RADA Mission Statement · Group and Supplemental Life Insurance: ... individual policies for...

RADA Mission Statement

To be the leading Automobile Dealers' Association in

America by providing information, products, services, and

representation that results in the members’ improved

financial success.

Our Story The Rochester Automobile Dealers' Association can trace its roots back to 1908 when a few area

pioneer automobile dealers organized the first automobile show. From the beginning, the auto

show was such a huge success that its organizers decided to incorporate under the name of the

Rochester Automobile Dealers' Association, Inc. in 1920.

As new car sales flourished, dealers needed to take used cars in trade and market them to second

owners. The R.A.D.A. soon became a facilitator for the fair exchange of used vehicles among

first owners, auto dealers, and second owners. The continued pursuit of fair business practices

led the R.A.D.A. to expand services to both member dealers a The R.A.D.A. now offers

member dealers and their customers many finance and insurance programs to meet their needs;

and aftermarket and accessory packages to protect the customer's investment. Additionally,

R.A.D.A. dealer members have the opportunity to take advantage of special group purchasing

rates, special events, motor vehicle services, human resources, regulatory education programs,

legislative monitoring, as well as a supreme public relations, media and communications

network. In an effort to give back to the community it serves, the R.A.D.A. has developed the

R.A.D.A. Charitable Foundation to benefit the children of the region.

For over 80 years, the R.A.D.A. has been committed to maintaining the economic vitality of the

community by keeping its members profitable, professional and public spirited through good

times and bad.

Membership Member Benefits

• Ability to purchase supplies, equipment, and many services at a reduced price through the

buying power of a large association.

• Training and education classes not available to non-members.

• Complete access to our DMV liaison to assist with any DMV needs or issues.

• Training facilities available to members at no charge.

• And much, much more … Please contact the President of RADA for a complete presentation of

all benefits and services.

To Become A Member Please send a letter to the Board of Directors of R.A.D.A. requesting membership into the

association. The letter should include the names of all dealers or partners of the dealership.

Please note: You must be a New Car, Truck, RV or Motorcycle Franchised Dealership to be

eligible for membership.

R.A.D.A. Charitable Foundation Since our early days as a trade association, the R.A.D.A. has enjoyed the support of the people in

the communities we serve. The goodwill extended to us over the years inspires us to "give

something back" through our Charitable Foundation.

The R.A.D.A. Charitable Foundation focuses its efforts on children's organizations that are not

supported by large national entities, preferring small organizations that thrive on their own

efforts in fundraising. Since its inception in July 1985, the Foundation has granted over $350,000

to local children's organizations.

Recently, the Foundation chose to combine its efforts with the Rochester Rotary to benefit the

Sunshine Campus for children with disabilities. The collaboration of these two organizations has

resulted in substantial increases in fundraising and giving power. The children the R.A.D.A. has

touched will never be known, and the R.A.D.A. supports the prospect of creating opportunities

for those who are in need.

Recent charities that have benefitted from the Foundation are:

Rochester Rotary Sunshine Campus

http://www.sunshinecampus.org/ 180 Linden Oaks, Suite 200

Rochester, NY 14625

Phone (585) 546-7435

Daystar

http://www.daystarkids.org/

700 Lac De Ville Boulevard

Rochester, NY 14618

Phone: (585) 385-6287

Make-A-Wish of Western NY

http://wny.wish.org

1855 Monroe Avenue

Suite 4

Rochester, NY 14618

(585) 272-9474

Hope Hall

http://www.hopehall.org 1612 Buffalo Rd.

