“Radio Reborn” presentation for:

FreshMediaNow.com(917) 282-6285

Lee TylerMusic Identity ManagerFresh Media Now(917) 282-6285Lee@AccuRadio.com

“Radio Reborn”…• A community project amongst the advertising and music

industries to create a music soundtrack for a brand.• Our music collection is the source of every single song

ever recorded; choose from Frank Sinatra, The Beatles, Michael Jackson, and the list continues.

• Prospective clients are brands with marketing budgets that exceed $1.2 million annually.

• Societal support comes from people who love music. (90% of America listens to the radio. Scarborough, Spring 2009 )

Phase I:

Phase II:• Music for retail stores with built in promotional audio ads.• Generate more income from albums, advertising, etc.

• This project, repeated, is a billion dollar industry.

A case for action…•Users spend between 2-4 minutes on brand websites.•Your websites reach under 3,000 unique visitors per month.•Your brand’s are regarded as iconic.

View Belvedere’s working media player at FreshMediaNow.com

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(917) 282-6285

Tell a friend

Belvedere Vodka has four websites, and we can design a music player to fit each.

Opportunities for Belvedere Vodka…

•Be “the music you listen to before you out” featuring all the iconic musicians among your customers and potentials.

•Be the exclusive vodka with this user controlled technology.•Lengthen interaction and engagement time to three-hours (see

below).

•Every ad can be for the brand, 100% share of voice.•Sponsorships in liquor stores, bars, restaurants, mobile, & in-car.

•Generate up to $2,500 in free service per month.•43 million unique visitors over the age of 21. (130 million total)

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Avg. engagement time is almost 3.5 hours

Source: AndoMedia 7/09

How does this fit into our sites?One link on your website would launch the media player at a web address like

http://Belvedere-Vodka.com/Music

For example… “Music” link in pink launches the digital media player

The digital media player below will open and you have all of the controls displayed at the demo at FreshMediaNow.com; including, Fast-forward, artist banning, choice of 3-10 different music channels, etc.

Channel descriptions are customwritten for the brand (e.g. drinks).

Two advertising units that rotateevery other song. Bothcan be video ads.

Videos300x250

Tell a friend

Skin wrapsImmerse one or many pages in a branding and a direct response venue.

Wrap at Pandora.com, logo, name and claim, and legal.

Malibu’s Songs of the Summer. Custom playlist & wrap.

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Page wrap for Last.fm.

Music + social media.

Custom branded playlistsSilk Vodka campaign at accuradio.com/silk.

Silk’s custom channels has almost 700 unique listeners.

Click-throughs have exceeded 1%.

Choices give the user control to listen to their favorite genre of music. They can ban specific artists, and fast-forward.

FreshMediaNow.com(917) 282-6285

Custom branded playlistsCustom playlists available for your brand’s site, and on Last.fm, Pandora, AccuRadio, Z100, Lite FM, etc.

Custom playlists are created for Silk Vodka, Sobieski, Malibu, Bacardi, Absolut, Bud, Blue Moon, Chili’s, Verizon, & Subway.

Absolut drink mixes at Pandora.com

Sobieski’s music at Last.fm/music/ Sobieski

Music at Bacardi.com, however this is not the recommended execution. Instead, we invite participation from the user.

FreshMediaNow.com(917) 282-6285

Website sponsorships are included

CBS Radio includes Last.fm, AOL Radio, and Yahoo’s Launchcast.

“Radio Reborn” presentation for:

FreshMediaNow.com(917) 282-6285

Lee TylerMusic Identity ManagerFresh Media Now(917) 282-6285Lee@AccuRadio.com