A Saga of Endeavors

Power99’s Crisis Mitigation Transmission

Report

Power99 & Crisis Mitigation Transmission (CMT)

Radio, throughout the world, plays a vital role in educating the public about crisis, warning of hazards; gathering and transmitting information about affected areas; alerting government officials, relief organizations, and the public to specific needs; and facilitating discussions about crisis vigilance and response. Power99 has a fair history of filling these roles most effectively in the past, in close collaboration with national and international relief organization and institutions specialized in crisis mitigation.  It goes without saying governmental and non-governmental organizations, working to meet IDPs crisis in Pakistan need to establish and strengthen working relationships with the Power99. Power99 has potential and experience of “acting to sensitize the mitigation organizations and to “prove itself a reliable source of usable information for crisis mitigation.

One vital factor in Power99’s effective crisis communications is the creation and repetition of precise, effective messages. Such messages had empowered people to take practical steps to protect themselves from several hazards and to demand attention by private and governmental organizations to crisis prevention, mitigation, and response. The absence of radio in crisis mitigation have demonstrable failing impact on the recognition by government officials, crisis mitigation and funding organization to realize that there is much that can be done to protect both lives and property before and during a crisis.

Power99’s Integrated Crisis Mitigation Transmission

Sensing the gravity of IDPs crisis, vital role that radio can play in mitigating crisis, Power99 launched Integrated Crisis Mitigation Program for IDPs. With the belief that the media outlet would offer, in collaboration with national and international relief organization and institutes specialized in crisis mitigation .

It is auspicious that now people and

organizations involved consider the absence of Power99 in crisis mitigation could have demonstrable failing impact on the recognition by government officials, crisis mitigation and funding organization to realize that there is much that can be done to protect both lives and property before and during a crisis.

Power99’s CMT Objectives

Educating the public about crisis, Warning of hazards, Gathering and transmitting information

about affected areas Alerting government officials, relief

organizations, and the public to specific needs; and

Facilitating discussions about crisis vigilance and response

Act to sensitize the mitigation organizations and generous populace

Playing a part of a reliable source of usable information for crisis mitigation

Making intervening institutions realize that there is much that can be done to protect both lives and property in the light of IDPs feedback

•Upholding National Interest •Educating •Warning •Sensitizing

•Opening channels of information •Alerting •Protecting lives and property

•Vigilance and response•Facilitating discussions • Reliable source of usable information

IDPs Issues Power99’s Response!

Power99’s Crisis Mitigation Program (CMP) focused on, through programmatic inputs, to solve these issues of IDPs:

Women and children security issues Homesickness, dislocation trauma Sanitation, water, viral diseases,

mosquito related disease Cultural shock Food crisis Senior citizens’ and special persons’

issues Maternal, newborn and children

health issues

Power99 IDPs Crisis Mitigation Inputs

Building linkages between crisis

management and crisis mitigation institutions

Identifying issues and opinions’ building Health and Environment Situation

Analysis (sanitation, Water, Latrine, Viral Diseases, Mosquitoes & Related

Diseases) Awareness, interaction, dialogue Promoting & Encouraging philanthropy and philanthropists

Facilitating individual donors and philanthropists

Food and health awareness Spreading awareness among people

that IDPs are not refugees but their compatriots

Interviews

Power99 IDPs Crisis Mitigation Inputs

Investigative Reports PSAs Hope-building dramas, songs and

poems Highlighting philanthropists success stories Financial and human resource location

facilitate the management process, plugging of resources, arranging for the shortfalls and over all coordination

Sensitizing donors and local authorities

Power99 CMT Programmatic Inputs

Power99, working closely with governmental/nongovernmental and national/international organizations15, will carry out its special Crisis Mitigation Transmission (CMT) round the clock.

7Hours marathon transmission in collaboration with all national/international & governmental/non-governmental organizations to bring about above outputs

News alerts Special News transmission for IDPs and

organizational/governmental efforts Views and analysis of the situation Expert’s and people’s opinion Event reports PSAs to promote philanthropic aids,

volunteers and calling organizations for help Appeals for direct detonations News bulletins

Power99 CMT Outputs Effective integration, interaction and linkages between

crisis management and crisis mitigation institutions to ensure rapid solutions of IDPs issues

IDPs issues identified and with and problem-solving opinion makers facilitated Better understanding and rapid solution of health, environment, food and others threats Better, effective and results-laden interventions of institutions, NGOs, INGOs working to solve IDPs issues ( including sanitation, water, latrine, viral diseases,

mosquitoes & related diseases) Integrated, shared and rapid awareness, interaction,

dialogue made possible though effective media communication and announcements

Donor organizations, philanthropists and general populace pouring in resources for

IDPs Philanthropists and charity organizations sensitized IDPs aware about health and related hazards and

preventive measures Host communities treating IDPs like their compatriots not

refugees

Thank You!