The UK’s Largest Pureplay Home & Garden Online Retailer

Rachel Sheridan, Trading Director  ‐ 17th June 2014

What Does WorldStores Do?

Sell EVERYTHING for the home and gardenEurope’s largest product catalogue - over 600,000 SKUs

Deliver it as soon as you want it>70% Next Day or Day of Choice - 2 Man, Room of Choice

Offer amazing valueUp to 70% off high street prices

Growth 4x faster than UK eCommerce

A Very Successful Proposition…

91%

68%

43MSITE VISITSIN THE LAST12 MONTHS

EQUIVALENT TO

68%OF THE UK

POPULATION

1.5MHAPPY

CUSTOMERS

£85MTURNOVER

IN 2014

Huge opportunity (£45bn) to reinvent market and meet customer needs

….Created Through Disruptive Innovation

Websites have unlimited shelf spaceCreated huge home and garden range

Transform supply chain for fast deliveryThrough technology and relationships

Data reveals what customers wantBuilt the whole business around search data

THE PROBLEM THE ANSWER

Typical experience of buying furniture

Time consuming

Limited choice

Slow delivery (6 -12 weeks)

11

22

33

Optimised websites around key search terms

Business Built Around Search Data….

>3m UK searches for sofas alone……..

Built the range based on what searchers wantUse data instead of buyers

Built the site navigation based on what customers look forHigher conversion, lower drop out

Cost Effective Acquisition – Rapid Growth – High Conversion

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Designed for search marketing

… And Then Optimised For Customer Retention11

Leveraging The ‘Long Tail’ Opportunity Of Online Retail

Over 1,200 suppliers

Offshore and UK productionteams create high quality, high volume product content

Constantly analyse and develop websites to ensure easy navigation and ‘findability’

MORE THAN

600,000HOME AND GARDEN ITEMS

ALMOST

10xMORE CHOICE THAN ARGOS

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Supply Chain Designed For Speed And Visibility

Convinced brands andmanufacturers to change theirpractices

Built specialist courier networkFor 2 man day of choice, room of choice delivery across UK

Built bespoke supply chaintechnology linking suppliers, couriers and own systems, withreal-time visibility of all orders

Market Leading Delivery Service For Large Items

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50xNICHE SITES

Plus large retail partners

The Ultimate Home And Garden Ecommerce Platform

Worldstores eCommerce Platform

Huge product

catalogue

Selectcouriernetwork

>1,200suppliers

Specialistecommerce

front end

Bespokesupplychain

technology

A Powerful Engine For Continuing Growth

Core WorldStores business

New brand launches Marketplaces Partnerships

Thank you for listening

And if you need anything for your home and garden, go to www.worldstores.co.uk - use code WEL10WS

to get 10% off.

Questions?