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RaceIt Overview

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The most customizable online registration platform

for the endurance event industry

• Improve participant experience and lower the cost of operations for organizations

• Support our clients with the highest level of customer service

• Make race technology easy, intuitive and customizable

THE RACEIT MISSION

RaceIt by the Numbers:• Over seven years of industry experience• Over 10,000 events registered• Over one million participants registered

between 2010-2011• Over $56 million in registration revenues

(YTD) and constantly growing

A HISTORY OF SUCCESS

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RACEIT OVERVIEW

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The RaceIt Difference

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WHY CHOSE RACEIT?

Big enough to handle the largest events, small enough to provide personalized care

• Technology: Empowering race directors and participants to effortlessly manage registration

• Customer Service: We provide assigned customer service representatives. We answer the phone!

• Development and Support: All support and development efforts are provided within the U.S. and focused on the endurance sports industry

THE RACEIT DIFFERENCE

• Features: Valuable capabilities – including discount codes, realtime changes to registration form, team and relay registration, transfers, deferrals, participant editing and reservation codes – provided at no additional cost

• Reporting: Summary accounting, year to year comparison, ad hoc

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Technology that is easy and intuitive

• User-friendly tools that allow you and your team to make registration updates

• RaceIt’s professional team handles the creation, maintenance and design aspects allowing you to focus on your event

PREMIUM TECHNOLOGY MADE EASY AND INTUITIVE

BEST IN INDUSTRY TECHNOLOGY

• Powerful enough to process over 3MM in gross transactions per hour, 100,000 registrants an hour, 1,500 registrants in a minute!

• Registration process seamlessly integrated with your website

• Secure system so your participants’ data is protected:PCI Compliant Level 1, client funds bonded to $5 million

• Integration to multiple back office software applications

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Employees who understand your

business, share your passion and treat

your event as their own

Our talented team includes:• Technical specialists and platform

developers• Web designers and art directors• Account and project managers• Sales representatives• Accounting professionals

ONE-ON-ONE ATTENTION FOR YOUR EVENT THE RaceIt STAFF

EXCEPTIONAL SUPPORT TEAM

• Dedicated account managers: No phone trees when you call us for support – you will talk to a person!

• Your emails won’t go unanswered – we try to resolve all support inquiries in the same business day

• We take care of your participants, too: We handle questions from your participants about your event’sregistration inquiries

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Competitor Endurance Sports Network (CESN):The only network dedicated to endurance• Competitor.com and RunRocknRoll.com• VeloNews.com and Singletrack.com• Triathlete.com

PRINT MEDIA DIGITAL MEDIA

CGI PROMOTIONAL PLATFORM

Four leading publications in endurance and the active lifestyle• Competitor magazine• Triathlete magazine• Velo• Inside Triathlon

The active lifestyle platform to drive

participants to your events

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RaceIt Features

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RaceIt Features

• International Language Support• International Currency Support• Volunteer Registration • Franchise/Licensee Support• Robust Reporting • Participant Editing• White Labeled Registration Page• Transfers and Deferral Engine• Refund Processing• Volunteer Registration • Charity Donation• eCommerce Platform (Product Sales)

• Searchable Race Results• User Level Access (ULA)• Custom Discount Code Support• Exclusive Category Options• Reservation Codes• Participant Email Correspondence• Membership Management• Lottery Feature• Auto-bib Assignment• Rebate Options• Flexible Reporting

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COMPLETELY BRANDED REGISTRATION PROCESS

SEAMLESS INTEGRATION

Participants register for your

event seamlessly

• RaceIt gets participants signed up for your event with ease

• RaceIt creates a registration site that is branded with your event’s logos and branding -- participants never have to know they’ve moved between your event website to the RaceIt platform!

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MAIL-IN REGISTRATION

MULTIPLE WAYS TO REGISTER, ONE DATABASE

A single source for both online and offline data

• Easily add participants who have registered for your event through the mail, at other events or via paper registration forms

• One database for all of your participants keeping you more organized

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CUSTOMIZABLE EMAILS

• Ability to easily design emails

• HTML code-supported for a completely custom confirmation email

EMAIL BRANDING

Build your event’s brand

through customized

emails

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DISCOUNT CODES

RACEIT DISCOUNT CODE SYSTEM

Create discount codes

at any time!

• The RaceIt discount code system allows you to create one code for all events and even specify categories within those events

• Watch the 2-minute tutorial here: http://budurl.com/EnhancedDiscountCode

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• Gather personal information and collect signed waivers for volunteers efficiently

• Provide volunteers with incentives through the volunteer registration process

• Volunteers choose when and where they’d like to volunteer at the event

BENEFITS FOR VOLUNTEERS BENEFITS FOR RACE DIRECTOR

VOLUNTEER MANAGEMENT

Keep your workforce

organized and informed

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• Organize and mobilize your volunteer base

• Store and export volunteer records with ease

• Email updates to volunteers as needed

• Legitimize the volunteer commitment• Customizable to your needs

IT’S FREE – AND WE’LL HELP YOU SET IT UP!

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• Create a donations page for your event or organization

• Include donations in the registration process• Generate accounting statements showing all

donor activity• Empower your event’s charities for a

successful partnership and raise maximum funds for your cause!

