Radio and TV Filmy Hard Copy
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Transcript of Radio and TV Filmy Hard Copy
PROJECT – INTRODUCTION TO
RADIO & T.V.
CHANNEL –SAHARA FILMY
BY JANMEJAY SINGH
S.Y.B.M.M.BHAVAN’S COLLEGE
ACKNOWLEDGEMENTS
OUR SINCERE THANKS GO TO NAVITA KULKARNI MAM
WHO GUIDED US EVERY INSTANT IN COMPLETING THIS
PROJECT. WE WOULD ALSO LIKE TO THANK ALL THOSE
FRIENDS AND RELATIVES, WHOSE CONSTRUCTIVE
FEEDBACK HELPED US COMPLETE THIS PROJECT.
MOST IMPORTANTLY THANKS TO OUR PARENTS, AND
GOD WHO PROVIDED US WITH THE RESOURCES FOR THE
COMPLETION OF THE PROJECT.
INDEX
Introduction
Schedule
Programs
Meri Bhains ko Anda Kyun Maara
Bathroom Singer
Kya Aap Panchvi Fail Champu Hain
Kaun Banega Champu
Filmy Stock Exchange
Movies
Saturday Blockbuster
Hollywood Smash Hits
One Break Movie
Conclusion
Bibliography
INTRODUCTION
Sahara Filmy was started on 12th February, 2006. Filmy is an Indian Hindi language
movie channel. It is owned by Sahara One Media and Entertainment Limited.
An exclusive all-Bollywood movie channel, Sahara Filmy’s close connections to
the filmmaking community and years of experience in film production and distribution lend a
clear advantage in bringing viewers the finest movies and the freshest, most complete
coverage of Bollywood’s best-loved personalities and creators. A schedule of quality
Bollywood movies is enhanced by up-to-the-minute news of the entertainment industry,
insightful celebrity interviews, the hottest gossips, and previews of the latest films and film
music.
The channel, according to Mr Ashutosh, Business Head, Filmy, is completely `filmi'
in spirit, and not only airs films but also comes up with a gamut of film-based shows. "Filmy
is a unique entertainment channel with a focus on Hindi movies. It has strong original
programming in innovative formats to complement the movie content. The channel has a mix
of narrative and humorous programming, which is a key USP of the movies and movie-
related shows offered by the channel."
About Sahara –
Sahara One Motion Pictures is one of India’s largest movie production houses in the business of
producing, marketing and distribution of motion pictures in Hindi and other regional Indian
languages. Having produced over 35 movies in the last two years, the division is poised for rapid
growth in the following months.
The television business operates two television channels – Sahara One Television which is a
general entertainment channel and FILMY which is a Hindi movie channel. Sahara One
Television channel is associated with the top production houses and offers its viewers a large
number of popular fiction and non-fiction shows.
SCHEDULE (1 st week, January 2009)
Programs
Meri Bhains ko Anda Kyun Maara
According to a recent medical report, famous comedy scenes from recent blockbusters
like Partner, Heyy Babyy, Dhamaal, Sunday, Namastey London and Lage Raho Munnabhai
among others have resulted in large populations falling prey to a dangerous laughing disease.
Known to induce uncontrollable laughter and immeasurable chuckles, doctors have not yet been
able to find a cure to this mysterious ailment.
But until they do find a cure, one cannot question the awesome collection of comedy
scenes in 'Meri Bhains Ko Anda Kyon Maara' - a half-hour daily double dose of the funniest
scenes from very popular, brand-new films! Now in an all-new look and with an all-new Bhains!
Only on FILMY!
Bathroom Singer
As extraordinary as any program on Filmy, it’s a reality singing show with a difference!
FILMY, India’s youngest Hindi movie channel, announced ‘Bathroom Singer’ – an
extraordinary reality show about ordinary people, and their journey to stardom. The show is a
hunt for an untrained singer who can capture the hearts of millions with the unique combination
of singing and the entertainment quotient or ‘jhaag’.
Ravi Kishan and Shibani Kashyap are the judges of the show. The show is going to focus
more on the entertainment factor of the participants than on their singing talent.
Kya Aap Panchvi Fail Champu
Hain
Kya Aap Paanchvi Fail Champu Hain? is a game show on Indian Television and
a parody on STAR Plus Show, Kya Aap Paanchvi Pass Se Tez Hain?. In English it
translates to "Are you Dumber than a 5th Grade Failure?"
The cheats are Nok-Jhok (A Parody on Taak-Jhaak), Copycat (A Parody on
Copy) and Bajaao (A parody on Bachaao).
