Strategic Plan Project

MGT 489Strategic ManagementSection 5Fall 2016Prepared by :

Group: PinnacleRaisa Alam Rasha 121 1471 030Golam Rabbii 131 0203 030Shahriar Nizam Shishir 131 0204 030Sumaiya Rahman 131 1004 030Kazi Safayat Jamil 131 1444 630Farita Nasreen 121 0183 030

Company Insight, Research and Analysis

Company Overview:

Private radio station

Begun transmission on 30 September 2012

Owned by Channel I and Impress Media Production.

Current Business Model

Organizational Hierarchy

Mission Statement

MissionOur mission is to produce creative and engaging programs for communities with Bengali music. To let the people, know how reach the Bengali music is. Along with Bengali music the Bangladeshi Sports is also reach. We aim to reach to 16 crores Bengali people with the voice of RadioBhumi with sports and music.

VisionA cooperative society rooted in social justice values where media operates in the interests of people and where creativity flourishes.

Mission Statement (cont.) Value

As a Bangladeshi radio station, our core value is to possess all the Bengali traditions throughout all over the organization. Besides we also promote Bengali music, culture, traditions, sports to our listener throughout all of our programs.

GoalOur goal is to purchase all the media rights of Cricket and Football of Bangladesh so that we can provide our listener with the best sports live commentary.

Radio Bhumi’s Business

Offers different types of programs to listener

Do not charge any money to listener

Make profit from Selling ads

Holding special event

Sponsorship

Selling of special program

On-air advertising makes up a major part of their revenue

Radio Bhumi’s Valuable Resources

Equipment Technological Asset Relationship Human Assets Program Organizational Culture

Capabilities

Drawing from the aforementioned resources and using skilled employees

The way in which their organization operates their radio stations

Strict Monitoring Continues Feedback

The Competitive Advantage

Sports Content Equipment Company’s Culture Research Development Team

Value Chain Model

Analyzing the External Business Environment

Media and Broadcasting Industry:

The media industry of Bangladesh is booming rapidly in the recent time with many sectors enjoying profitability and influence in the expanding markets.

The media industry usually refers to the publishing, radio channels, television channels, film and productions.

Sectors of Media and Broadcasting Industry

Media Industry

Newspaper

Film/ Production

Radio Channels

TV Channels

Direct & Indirect Competitors

DirectCompetitors

• Progam based - Radio Foorti and Radio Today.• Sports based - Jaago.

IndirectCompetitors

• ABC Radio, Radio Dhoni, Colors FM, Radio Dhol, Radio Shadhin, Dhaka FM etc.

Strategic Groups of Radio Channels

Public Service BroadcastingBangladesh Betar

15 Regional MW, 12 FM Schedule 300H Program per day

Commercial Broadcasting25 FM channels with 15 FM

Stations

Community Broadcasting14 Stations 120H Program per

day

International BroadcastingBBC, Voice of America, DW Bangla,

Washington Bangla, China Radio International, Radio Russia, Radio Tehran Bangla, Pars Today Bangla

Radio Japan

Radio Channels

Macro Environmental Analysis

Political Factor Economic Factor Social Factor Technological Factor Legal Factor Environmental Factor

Micro Environmental Analysis

Rivalry among established companies: HIGH Risk of entry by potential competitors: HIGH Threat of substitutes: LOW Bargaining power of buyers: LOW Bargaining power of suppliers: HIGH Power of compliment providers: HIGH

Industry Life Cycle The industry is experiencing the growth stage now

SWOT Analysis

SWOT Analysis

Strength and weakness is the internal factor Opportunities and treats are the external factor Strength helps to get competitive advantage Weakness is the area where you need to improve

• First FM station to introduce live sports commentary.

• Bangla song and programs only.• Use of pure Bangla.• Tune English.• Well- equipped station.• Channel I as sister concern.• Strong monitoring by Channel I.• Innovtion Team and continuous R&D.

STRENGTHS

• Dhaka-based only.• Lack of skilled commentators.• Limited programs.• Separated Marketing Team.• Under developed website.• Lack of HD sound system.

WEAKNESSES

• Expansion in metropolitan cities and rural areas.• Target the Bengali listerners living abroad.• Celebrity apperance and endorsement.

OPPORTUNITIES

• Intense rivalry• Tendency of copying programs and techniques.• Decrease of quality of program.• Switching of listeners due to limited programs.• Youtube, TV channels.

THREATS

Strategic Goals, Recommendations & Strategy Formulation

Set of Goals Be the number one radio station according to TRP

within 5 years. Expand more areas locally (including town areas in

different districts) within 2 years. Address the Global market specially based on

Bengali Community in different parts of the world within 4 years.

Buying all the sports rights through their investors (Channel I) within next 2 years.

Develop new manpower within 3-year time frame Add new program to track new customers within

2.5 years

Set of Recommendations

Draw a direct communication between Marketing Team and Innovation Team.

Cover the divisional city and after that 64 districts city area. Recruit more permanent employee to increase organizational

commitment. Increase the quality of sound by improving or adding new

equipment. Strategic Alliance with independent training center. Establish new Information System Department. Ensure the flow of information within the company and make

alignment of every department exist in the radio station. Joint venture with other radio station in USA, UK, UAE,

AUSTRALIA Strategic alliance with advertising agency to get the insight of

that industry.

Functional Level Strategies Human resource strategy

Design training program

Information System Web site design

Web based information system

Marketing link between Innovation team, HR team and

Production department

Business Level Strategies Focusing only on sports based program Company targets a very specific segment Come up with more new sports based analysis program Focuses especially in cricket due to high market demand

Technology Strategy

HD quality sound system

Corporate Level Strategies

Strategic Alliance with Professional Training Centers Institutes like BMTI, BIJEM, JobA1 etc.

Contractual Agreement with Advertising Agencies

Global Strategy

Grab Bengali listeners in USA, UK, UAE, Australia etc.

Joint Ventures with foreign radio stations.

Separate operations in those countries in future.

THANK YOU!