Peterrsquos plate so he can use his creative brain in marketing It will also allow Peter the time with Kristen to make sure this vision is executed properly How does Lisa Rayrsquos role change now that she is VPBrand Management

PS She will oversee day-to-day in the Brand Management department which was my role until yesterday I still retain oversight of Blake Shelton and Brett Eldredge but she will now be head of that team of five Chadrsquos role was kind of the first injection of interactive content into the radio space We toyed with where he should be and as we went down this road of streaming being part of the radio department it began to make sense and evolve into what wersquove laid out We didnrsquot just flip a switch We made it part of our culture before we went down the path Streaming has been very important company-wide at the radio and marketing levels We had numerous workshops and think tanks on the way to this Though the headcount is net neutral tough decisions having five staffers depart JE I donrsquot take it lightly because peoplersquos lives are affected But if you donrsquot make the hard decisions they get made for you People with pocket protectors start making the decisions Irsquod rather be the one with the vision where if it doesnrsquot work they can get rid of me I know this company expects me to deliver results I have a certain overhead to do it and have to decide where to allocate that To a person everyone not just handled it like a trooper but embraced it Tears from one saying I wish I could be part of it but I understand why you did what you did And itrsquos my nature when therersquos a restructuring thatrsquos it There are no more shoes to drop This is the structure these are the people letrsquos put on our helmets and go deliver

ndashChuck Aly Lon Helton

CAC

September 26 20161

SEEk amp EMPlOyAvailable Jobs

Heres a list of job seekers and open gigs Not listed Send info here and well include you in a future update Zimmers KCLRColumbia MO has an opening in middays Airchecks and resumes here Cumulus WMDHMuncie IN is searching for a PDafternoon personality Apply here Rendas WGNEJacksonville has an APDMDmidday opening Materials to OM Chuck Beck here TownsquareYakima WA has an opening for an OM Apply here CumulusLexington has an opening for PD of Country combo WLXX amp WVLK Apply here Midlands WWNQColumbia SC has on-air openings for all dayparts Airchecks and resumes to Managing PartnerProgramming amp Operations Keith Clark here RWPC Inc Co-President and consultant Scott Huskey has a client opening for a first-time PD Materials here Townsquares WOKQPortsmouth NH has an opening for an air talent Airchecks and resumes to OM JC Coffey here Mornings are open at an unidentified Country station in the Southeast The company is replacing a CMA-award-winning morning show the hosts of which are retiring after more than 20 years Airchecks resumes and salary requirements here AJGs WKKWMorgantown WV has an opening for a morning host Materials here Consultant Joel Raab is looking for morning talent for future openings with new client stations in large medium and small markets Airchecks and resumes to him here Coxs KCYYSan Antonio has an opening in afternoons Three years of experience is required Apply here Beasleys WQYKTampa has an opening for a morning host Airchecks and resumes to OMPD Tee Gentry here Curtis WQDRRaleigh has an opening for a DirPromotions Materials including a cover letter and salary history to DirHuman Resources Nancy Ginger here iHeartMedias WEBGChicago has an opening in afternoons Three years on-air experience and a four-year college degree is required Apply here Cumulus KPLXDallas has a morning host opening Materials to PD Mac Daniels here CBS Radios KILTHouston is searching for an evening talent A minimum of two years experience is required along with the swagger to be Houstons only local Country night show Apply here Cumulus KATMModesto CA has an opening for a PD OM Richard Perry is accepting airchecks and resumes here Valory has an opening for a Southeast DirMarketing amp Promotion Materials to SVPPromotion George Briner here Neuhoffs WFMBSpringfield IL has an opening for a morning co-host (CAT 728) Airchecks and resumes to PD Dave Marsh here Forever WFGSMurray KY is searching for a PD We need a strong leader who can continue to grow the Froggy brand across all platforms says DirProgramming Jared Mims Materials to him here Cumulus WFMSIndianapolis is still searching for a live and local midday personality Airchecks and resumes to OMPD Stephen Giuttari here

