Quotes from Sally Hogshead's Fascinate
-
Upload
josh-duncan -
Category
Documents
-
view
3.530 -
download
4
description
Transcript of Quotes from Sally Hogshead's Fascinate
FASCINATE
By Sally Hogshead
A Few Favorite Quotes
By Josh Duncanwww.arandomjog.com
Messages that fail to fascinate will become irrelevant.
It’s that simple.
Fascinating messages, like fascinating people, have the potential to consume us as almost nothing else can,
sucking us into a vortex of intensity.
People want to feel fascinated by a product or experience, and will
pay more—often far more—for a brand that fascinates them.
Fascination has little
to do with what you say, and
everything to do with what you inspire
others to say about
your message
“I’ve learned that people will forget what you said, people will forget
what you did, but people will never forget how you made them feel” - Maya
Angelou
People don’t want to connect with brands. They want to connect with
each other.
Lust can make people so enamored with a message that they’re temporarily willing to ignore everything else around, lower their defenses, and consider something they
otherwise might not.
A message with vice encourages people to change their patterns and try something different: a most useful tactic for anyone who wants to change ingrained beliefs or behavior.
In our research,
people were willing to pay
almost 50 percent more for a pair of
intensely fascinating sunglasses,
such as those made by Chanel
You can dabble in
prestige, or experiment with
power, but you can’t dip in and out of
trust. It must be established consistently.
The more we’re exposed to something or someone, the more we trust it. And
the more we like it.
AvoidCommunity Mentality.
The most fascinating ideas are often fragile because they can easily become
“dumbed down.”
Fascination makes us feel more alive.
Photo Credits• Magic -
http://www.flickr.com/photos/hryckowian/17706394/sizes/o/• BMW - http://www.flickr.com/photos/greencracker/3554021159/sizes/o/• Fish - http://www.flickr.com/photos/97373666@N00/253323619/sizes/l/• Tiger - http://www.flickr.com/photos/rvirdi/243731625/sizes/o/• Sun - http://www.flickr.com/photos/saynine/495893963/• Lust - http://www.flickr.com/photos/alberto_as/2717505465/sizes/l/• Shades - http://www.flickr.com/photos/lizmarionga/2473942201/sizes/o/• Nascar - http://www.flickr.com/photos/imdan/466575225/sizes/o/• Jump - http://www.flickr.com/photos/renwest/355205998/sizes/o/