Rabobank en Social Media
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Transcript of Rabobank en Social Media
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Rabobank en Sociale Media
Social Media Congres 5 April 2012
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Rabobank.nl
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•22.000+ volgers @Rabobank •95 lokale bank twitter accounts
•Facebook.com/Rabobank
•25000 likes/fans •Gemiddeld 1500 praten over Rabobank op FB
•30.00 uploads door Rabobank
•Company profile 30.000 followers •13.500 medewerkers op Linkedin •Rabobank Networking Group 12.000 leden
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Contact via social media 2011+
1980
virtuele contacten via Rabo kanalen
Bezoek kantoor
2010
contacten via sociale media
Aan
tal c
on
tact
en
Zowel interactie met Rabobank als
klanten onderling
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Rabobank & Social Media, De hype voorbij
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Slope of enlightment
Technology trigger
Peak of inflated
expectations
Trough of disillusionment
Plateau of productivity
visibility
maturity
Experimenteren Visie & beleid Standaardisatie
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Aan de slag in 2011 richting 2015
Reclame
Engagement
Community & participatie
Advertentie Interactie
- Authentiek - Sociaal - Mobiel - Lokaal - Context relevant - Persoonlijk TV
Radio Print Web
Sociale netwerken
Connected world (Internet of Things)
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Rabobank & Social Media, monitoren, rapporteren en analyseren
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Het integraal inzetten van Social Media maakt ons voorloper in de financiële markt
Social CRM
Service en koop
Community management
Webcare
2012
2011
2010/2011
2009
Contextuele omgeving
Verleiding
Interactie en participatie
Luisteren en leren
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Social media 2007/2010
15
Organisatie gevangen in silo’s
Ongeorganiseerd, ongecoördineerd
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-Webcare -Community management
(structureel) -Campagnes
-Online Reputatie -Contact met de
aangesloten banken -opleiding
-Midden in de actualiteit -Midden in de maatschappij
Centrale social hub (knooppunt) met verschillende expertises die een groot deel van de organisatie faciliteert, coördineert en uitvoerend te werk gaat vanuit een visie en strategie
•Aanwezigheid •Authenticiteit •Content •Activiteit •Interactiviteit
Social media 2010/2011
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Participatie extern Centraal | Lokaal
centraal participatie
Lokaal participatie
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Bezoek ons: ucb545
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http://nos.nl/l/tcm:5-784066/
Twittergerucht zorgt voor run op geldautomaten
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Twittergerucht zorgt voor run op geldautomaten
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Rapportages
A. Dagrapportage
B. Weekrapportage
C. Maandrapportage
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Activatie: #social campagnes
#Jeugdspaardoel
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Foto via @armano
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