1. Presentation SAHARA 2 December 2009Gallagher Estate Rayhana Rassool

2. BackgroundA SADC Think Tank meeting in Maseru,Lesotho, in May 2006 identified multiple andconcurrent partnerships by men and womenwith low consistent condom use, and in thecontext of low levels of male circumcision askey drivers of HIV pandemic in Southern Africa.There are numerous academic and opinionarticles confirming MCP as a driver of theepidemic in Southern Africa 3. Process Meeting of 9 countries to designformative researchResearch Design similar but adapted tolocal country needs 4. Research Methodology 167 Focus Group Interviews Country16 20 years 20+ 16 - 20 20+ Total Females MalesBotswana 434 2 13 Lesotho241 2 9 Namibia210 3 7 22 Malawi 685 8 27 Mozambique 363 6 18 South Africa 511 4 1030 Swaziland282 8 20 Zambia 171 7 16 Zimbabwe 151 5 12 Totals 26 62 24551674 5. Methodology 89 In-depth Interviews Country16 20 years 20+ 16 - 20 20+ Total Females MalesBotswana 4 - 4 - 8 Lesotho2 2 2 4 10 Namibia- - - - - Malawi 2 7 2 7 18 Mozambique 3 3 3 3 12 South Africa - 3 - - 3 Swaziland- 12- 1224 Zambia - 4 - 4 8 Zimbabwe - 2 - 4 6 Totals 11331134895 6. Research with ordinary men andwomen emerging themes MCPs are common practise Sexual dissatisfaction/communication Emotional and physical dissatisfaction Culture and social norms influence MCPs Money and material possessions Alcohol and MCP Men cannot control sexual desire Pressure Male domination and abuse HIV and AIDS risk and fatalism 7. Sexual dissatisfaction There are different styles in blue movies and your wife doesnt manage to do this, so he thinks to go to another sexual partner. [Malawi Married Man] Its because now we are discerning - we know the difference between good sex and bad sex. Like you know if someone is boring in the bedroom and you know when you have met someone who hits the spot. You carry on with the other one if he gives you other things but you know that he just doesnt do it for you sexually. [South Africa Women Rural KwaZulu/Natal 25-35] 8. Culture and social normsThe saying that says Monna ke selepe wa adimanwa [Itliterally means a man is an axe and can be borrowed. meaninga man can just have as many partners as he wishes and it isnot a crime[Botswana Urban Out-Of-School Boys] In addition, we are talking about nature, you cant control thefeelings son. Basotho believed that the solution is to marrymany wives. The person who said he can manage to control thefeelings is mentally ill. Men are born that way. [Lesotho Urban, 46 and older] 9. Alcohol and MCP And when you are drunk, at the club but you know you dont have condoms, when things start heating up, you definitely not going to hold yourself back.[Male 24-28 years Kwazulu South Africa student] 10. Process Steering committee 9 countries Discussed research ISSUES WERE CROSS-CUTTING SOULCITY & PARTNERS DECIDED TO DO AREGIONAL CAMPAIGNDeveloped regional messages jointly Developed name and logo and then tested a few names and logos in all countries 11. Regional vs. local Set of regional messages Each country had own message development processCountry specific messagesCountry specific target audiencesCountry specific partners particularly NACs 12. Campaign modelAdv ocac y Create s su Mass media p portive envir o nment Reflects Social change Stimulates Outreach /social mobilisation 13. Campaign MessageHaving multiple concurrent relationships puts you and your loved ones at risk of getting infected with HIV.A safe relationship means:there are no secrets and liescommunicating effectively with each otherchallenging cultural practices that support MCPthere is respect and equal rights for and between men andwomenSocieties must support and encourage safe relationships. 14. South Africa Campaign Many partners TV drama series Radio drama Toolkits for partners includes booklets, T-shirts, posters, bangles etc Community dialogues Community radio 15. South Africa Campaign Many partnersWell used phrase: TV dramaHow many are we in seriesthe relationship? Radio drama Toolkits for partners includes booklets, T- shirts, posters, bangles etc Community dialogues Community radio 16. TanzaniaTV talk showMagazine Billboards posters 17. LesothoRadio DramaBillboardsBooklet Lovers are like cabbages.They hold themselves inone place. All of us shouldDon't be like a pumpkin be like cabbages." The message on this poster makes a play on the Sesotho proverb on the sexual habits on men and women, which says "men are like pumpkins, they spread themselves all over the place, and women are like cabbages, they hold themselves in one place." 18. SwazilandNational partnershipsRadio dramaBookletsBillboards 19. ZambiaLaunched on 16June 2009One Love Kwasilawww.onelovekwasila.orgPartnership withNAC, HCP and SFH 20. ZimbabwePSAsRadio DramaBookletPartnership withNAC/UNFPA onmaterials 21. MalawiBookletMagazine showRadio DramaPSAsSocial Mobilisation 22. MozambiqueRadio DramaSocial MobilisationBookletsPSAs 23. Regional Elements Partnerships (eg. IOM) Trucking Routes Trucking Wellness ABMP Public Service Announcements Meet Joe www.onelovesouthernafrica.org Regional TV: Love Stories Series: 10 Countries 24. 9 countries 9 films Southern Africa: each locally made, researched, produced 25. Thank You For more information about the campaign you can go to:www.onelovesouthernafrica.org