Rochester, NY 14624

(585) 426-0210

Local, State and Federal Representation

R.A.D.A. has been the voice of new vehicle dealers in Monroe County and ten surrounding

counties since 1908. Attending political functions, meeting with assembly and senate

representatives and networking the New York State Metro, State and Federal Automotive Trade

Associations has made the impact of our industry well known. Our members combined sales

contribute annually to the local economies, such as banking, insurance, property and sales taxes,

employment, advertising and many vendors who supply products and services, as well as County

DMV revenues.

http://www.sunshinecampus.org/

http://www.daystarkids.org/

http://wny.wish.org/

http://www.hopehall.org/

2024 West Henrietta Road, Bldg. #4

Rochester, New York 14623

585-272-7232

http://rochesterautodealers.org/

Brad McAreavy – President Cell Phone: 585-750-6219

Email: mailto:[email protected]

Dick Stevens – Controller Cell Phone: 585-200-6084


Kimberly Guida – Director of Insurance Services Cell Phone: 585-576-4251


Pat O’Neil – Director of Fixed Operations Cell Phone: 585-576-5026


Juan Canto – Director of Training, Development, Recruitment & Placement Cell Phone: 585-831-9478


Lisa Luckner - Administrative


Gloria Wolak – Administrative


Emily Harris – DMV Administrator


Mary Ellen Knapp – Receptionist


Sharon Dean - Administrative Email: mailto:[email protected]

Sherri Greif - Courier Cell Phone: 585-576-1294

RADA Staff

http://rochesterautodealers.org/

mailto:[email protected]










The RADA, a licensed insurance broker, offers a full range of insurance services. Below is

a summary of the available plans:

Group Health Care: Dealers with 50 or more employees in their organization are eligible to participate in the

RADA Healthcare Trust. The Trust allows coverage to be negotiated on an aggregate basis

resulting in reduced premiums for the dealers and their employees.

Dealers with less than 50 employees can also obtain assistance by designating the

association as the broker of record. The RADA will offer the dealer guidance in selecting

and managing their healthcare plan.

Dental Coverage: Group dental plans are available.

Group and Supplemental Life Insurance: Group life insurance along with individual supplemental plans are available to dealers

and their employees.

Disability Insurance: New York State Disability Insurance is available through a number of carriers. RADA

will monitor and review your coverage annually to ensure your rates are kept as low as

possible. Supplemental short term and long term disability programs are also available,

and are tailored to meet the needs of each individual member.

Long Term Care Coverage: Several long-term care coverage options are available for our members, including

individual policies for employees, as well as Key Employee carve out group programs that can provide significant tax advantages for your dealership.

Workers’ Compensation:

Whether you are a large multi-location group or a small single-location employer, the RADA is able to offer several different fully-insured options to fit your Workers' Compensation needs.

Vision Coverage:

A group vision plan is available through VSP. Vision coverage is a stand - alone benefit

and can be purchased independent of health care coverage.

Insurance Services Kimberly Guida – Director of Insurance

Office: 585 - 272 - 7232 Cell: 585 - 576 - 4251



Garagekeepers Coverage: Shopping for a quote on garagekeepers coverage? The RADA can obtain quotes from

multiple carriers, offering you several competitive bids.

If you take custody of other people’s automobiles for the purpose of repair, servicing, storage or safekeeping, then you are a Garagekeeper.

Your Garagekeepers Insurance pays to repair or replace such vehicles placed under your

care, when they are damaged or destroyed.

Credit Life & Disability Insurance: The product is available through Protective Financial Life.

Offers loan payment protection to customers unable to work due to illness, accidental

injury or death.

Please contact Gloria Wolak at the RADA for details.

Dealer Bonds: New York State Department of Motor Vehicles requires all New Car Franchised Dealers

to post a $50,000 surety bond. Used vehicles dealerships must be bonded as well.

Several amounts are available. Contact Kim Guida for details.

Insurance Services Kimberly Guida – Director of Insurance

Office: 585 - 272 - 7232 Cell: 585 - 576 - 4251



A key benefit provided by the RADA is its fixed operation services. Because of regulatory

requirements, it’s highly recommended that dealerships take advantage of the following:

Safe*T Program: A comprehensive workplace safety and education program for the dealership and repair

facility. As a result of RADA’s efforts, its program is recognized as meeting OSHA standards resulting in a trusted alliance with the agency.

Components consist of specialized audit forms for regulatory compliance and safety

covering OSHA, DEC and EPA regulations within the dealership.