Cumulus WKHXAtlanta is searching for an experienced Executive Morning Show Producer for the stations Cadillac amp Dallas View an in-depth job description and apply here CBS Radios KNCISacramento has an opening for a PD (CAT 627) At least five years programming experience is required and a four-year degree in a related field is preferred Apply here

Searchingbull Rosey FitchpatrickFormer SSM DirNational PromotionRoseyfitch99gmailcom

bull Dale OBrianFormer Cumulus WLXX amp WVLKLexington PDdalevaughtwindstreamnet

bull Wayne ManningFormer Cold River Regional801-361-2993imaviatoryahoocom

bull Doug MontgomeryFormer iHeartMediaGrand Rapids SVPProgramming Premium Choice PD and iHeartCountry Brand Coorddougmontgomeryicloudcom

bull Kristen KeeFormer SonyNashville MgrMarketingkristenkeegmailcom

bull Hannah MartinFormer ACM Lifting Lives Managerhnmartin21gmailcom

bull Tonya CamposFormer Mt Wilson KKGOLos Angeles PDSeeking VOimaging worktcampossbcglobalnet

bull Kassidy StewartFormer Hart MediaBullseye DirPromotions amp Contentkassidygoncccom

bull Kelley CashFormer KVOOTulsa personalitykelleycashradiogmailcom

bull Brian HatfieldFormer KYGODenver APDMDbrianhataolcom

bull Rick KennisFormer WGTYYork PA DirPromotionsrickrickkenniscom


September 26 2016Chart Page 1


LW TW ArtistTitle (Label) Total Points +- Points Total Plays +- Plays Audience +- Aud Stations ADDS

3 1 JuSTIN MOOREYou Look Like I Need A Drink (Valory) 27246 3489 8158 980 52172 6095 159 0

1 2 DIERKS BENTLEY fE KINGDifferent For Girls (Capitol) 25248 -4492 7320 -1324 49387 -879 159 0

4 3 BILLY CuRRINGTONIt Dont Hurt Like It Used To (Mercury) 25202 2567 7464 840 50252 5124 158 0

5 4 WILLIAM MICHAEL MORGANI Met A Girl (Warner BrosWMN) 24606 2047 7379 525 47943 4653 159 0

6 5 TuCKER BEATHARDRock On (BMLGDot) 23731 1594 6948 364 46962 3306 155 0

7 6 KENNY CHESNEY fPNKSetting The (Blue ChairColumbia) 23578 2210 6854 669 47077 2939 159 0

8 7 LOCASHI Know Somebody (Reviver) 22178 1056 6537 316 44016 2589 158 0

9 8 LuKE BRYANMove (Capitol) 21682 2379 6203 772 43347 3763 159 0

11 9 COLE SWINDELLMiddle Of A Memory (Warner BrosWMN) 20383 2308 5702 660 41912 5029 157 0

2 10 KELSEA BALLERINIPeter Pan (Black River) 19668 -6889 5604 -2081 39837 -11926 159 0

13 11 JASON ALDEANA Little More Summertime (Broken Bow) 18120 2254 5195 649 37067 4995 159 0

12 12 BRETT YOuNGSleep Without You (BMLGR) 17238 881 4840 256 33785 1834 156 0

15 13 MIRANDA LAMBERTVice (RCA) 14578 964 4158 263 29295 2032 155 0

16 14 BIG amp RICH fTIM MCGRAWLovin Lately (BampRNew Revolution) 13691 135 4172 44 26266 0711 154 0

19 15 TIM MCGRAWHow Ill Always Be (Big Machine) 13667 1278 3976 377 27125 2488 158 1

17 16 DRAKE WHITELivin The Dream (Dot) 13521 978 3784 332 24173 1717 157 0

18 17 OLD DOMINIONSong For Another Time (RCA) 13361 947 3936 318 2539 1838 157 0

23 18 FLORIDA GEORGIA LINE fT MCGRAWMay We All (BMLGR) 12255 2023 3641 625 23666 3437 157 5

21 19 MAREN MORRIS80s Mercedes (Columbia) 12188 955 3412 248 23728 2643 158 0

25 20 KEITH uRBANBlue Aint Your Color (Capitol) 11292 2475 3165 761 23013 513 155 1

