Radio Panel: Planting on the

Airwaves

GWA SymposiumSeptember, 2010

Dallas, TX

Here’s the Dirt with Jon and Danville Master Gardeners, Randy and Kathy

Wednesdays, 11:10 – 11:35 am EST

Bob Tanem in the Garden

Sunday: 7:00 AM - 10:00 AMAmerica’s Happy Gardener™

Starting AM or FM

Talk, Q & A, Variety

Air time, day of week

Target Audiences – know your stations’ listeners

Owner, Sales, Program Manager, Engineer

Garden centers, landscape companies, rental companies, farm stores, national companies

What are your community radio options?

Do they have a gardening show? If they do, what kind? If not, what would you want to offer?

Who would you be trying to reach? Why?

Who do you talk to at the station?

How do you sell the idea? Research value. Plan your show.

Who might be a sponsor? Are they already using radio in marketing? If yes, when & why? If not, why not? How many would you need? Local options?

Producing Topic examples:

Basics Flowers Vegetables Experts Authors Inventors Gardens & Arboretums Products Local gardeners, growers…. Land grant university

Who is YOUR target audience?

Why do you want to educate them?

What do you want to educate them about?

How are you going to go about it?

Do you have a passion for your show?

How will you advertise your show?

How many formatting methods are there? What are you willing to try?

How many topics? What are your resources going to be?

Maintaining & Growing Yearly Calendar Guest Guidelines Disclaimers Advertising Promotions Community Outreach Bios Business Cards

Creating what you need as you go along

Changing it up – experiment with formats

Creating interest

Finding new topics, people, new outlets

Staying on the air

Being Interviewed for Radio/Interviewing a Radio Guest

Bob Tanem

Q & A