Age: 15-25Gender: I think both genders because the type of music would appeal both to men and womenClass: D Upper Lower Class, C2 Lower Middle Class and C1 Upper middle ClassInterests/Youth Tribe: The readers would be part of the alternative tribes as the readers would be inspired by the figures on the front cover. The figures on the front cover have a hint of Emo or Goth about them as they have darkened hair and quite pale skin. They also have likenesses to The Beatles which would also appeal to the alternative youth tribe because their music would appeal to the alternative Youth Tribe. This is the kind of thing that the alternative Youth Tribe likes. Also, the alternative youth tribe is a music loving tribe with interests in rock and punk. So the references to Jack White and The Rolling Stones would entice the alternative youth tribe to purchase this product.

Age: 8-14Gender: MaleThis is because football has a primarily and stereotypically male audience. It would appeal to this age group because it offers free trading cards inside and a reference to FIFA 14. The youth tribe I believe that would purchase this magazine is the ‘mainstream’ youth tribe. I think this because this group includes sports junkies, who follow sports with passion and loyalty, and follow particular ‘teams’ and support them. This magazine offers a great way to catch-up with the news of their team inside the magazine. It would encourage them to purchase it because the front cover implies that there is a lot to read inside, due to the vast amount of images on the front cover.

TaglineThe tagline’s purpose in this context is to amplify the event of news in music. The red background is used to highlight the tagline, and to make it stand out on a shelf in a shop. The names of the artist are in bold, also to make them stand out.

MastheadThe masthead is unlikely to have changed throughout its lifetime, therefore making it instantly recognizable. It also subscribes to the red theme throughout the magazine. The capitalisation of NME show that the magazine does not need its full name because the reader is already acquainted with it

Central ImageThe Central Image slightly covers the Masthead, indicating those purchasing the product do not need to see the full word because it is instantly recognizable. The image also has a ‘rock’ theme, with a hint of Goth due to the darker hair and mournful expressions on their faces. The hairstyle hones back to a ‘Beatle’ style haircut, an example of how the alternative youth tribe would be interested in this magazine as they are influenced by 60s and 70s music, as well as modern day.

Main ArticlesThe main articles are purposefully used to give a short, inside look at the contents of the magazine. The contents of this example would appeal to the alternative youth tribe because it has references to Jack White.

Main Cover lineThe Main Coverline is written in a bold and simple font, therefore standing out to other magazines on a shelf. As with throughout the magazine cover the font is red, standing out well against the black coats and the white background. With it being red, the alternative Youth Tribe, including Goths, may associate the red with Blood.Barcode

Used so shop owners can monitor distribution of product

Plug(s)The purpose of a plug is to promote another popular product. Here, they are promoting a possible collaboration between The Rolling Stones and Amy Winehouse, therefore appealing to the alternative youth tribe as it blends both modern and older music.

MastheadThis Masthead also is very readable, as it is bold and large, therefore making it stand out on a shelf. The yellow background also makes it stand out even more. This would appeal to young Sports Junkies because youth is often linked with bright colours

Plug(s)The plug here is offering free products like posters and trading cards. This would appeal to the younger side of sports junkies in the Mainstream youth tribe because it means they can socialize with their friends by trading

Main Cover LineThe Main Cover Line here gives the chance for the target audience to get involved with professional football, by giving them an opportunity to vote for their favourite player. This would appeal to the sports junkies because this is the profession they ultimately would like to be involved with. It is pictured next to the central image, therefore getting noticed immediately. Also the ‘YOU’ is an example of direct address and giving the reader a responsibility.

Main Article(s)Once again, the main articles here are referring to news that will feature in the magazine. It is referring to the latest and arguably most important headlines in the football world, therefore enticing a purchase from sport junkies.

BarcodeA code that shopkeepers use to track distribution of products.

Central ImageThe Central Image depicts a popular and talented footballer Robin Van Persie. It dominates the cover, showing him posing in a celebratory fashion. It would appeal to Manchester United fans because it depicts their star player.

TaglineThe Tagline here pictures the opinionated two best players in the world, therefore by referring to them, the sports junkies will take notice at a ‘battle’ between the two of them, so they can give their own opinion

Central ImageThe central image depicts a famous guitar among guitarists. It is the only part of the image with colour. This helps it to stand out. Also, you cannot see the whole product, showing it is a very recognizable guitar.