QUT Digital Repository:  · The majority of objectives, particularly in advertising campaigns,...

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QUT Digital Repository: http://eprints.qut.edu.au/ Xavier, Robina J. and Patel, Amisha M. (2004) Accountability through objective setting : an evaluation of program objectives in advertising and marketing communication. In: Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand. © Copyright 2004 [please consult the authors]

Transcript of QUT Digital Repository:  · The majority of objectives, particularly in advertising campaigns,...

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QUT Digital Repository: http://eprints.qut.edu.au/

Xavier, Robina J. and Patel, Amisha M. (2004) Accountability through objective setting : an evaluation of program objectives in advertising and marketing communication. In: Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.

© Copyright 2004 [please consult the authors]

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