RADA audits your dealership to ensure regulator guidelines are being met. If the

dealership is audited by any agency, RADA will assist in addressing any exceptions.

Participating dealerships receive a complete manual of required written programs,

administration and training designed for the automotive industry.

All dealership employees must attend Safe*T training annually.

SDS Vault: A program is provided that strengthens dealership control of its SDS sheets.

The Vault is on-line 24/7 from Actio Corp.

SDS sheets are readily available on-line.

Lift Inspections: Through a partnership with an authorized supplier, dealers can have their required annual

lift inspections completed at a discount.

RADA arranges for the inspection and reviews the report. If any repairs are required, the

dealer is counseled on what action to take.

Fit Testing: Through a partnership with Finger Lakes Occupational Health Services, all body shop

employees are medically tested annually.

Additionally, all body shop employees are fit tested for respiratory protective equipment

by Pat O’Neil, RADA Director of Fixed Operations and an OSHA certified auditor.

Environmental Services Program:

Through a partnership with Safety Kleen, dealerships can have their service department

chemicals, solvents and waste oil removed and disposed of in accordance with mandated

guidelines.

Tools and Equipment:

The RADA negotiates volume discounts and uses various suppliers to get the best

equipment for the best prices in the area. Please contact the office for assistance.

Items include tools, equipment and various safety products.

Fixed Operations Services Pat O’Neil – Director of Fixed Operation Services

Office: 585 - 272-7232 Cell: 585 - 576 – 5026 Email: mailto:[email protected]


The RADA is committed to offering its dealer members a full range of training and

development programs. Investment in employee development improves performance,

retention, customer satisfaction, increases productivity and ultimately dealership

profitability. The following areas of Development are currently being offered:

Dealership Operations: Professional development involves developing or enhancing employee’s knowledge,

skills and attitudes in order to ensure that he/she can work confidentially and effectively.

To improve performance, increase productivity, decrease costs and get bottom-line

results, RADA seminars provide comprehensive programs geared toward the sales

professional, office personnel, finance and insurance professional, service advisors, and

title clerks.

Recruitment:

Discuss with hiring managers and supervisors vacant positions along with the composition of duties assigned. Full review of job descriptions.

Review and screen resumes to determine which individuals possess the required skills and experience to interview with hiring managers

Occasionally post job vacancies for dealerships to further enhance the applicant pool.

HR SUPPORT: Auto dealerships face a difficult dilemma - they need specialized human resource

expertise, yet may lack the resources to hire a full-time HR professional.

Let RADA’s Training and Compliance Director with support from HR One act as your

Human Resources Export.

Senior level expertise in areas such as: HR Audit, HR Helpline, Job Descriptions, ADA,

COBRA, FLSA, FMLA, State Labor regulations and more.

Training seminars provided on topics such as: Recruitment, Interviewing Do’s & Don’ts,

Mentoring, Recognition, Disciplinary Techniques for Supervisors, Terminations, and

how to handle Discrimination Charges and prevention of Sexual Harassment.

Regulatory Compliance: Like many other businesses, dealerships are affected by new governmental regulations

regarding customer privacy, anti-money laundering and employees’ health and safety.

RADA provides guidance on how to avoid potential pitfalls.

To avoid government fines, increase your protection from fraud, reduce your risks and to

ensure compliance, RADA’s seminars will provide compliance training for finance and

insurance personnel, office personnel and for employee’s health and safety.

Training, Development, Recruitment & Placement Juan Canto: Director

Office: (585) 272-7232 Cell: (585) 831-9478



Training, Development, Recruitment & Placement Juan Canto: Director

Office: (585) 272-7232 Cell: (585) 831-9478


Background Checks: Provides NYS, County, SS background checks.

AUTOMOTIVE ID: Automotive ID from Verant Identification Systems is your total compliance management

solution.

Full Service is the Verant guarantee. Never a charge for phone support or on-site visits.

Let VerantID be your single point of contact for comprehensive compliance that's

affordable, with no per-click fees or long-term contracts!