22 21 GRANGER SMITHIf The Boot Fits (Wheelhouse) 11264 811 3303 228 19801 1727 158 1

24 22 BRETT ELDREDGEWanna Be That Song (AtlanticWMN) 10446 1216 3083 411 19631 2713 149 1

10 23 BLAKE SHELTONShes Got A Way With (Warner BrosWMN) 10372 -8129 2937 -2485 23229 -12468 156 0

27 24 CHRIS STAPLETONParachute (Mercury) 8254 740 2434 164 12539 1562 153 2

31 25 CARRIE uNDERWOODDirty Laundry (19Arista) 7839 2333 2252 707 13818 3804 150 12




26 26 BROTHERS OSBORNE21 Summer (EMI Nashville) 7829 47 2415 42 12778 0161 154 0

28 27 LAuREN ALAINARoad Less Traveled (19InterscopeMercury) 6921 610 2242 218 11822 0939 115 4

29 28 JERROD NIEMANN amp LEE BRICEA Little More Love (Curb) 6626 770 1962 279 8724 0459 137 4

30 29 HIGH VALLEYMake You Mine (AtlanticWEA) 6190 353 1789 101 9412 0518 130 3

32 30 CHRIS YOuNG fV GILLSober Saturday Night (RCA) 5776 727 1664 218 9714 0993 141 8

33 31 CHRIS JANSONHoldin Her (Warner BrosWAR) 5302 603 1635 163 7116 0456 129 3

34 32 DuSTIN LYNCHSeein Red (Broken Bow) 5204 832 1486 233 6707 1043 127 5

37 33 MICHAEL RAYThink A Little Less (AtlanticWEA) 4754 631 1345 151 7799 1031 102 2

36 34 JOSH TuRNERHometown Girl (MCA) 4642 379 1423 127 6878 0598 124 3

41 35 ERIC CHuRCH fR GIDDENSKill A Word (EMI Nashville) 4613 1022 1426 266 7686 1965 118 14

35 36 LANCOLong Live Tonight (Arista) 4599 272 1184 110 6398 007 115 6

39 37 BRANTLEY GILBERTThe Weekend (Valory) 4066 380 1172 117 5886 0432 108 5

40 38 RuNAWAY JuNELipstick (Wheelhouse) 3911 298 1148 104 4928 0272 108 3

42 39 TRENT HARMONTheres A Girl (DotBig Machine) 3881 342 1117 98 7985 1544 105 4

43 40 THE BAND PERRYComeback Kid (Mercury) 3407 165 971 45 5872 0752 107 4

44 41 CRAIG CAMPBELLOutskirts Of Heaven (Red Bow) 3393 220 1147 70 5114 0499 104 1

42 VARIOuS ARTISTSForever Country (CMAMCA) 3160 1551 798 353 8086 3504 35 24

45 43 EASTON CORBINAre You With Me (Mercury) 3035 141 912 25 3628 0158 102 2

46 44 DARIuS RuCKERIf I Told You (Capitol) 2770 106 892 16 29 0252 103 1

47 45 ELI YOuNG BANDSaltwater Gospel (Valory) 2377 -108 627 -17 3535 -0331 72 0

49 46 DYLAN SCOTTMy Girl (Curb) 2304 86 591 28 2809 0226 67 0

48 47 PARMALEERoots (Stoney Creek) 2277 38 748 29 2699 005 84 1

50 48 RAELYNNLove Triangle (Warner BrosWMN) 1993 -28 644 25 1938 0036 69 2

49 MICKEY GuYTONHeartbreak Song (Capitol) 1899 8 574 -2 4686 0409 67 1

50 CHASE BRYANTRoom To Breathe (Red Bow) 1885 231 598 71 2199 023 74 2

Debut

Debut

Debut



Country Aircheck Top Spin GainersJuSTIN MOOREYou Look Like I Need A Drink (Valory) 980

