RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors:...

21
© Radar Ecosystem Specialists RADAR DEN PERFEKTA STORMEN Freddie Rinderud Senior advisor [email protected]

Transcript of RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors:...

Page 1: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

RADAR

DEN PERFEKTA STORMEN

Freddie RinderudSenior [email protected]

Page 2: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Kravet på digital innovation

En ny teknisk era

Industrialiseringen av IT

DEN PERFEKTA STORMEN

Page 3: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

KRAVET PÅ DIGITAL INNOVATIONRADAR

Page 4: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Vad är digitalisering?

“Radar definierar digitalisering som ett strategiskt initiativ som syftar till

att skapa eller förändra verksamhetsprocesser med hjälp av digital

teknik.

Digitalisering ökar produktiviteten, möjliggör nya intäkter eller skapar

nya konkurrensfördelar genom att förändra verkligheten.”

Page 5: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Digitalisering ”end-to-end”

Lighthouses and

prototyping

Agile organization,

IT and developm.Digital platforms

Startup incubation,

digital talent acq.

Digital redesign -

process by process

Digital change

management

Analytics and data

management

Third party

integration

Research and

development

Digital channelsData driven

services

Sales and

marketing

Manufacturing

and supply chain

HR, finance and

support

Cross-device

offerings

Lifecycle revenue

stream

Digital

transformation

accelerators

Digital

capabilities

Digital business

processes

Digital business

models

Digital customer experience

END-TO-END

DIGITALIZATION

FRONT-END

DIGITALIZATION

DIGITAL

STRATEGY DIGITAL ROADMAPDIGITAL AMBITION

Page 6: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Digitalisering ”end-to-end”

DIGITALIZATION

IT INFRASTRUCTURE AND OPERATIONS

Core IT to run and modernize business critical applications.

Typical areas: IT infrastructure, application operations and management, IT security, IT architecture.

Typical vendors: CGI, EVRY, CSC, Tieto, IBM, Axians, local IT vendors.

DIGITAL SOLUTIONS

Realization of digital strategy through standardized and/or tailor made digital platforms and applications.

Typical areas: Web, eServices, content- or information systems (PIM, DAM, CMS, etc.), social media, customer experience, mobile apps.

Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI.

BUSINESS MANAGEMENT

Transform and optimize the organization and its key processes to increase efficiency and to align with new business models and digital processes.

Typical areas: Business strategy, organizational structure, HR management, supply chain management, production management.

Typical vendors: Accenture, Acando, EY, BearingPoint, Prevas, ÅF.

BUSINESS INNOVATION

Using digital technologies to build or transform customer oriented business processes and/or to innovate new disruptive business models.

Typical areas: Business-/product development, business strategy.

Typical vendors: Management consultancies like Accenture. Business oriented IT vendors like HiQ, Acando. Digital agencys like Mogul, Nansen. Engineering companies with industry specific knowledge like Prevas, ÅF.

Page 7: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

CIO:s uppdrag ur ett industriellt perspektiv

Förutbestämd FÖRUTSÄGBARHET Slumpmässig

Generisk STANDARDISERING Proprietär

INNOVATIONAUTOMATION INTEGRATION

Standardiserad INDUSTRIALISERING Anpassad

Universell VERTIKALISERING Skräddarsydd

Massproducerad SKALA Unik

Page 8: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Krajlic-matrisen måste uppdateras

HÄVSTÅNGSLEVERANTÖRER

▪ Utnyttja full köpkraft

▪ Prisstrategier/förhandlingar

▪ Stor/riklig tillgång

FLASKHALSLEVERANTÖRER

▪ Låg egen leverantörskontroll

▪ Ersätta och byta ut

▪ Produktionsbaserad brist (tillgång)

ICKE-STRATEGISKA LEVERANTÖRER

▪ Produktstandardisering

▪ Processeffektivitet

▪ Stor/riklig tillgång

STRATEGISKA LEVERANTÖRER

▪ Långsiktiga relationer

▪ Samarbete och innovation

▪ Naturlig bristande tillgång

Arv (Legacy)Automatisering

InnovationV

inst

eff

ek

tH

ög

HögRisk/Komplexitet

Page 9: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

INDUSTRIALISERINGEN AV ITRADAR

Page 10: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Publika molntjänster

1,0% 2,9%

27–32%

40–50%

2014 2017 CIO-förväntningar

2020

Helt industrialiserat

IT-ekosystem

Andel av totala IT-kostnader

Page 11: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Typ av levererat värde

Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap

Reaktiv position mot kund

Adresserar kundens IT-organisation

Levererar standardtjänst eller kompetens

Traditionell IT-affärsmodeller (T&M)

Låg grad av tredjeparts-innovation

Proaktiv förståelse av kundens verksamhet

Adresserar verksamhetsprocesser

Värdebaserade affärsmodeller

Mix av egna och tredjeparts-lösningar

Page 12: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Differentieringsgrad

Diffe

ren

tie

rin

gsg

rad

Specialisering

Vertikalisering

SkalaInnovation

Närhet

Page 13: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

IT-tjänsteleverantörernas befintliga positioner

Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap

Market outback

Tillväxt < 5%

Vinstmarginal < 5%

Kundnöjdhet 3,3

Market frontier

Tillväxt > 8%

Vinstmarginal > 10%

Kundnöjdhet 3,9

Page 14: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Det nya leverantörslandskapet

IT-tjänsteleverantörer

Teknikkonsulter

Processpecialister

Branschspecifika

plattformar

Konsultmäklare

Telekom

Globala

molntjänstfabriker

Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap

Diffe

ren

tie

rin

gsg

rad

Page 15: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

INTEGRATIONRADAR

Page 16: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

IT-kostnader 2018

0,0%

-1,1%

4,0%1,3%

13,7%

17,2%

Hårdvara Mjukvara IT-tjänster Outsourcing Molntjänster Publika

molntjänster

Tillväxt, utvalda delsegment

Page 17: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

4,9%4,5%

4,1%

2016 2017 2018

Svenska verksamheters integrationskostnader, tillväxt

Integrationskostnader

Page 18: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Integrationskostnader

1 174

2 231

5 754

2 284

Fördelning av externa integrationskostnader 2017, per område

Licenser

Infrastr. och hosting

Utveckling och underhåll

Strategi och arkitektur

Page 19: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Olika krav på olika typer av integrationsarbete

INNOVATIONAUTOMATION

Page 20: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

Integration: Trender och utveckling

▪ Brist på specialistkompetenser

▪ As-a-service och molntjänstekosystem

▪ Hybrida miljöer och leveransformer

▪ Automatiserad integration – kognitiva integrationsplattformar

▪ Hantering av dataflöden blir allt viktigare för konkurrenskraften

▪ Tydligare krav på strategi och arkitektur

Page 21: RADAR DEN PERFEKTA STORMEN · social media, customer experience, mobile apps. Typical vendors: Digital agencys like Mogul, Nansen. Regional IT vendors like Tieto, CGI. BUSINESS MANAGEMENT

© Radar Ecosystem Specialists

RADAR

DEN PERFEKTA STORMEN

Freddie RinderudSenior [email protected]