Kaun Banega champu
This is a spoof on the well known show, Kaun Banega Crorepati. The show was
aired off on Sahara Filmy on February 11, 2007 at 7:30 p.m. and aired every following
Sunday. It was hosted by stand-up comedian Sunil Grover with the name of "Ruk Ruk
Khan", an obvious spoof of the current Kaun Banega Crorepati host, Shahrukh Khan. The
show invites "spoofed" celebrity guests to play the game.
Pipelines are the spoof on lifelines. The pipelines are Audience Jhol, which refers
to the polling of audiences, towards a particular question, same as in the original version
but the twist in the first session was that nobody from the audience voted, because the
participant was none other than Sanjay Dutt's Duplicate, who is wielding a gun and
threatens people. In the end the poll is zero and the participant loses out. Quite hilarious
and has the entire audience in peals of laughter. Also, Kaun Hai Friend – spoof on Call a
friend and Sexy 20 – spoof of 50/50.
Filmy Stock Exchange
Filmy launched one of the biggest Bollywood gaming properties of all time, the
FILMY Stock Exchange (FSE). Well known actor Arshad Warsi, who’s the brand
ambassador for FSE, launched the game at a press conference held on the Hilton Towers,
Mumbai. FILMY Stock Exchange gives Bollywood fans an opportunity to ‘own’ their
favorite stars. The game began from October 1, and can be played on the mobile and the
Internet. Registered users get 1000 FILMY Rupees (FRs) to create their portfolio of stars.
The stock prices will change every hour on the basis of trading trends, box office
performance, and industry news and gossip. Players can redeem their surplus FILMY
Rupees for big, exciting prizes.
One Break Movie
One Break Movie is a movie show which recreates the magic of the cinema-
watching experience in your own home. With some of the biggest hits lined up, there’s
no better way to spend your Sunday afternoon. On January 25 2009 the movie to be aired
is Sandwich, starring Govinda.
The story is that Sher Singh lives with his mother and handicapped sister in
Punjab but moves to Mumbai, changes his name to Shekhar, meets Nisha and falls in
love. On his return, Shekhar is surprised to find out that the Zamindar's son is ready to
marry his sister on the condition that Shekhar marry the zamindar’s daughter- Sweety. He
has no alternative and marries Sweety. On his return to Mumbai, he realizes Nisha is
forced to marry against her wishes, so he agrees to marry Nisha. Thus, Shekhar has 2
wives- Nisha and Sweety. The story takes a twist when his look alike enters the fray.
Saturday Blockbuster
Every Saturday at 8 PM, FILMY ensures that one don’t need to go anywhere to
get their regular dose of the biggest blockbusters and the coolest stars. So don’t forget the
popcorn, turn on FILMY and throw away the remote … there’s only one plan for
Saturday nights from now onwards – it's Saturday Blockbusters.
This show has movies like Sarkar (on 24th January 2009), Lakshya etc
Hollywood Smash Hitz
The biggest international hits dubbed in Hindi, are shipped directly to television
screens, to ensure guaranteed paisa vasool entertainment for Thursday nights. With the
hottest titles from some of the biggest studios across Hollywood, ‘Hollywood Smash
Hits’ is the best choice for world-famous dubbed cinema, at home.
On 22nd January at 8 PM the movie Air Force One starring Harrison Ford was
aired. This is the story where Harrison Ford’s back and he’s doing what he does best …
beating up the bad guys! President of the United States, James Marshall, has just is on his
way from Moscow after outlining a new US policy of zero-tolerance towards terrorism.
On the flight home, terrorists take over Air Force One (the President's official plane) and
take his wife and daughter hostage. But the terrorists are in for a surprise when they
realize they picked on the wrong president to mess with.
Conclusion
In the entire process of observing the channel Filmy, it is obvious that it is a
channel with a unique way of presenting movies. It manages to entertain its viewers and
keep them amused and interested. It also showcases great movies and therefore is
growing into a well known and highly liked channel.
The programs on Filmy, like One-Break movie and Meri Bhains ko Anda Kyun
Maara reflect a changing trend in media’s presentation format, especially of the cinema
based channels, which now seem to cater the people’s wishes by helping them relax with
a number of humorous scenes and by shortening out the annoying advertisements in the
middle of movies on television.
There is still scope for betterment in the channel. Perhaps if a couple of young
hosts could anchor the show ‘Meri Bhains ko Anda kyun Maara’, and interleave the
comedy sequences with their humour, the show would be even more popular.
Finally, the channel reflects the new and enriched system of channels with well
structured and intelligent Unique Selling Propositions.
Bibliography
1. Sahara Filmy – Channel
2. www.myfilmy.com
3. http://www.thehindubusinessline.com/
4. http://www.sahara-one.com
5. http://en.wikipedia.org
6. http://www.sahara-one.com/media.htm