MMJ ASSIGNMENT THREE PITCH

PRESENTS….

RACHEL HARRIS

OWNER AND STYLIST AT…

WHAT IS THE COLLECTIVE BOUTIQUE?

A recycled designer clothing store in which the women of South Yarra and surrounding suburbs give Rachel their clothes for her to sell at a discounted rate. Rachel then keeps 60% of the sale price and the previous owner is given 40%

BUT WHO IS RACHEL?

Rachel is 22 years old

She resides in South Yarra, Melbourne

She is the owner, founder, stylist and creative director of

The Collective Boutique, which was launched 18 months

ago

Her success in such a short time makes this

entrepreneurial go-getter an inspiration to other young

Melbournians

W H Y C H O O S E R A C H E L A S T H E S U B J E C T F O R

F O U R M I L L I O N S T O R I E S ?

At only 22, Rachel has achieved more success in her business endeavors than many

people are able to achieve in their lifetime.

She represents the burgeoning market of young entrepreneurs in Melbourne who

are turning their ambitions into profitable enterprises.

She provides inspiration for other young people to take a leap of faith and achieve

their career goals, albeit they may not have the necessary experience, financial

backing or extensive business knowledge.

To be Rachel in Melbourne, it means competing with the hundreds of thousands of

other fashion retailers in this city, who already have a loyal following, and coming out

on top. It requires finding an edge on your competition and setting yourself a part

from the established marketplace. Rachel’s niche audience and original business idea

have greatly attributed to her mounting success in such a small period of time.

WHAT IS THE SIGNIFICANCE OF RACHEL HARRIS IN

MELBOURNE?

Rachel resides in one of the fashion capitals of the world, Melbourne. Having a vision is simply not enough – there are so many other individuals with strong ideas. Having the drive to execute those ideas and turn them into a business venture takes someone who is not afraid of potential risk or failure. Rachel is the perfect representation of those who have a vision and turn it into reality. Her success in the cut throat fashion industry, especially at such a young age, gives her status, prowess and influence in this city.

HOW WILL PEOPLE CONNECT TO HER?

Melbourne is crawling with aspiring entrepreneurs who

have flourishing ideas for different products and

businesses. However, most of the time they remain just that

– ideas.

People will connect to Rachel because she was once in the

same position as them; she had an idea and was not sure

how to approach it.

The difference with Rachel is that she went for it. Not

knowing whether her business would succeed or fail, she

risked it all and was rewarded because of it. Her success is

testament to what you can achieve when you put your

dreams into actions.

WHY DOES RACHEL REPRESENT THE ISSUES OTHER PEOPLE ARE

FACING?

Like many other aspiring business owners in Melbourne,

Rachel faced the challenge of breaking into an industry that

was already saturated with options – fashion is ubiquitous.

Other aspiring entrepreneurs may be feeling as though

they have no hope of emerging in the market due to

overpopulation.

Rachel is the perfect subject to prove them wrong. She

can show all Melbournians that they can break into the

competitive industry with an original idea.

IN CLOSING…Rachel is an entrepreneurial success story.

Representing young aspiring business owners in

Melbourne, she provides them with the belief that

things can work out and the motivation to take that

leap of faith.

Rachel is perfect for Four Million Stories because

she IS Melbourne. She possesses a go-getting spirit,

driven work ethic and the passion to see through her

business’ success.