BILLY CuRRINGTONIt Dont Hurt Like It Used To (Mercury) 840

LuKE BRYANMove (Capitol) 772

KEITH uRBANBlue Aint Your Color (Capitol) 761

CARRIE uNDERWOODDirty Laundry (19Arista) 707

KENNY CHESNEY fPNKSetting The (Blue ChairColumbia) 669

COLE SWINDELLMiddle Of A Memory (Warner BrosWMN) 660

JASON ALDEANA Little More Summertime (Broken Bow) 649

FLORIDA GEORGIA LINE FT MCGRAWMay We All (BMLGR) 625

WILLIAM MICHAEL MORGANI Met A (Warner BrosWMN) 525

Country Aircheck Top Point GainersJuSTIN MOOREYou Look Like I Need A Drink (Valory) 3489 BILLY CuRRINGTONIt Dont Hurt Like It Used To (Mercury) 2567 KEITH uRBANBlue Aint Your Color (Capitol) 2475 LuKE BRYANMove (Capitol) 2379 CARRIE uNDERWOODDirty Laundry (19Arista) 2333 COLE SWINDELLMiddle Of A Memory (Warner BrosWMN) 2308




FLORIDA GEORGIA LINE fT MCGRAWMay We All (BMLGR) 2023

Activator Top Spin GainersBILLY CuRRINGTONIt Dont Hurt Like It Used To (Mercury) 345


DRAKE WHITELivin The Dream (Dot) 251



VARIOuS ARTISTSForever Country (CMAMCA) 210




WILLIAM MICHAEL MORGANI Met (Warner BrosWMN) 178

Activator Top Point GainersBILLY CuRRINGTONIt Dont Hurt Like It Used To (Mercury) 1493








KENNY CHESNEY fPNKSetting (Blue ChairColumbia) 847

LOCASHI Know Somebody (Reviver) 835

Country Aircheck Top Recurrents Points

SAM HuNTMake You Miss Me (MCA) 15848

JAKE OWENAmerican Country Love Song (RCA) 12494

JASON ALDEANLights Come On (Broken Bow) 11665

FLORIDA GEORGIA LINEHOLY (BMLGR) 10468

THOMAS RHETTT-Shirt (Valory) 10456

CARRIE uNDERWOODChurch Bells (19Arista) 10306

KEITH uRBANWasted Time (Capitol) 9848

DAN + SHAYFrom The Ground Up (Warner BrosWAR) 8936

ERIC CHuRCHRecord Year (EMI Nashville) 8745

DIERKS BENTLEYSomewhere On A Beach (Capitol) 8526

Country Aircheck Add leaders Adds

DAN + SHAYHow Not To (Warner BrosWAR) 39

TYLER FARROur Town (Columbia) 30


JENNIFER NETTLESHey Heartbreak (Big Machine) 17

JON PARDIDirt On My Boots (Capitol) 16

GEORGE STRAITGoin Goin Gone (MCA) 15

ERIC CHuRCH fR GIDDENSKill A Word (EMI Nashville) 14

CHRIS LANEFor Her (Big Loud) 13


JORDAN RAGERNow That I Know Your Name (Broken Bow) 9



William Michael Morgan Vinyl (Warner BrosWMN)The 11-song collection produced by Scott Hendricks and Jimmy Ritchey features debut single I Met A Girl Missing and Something To Drink About among others

Aubrie Sellers New City Blues (AtlanticWMN)Sellers is re-releasing her debut album of self-described garage country and including two new songs ndash covers of The Beach Boys In My Room and The Zombies The Way I Feel Inside

Nitty Gritty Dirt Band Nitty Gritty Dirt Band and Friends ndash Circlin Back Celebrating 50 Years (NGDBWarner Music Nashville)This CDDVD combo was recorded live at Nashvilles Ryman Auditorium and features guests including Vince Gill Alison Krauss Rodney Crowell and Jackson Browne

John Prine For Better Or Worse (Oh BoyThirty Tigers)Prines collection of country classics recorded as duets (plus one solo Prine cut) features guests Miranda Lambert Lee Ann Womack Kacey Musgraves and Alison Krauss among others

Jim Lauderdale This Changes Everything (Sky Crunch)The NC native gives a nod to Texas music with Lone Star musicians and vocalists including Bobby Flores Floyd Domino Sunny Sweeney and Brennen Leigh Rounding out the 11 tracks is his own take on George Straits We Really Shouldnt Be Doing

