Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design
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The Skoff story, Biabeag Saturday 10th May 2014 P IES
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The presentation given by Rachel Kerr, Creative Inc on their work on Skoff Pies Visual Identity and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard. You can see more here: www.biabeag.com
Transcript of Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design
The Skoff story, Biabeag Saturday 10th May 2014
PIES
A bit about what we do...
TM
& how they come to life...
TM
PIES
But back to...
A good name is the gateway to being identified, recognised and understood.
It started with a name.
A bad name can be the main reason why a brand is misinterpreted or overlooked, or it can be a source of negative associations.
An overarching nameA name with distinctionA name that suggests wholesome
Naming Criteria
Names that suggest family & heritageNames relating to food & tasteNames suggestive of Donal’s personality
Naming Framework
Skoff stood out as it’s a verb which describes what you want to do with good food.
The Name.
Changing the C to a K allows for the Skehan name to subtly connect with the brand.
The Name.
It’s also a name which isn’t limited to pies and can broaden into other product ranges and categories down the line.
The Name.
Some inspiration.
Donal’s larger than life character.
Early development work.
But really, Donal loves retro.
The new mark.
The brand in development.
Everyone loves a pint and pie but how about a pint in a pie? This traditional beef & stout pie is full of flavour and
topped with crisp puff pastry.
DONALBy
BEEF & STOUT Everyone loves a pint and pie but how
about a pint in a pie? This traditional beef & stout pie is full of flavour and
topped with crisp puff pastry.
DONALSkehan
By
CHICKEN & HAMEveryone loves a pint and pie but how
about a pint in a pie? This traditional beef & stout pie is full of flavour and
topped with crisp puff pastry.
DONALBy
STEAK & ONION 100%natural
100%natural
100%natural
BEEF STOUTCHICKEN HAM
S T EAK & ONIONBY
DONAL
BY
DONAL
BY
DONAL B EEF & STOUT C HICKEN & HAM
NOMNOMN�
BEEF STOUT
NOMNOMN�
CHICKEN HAM
NOMNOMN�
TENDER
CHICKEN & HAMA tasteful marriage between
a bird and a pig
This traditional chicken & ham pie is full of flavour and topped with crisp puff pastry.
PIESHEARTY
BEEF & STOUT PIES
IRISH
STEAK & ONIONEnter the steak & ONION PIE THIS
IS COMFORT FOOD AT ITS BEST
This traditional steak & onion pie is full of flavour and topped with crisp puff pastry.
PIES
Everyone loves a pint & pie buthoW about a piNT IN A PIE
This traditional beef & stout pie is full of flavour and topped with crisp puff pastry.
All of which brought us to these.
& some other great things too.
Thank you.www.creativeinc.ie