This program includes Red Flags, Do Not Call, OFAC, Adverse Actions, Safeguarding and

more.

If your dealership has a development need that is not included in the programs listed

below, please contact RADA so that we may attempt to meet your needs.


The RADA DMV Administrator is available to assist title clerks and other dealer personnel

with information necessary to follow New York State and Federal laws, rules and regulations

governing dealers, DMV and certain tax issues. Services include the following:

DMV Administrator: As Administrator, the RADA troubleshoots/resolves problems related to DMV, tax or

other legal issues; answers questions and gives information regarding DMV procedures

or sales tax information; files motor vehicle paperwork from member dealers for titles

and amendments; processes duplicate titles, titles lease-buyouts on-line.

Dealer Licensing: Aid in obtaining facility licenses for our franchised dealer members.

RADA has the cooperation of the Buffalo Region Vehicle Safety office and the Bureau of

Consumer & Facility Service’s Application Processing Unit.

Provide assistance with the application, forms and documents to expedite the

licensing process.

Searches/Titles: Assist with DMV searches for License Plate, Driver’s License and Vehicle Titles as

needed.

Off-Premise Sales:

Assist with “Off-Premise Permit” from the Vehicle Safety Services Regional Office.

Ensure that the dealer complies with “Door to Door Sales Act” and “Notice of

Cancellation” stamp.

Garageman’s Liens: Provide the forms and assist with the preparation necessary to file for Garageman’s

Liens.

Ensure proper notifications are mailed and newspaper advertising is completed.

Present the final public auction for the sale of the vehicle and obtain Title Only for

the new owner or Dealer.

Dealership Closing: Dealership Closing packets are available upon request.

Includes instructions on what the New York State DMV requires to close the

dealership and current record retention requirements

Supply Ordering: Availability of any and all supplies related to the DMV activity.

Department of Motor Vehicles Emily Harris – DMV Administrator

Office: (585) 272-7232



CVR PROGRAM: RADA partners with CVR (computerized vehicle registration) to provide on-line

vehicle registration process, duplicate titles and lease buyouts T/O.

CVR connects your dealership with the DMV using a secure and reliable high-

speed connection.

RADA Title Clerk Handbook: The handbook is a comprehensive guide for titling and registering vehicles in New

York State.

Contains step-by-step instructions, guidelines, examples and tips for completing

motor vehicle paperwork.

The handbook is updated regularly and is used as the instructional manual for

RADA’s Title Training Classes.

Monroe County Courier Service:

The RADA courier services dealers located in Monroe County, Rochester area.

Regular visits are made to participating dealerships to drop off and pick up DMV

registrations and other documentation.

Dealers have the option of including checks on their registrations, or putting

down a deposit with RADA and have the DMV charge against the deposit.

Department of Motor Vehicles Emily Harris – DMV Administrator

Office: 585- 272-7232



Membership Advantage Programs and Services

RADA Website – www.rochesterautodealers.org: The website contains pertinent information concerning the operation of today’s

dealership. Members have access to training schedules, political information, DMV topics, regulatory and human resource topics and Safe*T programs to name a few.

Monthly Newsletter:

A monthly newsletter is published and accessible online.

The newsletter is broken down into two sections; 1) Management News; and 2) Title

Clerk Resource.

The management section includes current articles related to legislative and regulatory

changes, upcoming training classes, and reminders for certification and program

deadlines as well as occasional tips to improve dealership operations.

The title clerk section provides updates on any recent changes to the fees or titling

process. In addition, information related to current events is included.

Affordable advertising space is also available.

Job Placement Service: The RADA acts as resource to match dealerships and prospective employees.

Individuals looking for work in the automotive industry put their resumes on file.

Dealers looking for employees will request resumes from the job applicant pool.

Contact RADA if you are looking to hire.

Automotive Job Descriptions: The RADA has a comprehensive file of automotive-specific job descriptions.

Descriptions are available upon request.

Legal Assistance – Employment/Labor Questions: Harter Secrest and Emery is on retainer by the RADA to answer labor-related questions

from any RADA member. For assistance, contact Dave Kresock at 585-231-1368 or Ben

Mudrick at 585-231-1421.

