Radical Ideas | Practical Implementation Human mash-up's under emergence... leveraging innovation in...

Radical Ideas | Practical Implementation

Human mash-up's under emergence...leveraging innovation in a new world

Dr. Jay van Zyl

www.BuiltToThrive.com


Reasons for rating SA Reasons for rating SA companies as innovativecompanies as innovative


Reasons for rating companies Reasons for rating companies as innovativeas innovative


What should companies focus onWhat should companies focus on to become innovative? to become innovative?


What to focus on to become What to focus on to become innovative:innovative:ExecutivesExecutives


What to focus on to become What to focus on to become innovative:innovative:

Middle ManagersMiddle Managers


What to focus on to become What to focus on to become innovative:innovative:

Junior and non-managementJunior and non-management


"A revolution doesn't happen when society adopts new tools, it happens when society adopts new behaviours." Clay Shirky


has a market cap of $224 billion

and net profit of $14.5 billion

with 93 thousand employees


with a market cap of $234 billion reported quarter earnings up 78% with net profit of

$15 billion

with 34 thousand employees(3x less people than Microsoft, worth 5% more)


has a market cap of $156 billion

and revenues of $27 billion

with 19 thousand employees(5x less than Microsoft, worth 1.4x less)


has an implied investment value of $33.7 billion

in pre-listing share trading

more than 500 million active users,

more than 150 million active mobile device users

people spend over 700 billion minutes per month on Facebook

(56x less people than Microsoft, worth 6x less)


01A New Paradigm

02Emergent Social Networks

03Innovation Ecologies

04Harnessing Collective Genius


A New Paradigm

Moving towards crowdsourcing and co-production

01A New Paradigm


The Evolution of Strategic The Evolution of Strategic ParadigmsParadigms

Ref: Reframing Business

Co-producer(crowds)

Source

Receiver(market)

Production Relationships Organization of Value Creation

CriticalCriticalcompetencecompetence

View ofView ofCustomerCustomer

IndustrialismIndustrialismIndustrialismIndustrialism

Customer baseCustomer baseManagementManagement


Configurable Configurable Social SystemsSocial SystemsConfigurable Configurable

Social SystemsSocial Systems

Adapted from Richard Normann


The Evolution of Strategic The Evolution of Strategic ParadigmsParadigms

Ref: Reframing Business

Co-producer(crowds)

Source

Receiver(markets)

Production Relationships Organization of Value Creation

CriticalCriticalcompetencecompetence

View ofView ofCustomerCustomer

IndustrialismIndustrialismIndustrialismIndustrialism



Configurable Configurable Social SystemsSocial Systems

Configurable Configurable Social SystemsSocial Systems

Adapted from Richard Normann


LogoTournament LogoTournament EcologyEcology


Emergent Social Networks

Delivering innovation value through leveraging the shadow organization



Social Network as the Social Network as the means to actionmeans to action

All logos are registered trademarks of their respective owners

CREATE MOVEMENT

SPREAD THE WORD

TALK TO MOVEMENTS


App StoreApp Store


Changing crowd-sourcing Changing crowd-sourcing socially integrated socially integrated

technologytechnology


Innovation Ecologies

Manage dominant ideas via Social Based Innovation



Customer innovation focus areas

CUSTOMER ORIENTATION

ORGANIZATIONAL ORIENTATION

Focus on Internal Actions

Focus on External Actions

Customer as Source

Customer as Participant

“we analyze our customers”

“we run focus groups” “we provide the platform for our customers to engage”

“we ask our customers”

Innovation Ecology

Micro Blogging

Focus Groups

Mass-Surveys

Analytics

Client Interviews

Blogs

Consumer Research


Peer-to-Peer LendingPeer-to-Peer Lending

PARTICIPATIVE CUSTOMER

Radical Ideas | Practical ImplementationJanuary 2008

Innovate offerings and not just products and Innovate offerings and not just products and servicesservices


Harnessing Collective Genius

Harness greatness through using Social Based Innovation



Google SketchupGoogle Sketchup


Google Sketchup Google Sketchup CommunityCommunity


Google Sketchup Google Sketchup CollectiveCollective


01A New Paradigm

» Mega-waves of information transformation» Crowdsource and co-produce


» Technology enabled human collaboration» Live in the shadow organization


» Integrated socio-technology approach» Ecogenetic based aggregation


» Nurture creativity» Collective genius as platform of differentiation


A New Kind of Eco-A New Kind of Eco-systemsystem


Evolution of computing Evolution of computing interfacesinterfaces

Radical Ideas | Practical Implementation Human mash-up's under emergence... leveraging innovation in...

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