This ndash one of 14 Lauderdale songs Strait has recorded

ELI YOuNG BANDSaltwater Gospel (Valory) Moves 47-45 2377 points 627 spins no adds

DYLAN SCOTTMy Girl (Curb) Moves 49-46 2304 points 591 spins no adds

PARMALEERoots (Stoney Creek) Moves 48-47 2277 points 748 spins 1 add WTGE

RAELYNNLove Triangle (Warner BrosWMN) Moves 50-48 1993 points 6444 spins 2 adds KSCS WWQM

MICKEY GuYTONHeartbreak Song (Capitol) Debuts at 49 1899 points 574 spins 1 add KWNR

CHASE BRYANTRoom To Breathe (Red Bow) Debuts at 50 1885 points 598 spins 2 adds KVOO WBWL

GARY ALLANDo You Wish It Was Me (EMINashville) 1861 points 564 spins 2 adds WQMX WTGE

THOMAS RHETTVacation (Valory) 1818 points 416 spins no adds

THOMPSON SQuAREYou Make It Look So Good (Stoney Creek) 1694 points 539 spins no adds

KANE BROWNThunder In The Rain (RCA) 1686 points 492 spins 3 adds WIVK WKML WXBQ

COUNTRy AIRCHECk ACTIVITy

C H E C K O U T 9 3 0

October 3BROOKE EDENDiamonds (Red Bow)

October 10LOVE AND THEFTCandyland (Curb)RYAN FOLLESEPut A Label on It (BMLGR)DREW BALDRIDGERebound (Cold River)KELSEA BALLERINIYeah Boy (Black River)

October 17AuBRIE SELLERSSit Here and Cry (AtlanticWEA) JOSH ABBOTT BANDAmnesia (Reviver)JAKE OWENIf He Ainrsquot Going To Love You (RCA)

Send yours to addscountryaircheckcom

A D D DAT E S

Chart Page 6September 26 2016


LW TW ArtistTitle (Label) Points +- Points Plays +- Plays Stations Adds

2 1 KENNY CHESNEY fPNKSetting The World On Fire (Blue ChairColumbia) 10699 847 2224 210 54 0

3 2 WILLIAM MICHAEL MORGANI Met A Girl (Warner BrosWMN) 10559 833 2236 178 51 0

1 3 DIERKS BENTLEY fE KINGDifferent For Girls (Capitol) 10418 -757 2188 -147 49 0

7 4 BILLY CuRRINGTONIt Dont Hurt Like It Used To (Mercury) 10346 1493 2109 345 53 0

4 5 JuSTIN MOOREYou Look Like I Need A Drink (Valory) 10246 667 2168 168 50 0

5 6 TuCKER BEATHARDRock On (BMLGDot) 10207 749 2116 150 53 0

10 7 LuKE BRYANMove (Capitol) 8843 1468 1805 298 54 0

9 8 LOCASHI Know Somebody (Reviver) 8757 835 1762 157 52 0

11 9 COLE SWINDELLMiddle Of A Memory (Warner BrosWMN) 8374 1022 1759 232 53 0

12 10 JASON ALDEANA Little More Summertime (Broken Bow) 7825 1033 1605 250 54 0

13 11 MIRANDA LAMBERTVice (RCA) 6795 244 1365 62 52 0

8 12 BLAKE SHELTONShes Got A Way With Words (Warner BrosWMN) 6608 -1886 1438 -384 45 0

14 13 BRETT YOuNGSleep Without You (BMLGR) 6408 596 1365 145 52 0

15 14 OLD DOMINIONSong For Another Time (RCA) 6164 686 1271 144 54 0

16 15 TIM MCGRAWHow Ill Always Be (Big Machine) 5652 238 1176 93 52 1

19 16 FLORIDA GEORGIA LINE fT MCGRAWMay We All (BMLGR) 5515 1016 1096 205 54 1

18 17 KEITH uRBANBlue Aint Your Color (Capitol) 5385 755 1081 156 54 5

22 18 DRAKE WHITELivin The Dream (Dot) 5104 1178 1064 251 48 0

17 19 MAREN MORRIS80s Mercedes (Columbia) 5016 334 1033 75 54 0

20 20 BRETT ELDREDGEWanna Be That Song (AtlanticWMN) 4914 496 1036 124 51 1

21 21 BIG amp RICH fTIM MCGRAWLovin Lately (BampRNew Revolution) 4476 103 910 29 41 0