Monroe County Sales Report: New Vehicle Dealers located in Monroe County submit new and used retail sales

information monthly.

New vehicles are reported by make; used by total retail sales. The report includes a

comparison of the current month and year-to-date sales to the prior year. This report is

used by Monroe County dealer members to monitor industry trends in the Rochester

market.

The report is available to dealer-authorized personnel by email or on the RADA website.

The website also offers a report archive for one year.

http://www.rochesterautodealers.org/

Emergency Bulletins & Alerts: When situations arise, the RADA distributes emergency information bulletins via e-mail

to its entire membership. The RADAlerts notify dealers of situations such as a person

passing bad checks and other unusual situations. In addition, AUTO THEFT ALERTS

notify dealers of break-ins and theft rings operating in the area. Depending on the

situation, the RADA may coordinate activities with state and local law enforcement

agencies.

Conference Room Availability: Dealership members have access to three conference rooms for meetings.

The smallest room can comfortably seat 12 and the training room can handle up to 40.

Please contact the RADA to reserve a room.

ESI Employee Assistance Group: RADA’s relationship with ESI allows for dealers to make use of this very important

resource.

ESI offers the most comprehensive employee assistance benefit package. They start with

all the traditional EAP counseling services designed to address significant life problems.

Then, they add Work/Life benefits to address the everyday problems involved in juggling

work and family. But that’s not all. They go one step further to deliver benefits designed

to enhance quality of life not just for your employees, but for their family members too.

Armada Parts Warranty Reimbursement Program:

• The RADA has entered into a partnership with Armada Dealers Solutions to assist

members who would like to be reimbursed at customer pay retail for their warranty parts

markup and labor rate.

Membership Advantage Programs and Services

Rochester International Auto Show/Charity Preview: The Directors of the Rochester Automobile Dealers’ Association trace our organizational

roots to 1908 when a handful of pioneer automobile dealers got together to plan

Rochester’s first Auto Show. From its earliest days, the Auto Show was a success, which

is one reason its founders decided to incorporate under the name of the Rochester

Automobile Dealers’ Association, Inc. in 1920.

The Auto Show is a joint effort between vehicle manufacturers, franchised new vehicle

dealers and the RADA The event is held at The Rochester Riverside Convention

Center, located on Main Street in downtown Rochester. The show runs from Thursday

through Sunday, with a kickoff charity preview on Wednesday evening. Proceeds from

the Preview fund the RADA Charitable Foundation.

The RADA Charitable Foundation was formed in 1985. Since our early days as a trade

association, the RADA has enjoyed the support of the people and communities we serve.

The goodwill extended to us over the years inspires us to “give something back” through

our Charitable Foundation.

Annually, the RADA/Rochester Rotary Sunshine Kids Gala and the Rochester

International Auto Show Preview Event generates monies, which are distributed to

children’s organizations that are not supported by large entities.

Through its partnership with Rochester Rotary, the RADA Charitable Foundation has

been able to significantly increase its fundraising for children's charities.

Annual Meeting/Legislative Reception: Taking place in July, the meeting provides an opportunity for all RADA members to

gather and review the state of the automobile business. The meeting includes a review of

the RADA’s financial performance for the prior year, guest speakers touching on current

topics of interest, and on a bi-annual basis, the election of new officers and directors to

the board. Prior to the Annual Meeting dealers have an opportunity to discuss automotive

concerns with Legislative representatives.

Chairman’s Gala: Annually, in June, RADA hosts the Chairman’s Gala. The evening typically involves

cocktails, hors d’oeuvres, dinner and entertainment. Current and past dealers, as well as business partners and friends of the RADA attend the event. This is a first-class event you won’t want to miss.

Chairman’s Outing:

In August, member dealers, event sponsors and RADA guests are invited to an enjoyable

day of relaxation and camaraderie.

Everyone is invited to cocktails and hors d’oeuvres afterwards.

Annual Events

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