NEW LOGO: STRATEGIC ANALYSIS

A LISA LOGO STORY

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Creative Direction - Graphics

Must incorporate positioning tagline: ‘A New Line of Thinking’ as:

• Different Approach To Problem-Solving

• Thinker / Thought-Leader

• A graphic line mandatory

Short version of logo needed for play / drop-in – not as intrusive as larger logo

• Calling it her: nickname logo

Positioning: When you want new thinking – contact Lisa Radin

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LOGO DIRECTION: Radin is a Creative Thinker –Her Initials Tell the Story

L for Left-Brained R for Right-Brained

Radin is Whole-Brained

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CREATIVE DIRECTION- Consumer

Lisa brings the voice-of-the-consumer to everything she does

Logo must support consumer-driven approach

Consumer insights movebrands forward – the leg of the R is stepping inthe right direction –forward

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Radin’s R is a silhouette of a consumer; let’s add a simple shape to see the consumer in Lisa

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THE CONSUMER IS ALWAYS IN THE DRIVERS SEAT

LOOK AT THE WHITE SPACE BETWEEN the L and the R. LOOK CLOSELY.

CAN YOU SEE THE SHAPE OF A CONSUMER BETWEEN THE L and the R?

Some think this consumer looks like an alien. We all know people can be strange.

LISA KNOWS: THE CONSUMER IS ALWAYS IN THE DRIVERS SEAT NO MATTER THEIR PERSONALITY

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CREATIVE DIRECTION –CURIOUS, DIGGER OF INSIGHTS, TEAMWORK

Lisa saw a sickle. Do you see a sickle? She loved this concept as she cuts through #bigdata to find core drivers leading to innovation

Do you see a slanted question mark? Lisa does. It fits her curious nature. She questions, she interviews, she analyzes, she learns

Do you think the R looks like a stylized #2? While Lisa’s ‘New Line of Thinking’ ignites creativity, she knows it takes a team of 2 or more to make-things-happen

The R took on a whole new life –

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POP QUIZ

1 point each if you can identify:

Silhouette of Consumer? White Space of Consumer between the L and the R? L for Left-Brained? R for Right-Brained? Shape of a Sickle for cutting through data? Shape of a Question Mark for being curious? Shape of the number 2 because while 1 person can ignite creativity, always need a team?

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LISA LOGO STORY SUMMARY

FRESH THINKING CREATIVE MARKET RESEARCH AND CONSUMER-INSIGHTS DRIVEN CURIOUS ANALYST ALWAYS A STRATEGIST ENTERTAINING

POP QUIZ WORTH 7 POINTS. Congratulations if you answered correctly. Now you understand my logo.

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Lisa would like to acknowledge Lisa Ghisolf at Gizmo Design for listening and creating the Lisa Radin Consulting logoGizmo Link: http://www.gizmo-design.com

Lisa Radin Consulting does not have a website. Use these to contact Lisa: Twitter @milguy23 LinkedIn – Lisa Radin, Brand Strategist radin.lisa@gmail.com