23 22 GRANGER SMITHIf The Boot Fits (Wheelhouse) 4294 447 902 89 49 0

26 23 CARRIE uNDERWOODDirty Laundry (19Arista) 3851 963 786 207 52 8

25 24 CHRIS STAPLETONParachute (Mercury) 3640 425 770 88 45 3

24 25 BROTHERS OSBORNE21 Summer (EMI Nashville) 3603 124 732 31 49 0

27 26 LAuREN ALAINARoad Less Traveled (19InterscopeMercury) 3143 623 613 133 42 3

29 27 ERIC CHuRCH fR GIDDENSKill A Word (EMI Nashville) 2821 676 535 131 40 7

28 28 CHRIS YOuNG fV GILLSober Saturday Night (RCA) 2773 429 494 93 42 3

30 29 JERROD NIEMANN amp LEE BRICEA Little More Love (Curb) 2230 257 456 52 40 3

31 30 HIGH VALLEYMake You Mine (AtlanticWEA) 2098 329 381 56 36 4




41 31 VARIOuS ARTISTSForever Country (CMAMCA) 1934 1057 395 210 34 16

33 32 DuSTIN LYNCHSeein Red (Broken Bow) 1832 468 347 86 36 7

33 CHRIS JANSONHoldin Her (Warner BrosWAR) 1579 332 324 72 36 3

35 34 BRANTLEY GILBERTThe Weekend (Valory) 1531 311 305 49 26 2

36 35 TRENT HARMONTheres A Girl (DotBig Machine) 1485 283 272 48 25 1

34 36 DARIuS RuCKERIf I Told You (Capitol) 1380 117 245 19 27 0

37 37 JOSH TuRNERHometown Girl (MCA) 1371 185 293 46 35 0

39 38 EASTON CORBINAre You With Me (Mercury) 1161 209 199 30 18 1

38 39 ELI YOuNG BANDSaltwater Gospel (Valory) 1048 45 130 1 10 0

40 40 THE BAND PERRYComeback Kid (Mercury) 1014 88 195 21 24 1

43 41 LuKE COMBSHurricane (River HouseThirty Tigers) 907 133 124 19 10 1

42 42 RAELYNNLove Triangle (Warner BrosWMN) 796 5 124 0 11 0

59 43 JON PARDIDirt On My Boots (Capitol) 772 361 139 72 13 10

49 44 LANCOLong Live Tonight (Arista) 717 144 146 27 29 0

48 45 RuNAWAY JuNELipstick (Wheelhouse) 643 30 149 3 19 1

44 46 CRAIG CAMPBELLOutskirts Of Heaven (Red Bow) 641 -62 119 -29 13 1

47 47 BRETT YOuNGIn Case You Didnt Know (BMLGR) 630 10 63 1 1 0

46 48 MICKEY GuYTONHeartbreak Song (Capitol) 629 -6 127 -2 10 0

45 49 TOBY KEITHA Few More Cowboys (Show Dog) 602 -82 118 -16 14 0

50 50 CODY JOHNSONWith You I Am (Cojo) 590 80 131 22 15 1

51 BLAKE SHELTONA Guy With A Girl (Warner BrosWMN) 568 568 92 92 10 5

51 52 DYLAN SCOTTMy Girl (Curb) 509 13 97 2 9 0

53 CHRIS LANEFor Her (Big Loud) 504 146 66 22 5 3

52 54 FRANKIE BALLARDCigarette (Warner BrosWAR) 475 3 65 0 5 0

56 55 RONNIE DuNN wKIX BROOKSDamn Drunk (Nash Icon) 466 13 102 8 8 0

60 56 JANA KRAMERCircles (ElektraWAR) 466 59 69 12 10 0

55 57 GARY ALLANDo You Wish It Was Me (EMI Nashville) 457 -3 95 2 11 0

53 58 AARON LEWISThat Aint Country (Dot) 446 -26 52 0 3 0

58 59 MICHAEL RAYThink A Little Less (AtlanticWEA) 442 28 95 6 18 0

60 OLD DOMINIONWrong Turns (RCA) 420 130 42 13 1 0

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September 26 2016


The second approach was use of the story because the human brain remembers stories best The key he said is to make customers the hero while the radio station or the advertiser is the guide Having listeners call his show to scream ldquoIrsquom debt freerdquo evolved into a staple of his show ldquoI was interviewing the hero about how they slayed the dragonrdquo he said ldquoI was walking through the airport with a friend [when a] guy yelled lsquoDave Ramsey Irsquom calling you in Novemberrsquo My friend goes lsquowhorsquos thatrsquo I said lsquoI donrsquot know Thatrsquos tribal talk The hero just told the guide hersquod be debt free in Novemberrsquordquo Underscoring those points was Big amp Richrsquos John Rich who discussed his growing Redneck Riviera brand ldquoPersonal experience is the biggest thingrdquo Rich said on his advice for radio marketing ldquoCome up with ways that when a listener shows up at an event they go home and say lsquoI like those guys at that radio station Irsquom rooting for