Radio Advert Analysis Nandos
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Transcript of Radio Advert Analysis Nandos
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Radio Advert Analysis (Nando’s)
The advert that we analysed was from a popular food franchise called Nando’s. When first
listening the first impressions I got were that it was fictional for example a made up story
also repetitive with itself and also very humours. The overall message for the advert was
that customers should go visit Nando’s and eat the food there. The types of voices used in
the advert were a foreign male with a kind of Mexican accent, this being related to the
Nando’s theme. The tone of language which was used was most definitely jokey and not so
much informative, in my opinion it was very uninformative and didn’t describe much of
what the advert was for an example their being a new sort of chicken.
When it comes to the Nando’s named being mentioned, when listening to the advert about
several times I counted around 3 times. The only problem I gathered when listening is that
when the company name is mentioned its spoken very fast and not very clear because of
the Mexican accent.
No sort of contact details were said in this advert, I think this is because of the type of
business Nando’s is and it was unneeded. Mostly because Nando’s in a popular food
franchise in the UK and because they are so many stores it would be simple just to pin point
one. When it comes to the music which was used in this advert it was very obvious what
they were trying to portray because of the whole Mexican accent and now with the salsa
type music. As I mentioned earlier with the foreign accent this relates with the music which
was used, although it was very similar to salsa dance music it was very upbeat.
The main purpose of the advert was to promote the restaurant and food products within
the company; they did this with humour and other unusual concepts.
Now on to the good and bad points of the advert, when listening to the advert a couple of
times I wrote down 3 words repetitive, annoying and memorable. Looking back these good
and bad put together and they all link in the same way. Repetitive linking with annoying
because of the way the advert is spoken meaning the things he says and how he repeats
himself; this also linking with memorable because of the repetition of words used.