“Your message should single out your prospect like a man being paged in a crowded hotel lobby.”

-Claude Hopkins

"Pockets are the most sensitive part of a human being; that's why we need to touch hearts and minds first" – President Lula da Silva of Brazil

“Scientific creativity is imagination in a straitjacket”

-Richard Feynman

" Unless your ad contains a Big Idea it will pass like a ship in the night" – David Ogilvy

Success consists of going from failure to failure without loss of

enthusiasm.-Winston

Churchill

“I realise that the next sale begins the minute I deliver the new car”.

- Joe Girard

“Sell more stuff to more people, more often, for more money”

Sergio Zyman

“Would you say that to someone you know?”

Fairfax Cone

“The perfect advertisement is one of which the reader can say: “This is for me, and for me alone.” - Peter Drucker

“A healthy adult bore  consumes each year one and a half times his own weight in other people's patience”

- John Updike

“Would a salesman give you one reason to buy today and another tomorrow – and so on?”

- John Caples

“Something you know about

your customer may be more

important than anything you

know about your product.”

-Harvey McKay