those guysrsquo Itrsquos building loyalty with those people by giving them an experience they didnrsquot have before they ran into yourdquo Passion Programming Thursday morningrsquos programming session focused on the ldquopassion formatsrdquo ndash Spanish Religious Urban and Sports K-Love PresidentCEO Mike Novak pointed to his time at KSONSan Diego as the inspiration for changing the K-Love networkrsquos mantra to ldquoBe the best radio network you can be that happens to be Christianrdquo A convenience store owner shared a secret to success that Novack passed on ldquoI do what most people want most of the timerdquo ldquoCommit robberyrdquo urged Barrett Sports Media President Jason Barrett saying great hosts steal listenersrsquo time and choice iHeartMedia VPHispanic Operation Hector Marcano had a message for managers ldquoTreat the talent with respectrdquo he said ldquoIf you do they will take care of the listenersrdquo Radio One personality Madd Hatta stressed the importance of social media particularly

for reaching younger generations ldquoIf we donrsquot go to where they are we will be left behindrdquo he said Later he included community involvement in that definition noting how much priority he places on being on the ground and accessible in Houston ldquoI donrsquot care how big you are on social media or what TV shows you can get on Irsquom going to kill you on these streetsrdquo He also led the room in several rounds of audience participation on the most important aspects of radio ldquoRatings and revenuerdquo Quarter Hour Care The average human attention span has fallen in recent years to eight seconds opened talent coach Randy Lane Thursday afternoon Talent can counter the quick out by planningwriting engaging teases starting every content segment with a headline teasing at the end of every content segment teasing with appointments and by being a master storyteller Humor compelling stories and conflictdrama represent ldquoA-levelrdquo content while information performance and contests which the audience should be able to play along with

can be thought of as ldquoB-levelrdquo Univision SVPLocal Research Kathleen Bohan focused on the perils of being overly reliant on PPM data ldquoEvery time your numbers go up itrsquos not solely due to the brilliance of programmingrdquo she said likewise when ratings decline A better strategy is to closely monitor programming strategy alongside PPM and other data sources (music tests listener panels digital and social media

metrics) Over time she said the approach can provide a more reliable account of what is and isnrsquot working

Randy Lane

Kathleen Bohan








UPDATE





Justin Moore











CAC

September 26 2016Page 11








































































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UPDATE





Justin Moore











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September 26 2016Chart




























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September 26 2016










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Chart September 26 2016


































































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Chart September 26 2016

































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C H E C K O U T 9 3 0





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Radio Show & Tell › pdfs › current092616.pdfK-Love network’s mantra to “Be the best radio...

Documents

Transcript of Radio Show & Tell › pdfs › current092616.pdfK-Love network’s mantra to “Be the best radio...