SUPPORT YOUR CHARITIES

CHARITABLE DONATIONS

Make giving as easy as it should be

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• Individuals or teams can create fundraising pages for participating charities

• Fundraisers can customize their page through stories and images

• Set goals, invite others to join their fundraising efforts and make donations

• Integration with Facebook to easily share your fund raising page with friends and family

FUNDRAISING FEATURES

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• Participants can return to the merchandise page to make additional purchases

• The page can be limited to registered participants, verified through a confirmation number

SIMPLE SYSTEM EFFICIENT PROCESS

ECOMMERCE PLATFORM FOR PRODUCT SALES

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An efficient and easy way to

increase your revenue

opportunities

• All purchases are linked back to original participant record so you can combine all purchases into one bag for maximum ease and efficiency

• Summary and detailed accounting for ecommerce purchases

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DONATIONS DURING REGISTRATION

Solicit additional donations for your

charity by telling your

story

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Reduce the risk to your

participants

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TRANSFERS, DEFERRRALS & REFUNDS

RaceIt allows you to set your registration preferences and control whether participants can:• Transfer their registration to other participants• Transfer from one event to another • Allow participants to defer their registration until

the following yearYou decide:• If these actions are permitted• If there will be fees associated with

transfers/deferrals• Which dates transfers and deferrals will be

permitted

TRANSFERS, DEFERRALS… AND REFUNDS

• Process full or partial refunds from RaceIt at anytime

• Refund log issues and track all confirmation numbers for every refund

• Refund information included in payment transaction reports

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• All fees associated with merchant account are paid by RaceIt (no hidden fees)

• Client funds are paid on the 1st and 16th of every month• Reconciled Transaction Reports emailed with every payment• Client funds are bonded and insured for $5 million

PAYMENT PROCESSING PROCEDURE

Access registration funds quickly and

easily through RaceIt’s automated payment process

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Integrate your timing system

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TIMER DATA ACCESS

• RaceIt can supply your selected timing partner with access to your participant data

• RaceIt has direct integrations with The Race Director and Run Score software

TIMER DATA ACCESS

• Our API makes it easy for timing companies to work with RaceIt and import data into their scoring software.

• Selective access to data for timers provides security for your information

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TEAM MANAGEMENT

TEAM MANAGEMENT FUNCTIONS

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Get your participants involved in

planning for the big day!

• Team Captains receive administrative access to manage their team, and can change team name, add/remove team members, invite team members and send emails to the team

• Team Captains can share their team on Facebook• Team Captain can export their roster and bring it to check-in• Team Captain can upload their team logo• Team members can search and join a team

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• RaceIt’s professional designers handle the creation and maintenance of all design aspects so you can focus on your race

• Through the interviewing process we learn the style of website you like which provides a base line for our design team

WEBSITE DESIGN / CMS

WEBSITE DESIGN AND HOSTING

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Seamless integration – your participants never

have to know they’ve

left your site!

• Our Content Management System (CMS) , allows you to spend more time managing your event, and less managing your website

• We can integrate Google Analytics into your web page to help you better interpret your site’s traffic

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UPDATE YOUR WEBSITE INSTANTLY

Manage your own website – it’s easier than

you think!

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CONTENT MANAGEMENTSYSTEM (CMS) CAPABILITIES

• RaceIt’s content management system (CMS) allows users to quickly and easily make updates to event websites

• Our CMS allows users to change copy, navigation, images and upload assets (PDFs, photos, maps, etc.)

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• Allow participants to easily update their registration record online

• Control the fields that can be updated

PARTICPANT EDITING PARTICPANT EDITING (CONT.)

PARTICIPANT EDITING

Easy and intuitive for

your participants

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• Set the cut-off date and time of when participants are able to update their records

• Allow for event day registrations

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• Post event results quickly• Searchable results engine• Live searchable results

RESULTS ENGINE

HOSTING OF RACE RESULTS25

Effortlessly upload and find

results

• Mimics your event web page so participants still think they are on your event’s website!

• Pre-set file format to upload results quickly

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• Develop valuable target market information and run reports on any category:

• Demographics• Purchasing• Charity• Apparel sizing• And more

AUTOMATED REPORTS AND METRICS

Robust reporting and

metrics tracking

• Participant data analytical reports• Accounting integration – QuickBooks

software• Abandon registration tracking

REPORTS, METRICS & ACCOUNTING INTEGRATION

CHARTS & GRAPHS PROVIDE

AUTOMATED ANALYSIS ON PARTICIPATION TRENDS AND MORE!

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• Promote your race organization’s social media platforms directly through RaceIt

• Allow your participant to socially share your brand upon registering for your event

SOCIAL MEDIA

SOCIAL MEDIA INTEGRATION

Take advantage of these

important marketing tools

• “Shares”, “Likes”, “Follows”, etc. on the RaceIt site are applied to the race organization’s social media

• Increase visibility and viral growth of your race organization through RaceIt

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• Save time by importing previous participant data from non-RaceIt platforms and integrate it with current events

• Full data ownership for up to 10 years

DATA STORAGE

SECURE DATA STORAGE

Simplicity, piece of mind and convenience

DATA SECURITY

• PCI-compliant• Audits conducted quarterly• RaceIt’s network is designed to keep

your data protected and safe