Quiz February 15Quiz February 15thth

1. Unlike TV, print media tends to be1. Unlike TV, print media tends to be

a.a. IntrusiveIntrusive

b.b. High InvolvementHigh Involvement

c.c. Mass AudienceMass Audience

d.d. External PaceExternal Pace

2. The top Circulated Magazine in 2. The top Circulated Magazine in the US isthe US is

a.a. TIMETIME

b.b. Sports Sports IllustratedIllustrated

c.c. AARP The AARP The MagazineMagazine

d.d. Reader’s Reader’s DigestDigest

3. Are three dimensional special ads that 3. Are three dimensional special ads that stand up when the page is openedstand up when the page is opened

a.a. GatefoldsGatefolds

b.b. InsertsInserts

c.c. Pop-upsPop-ups

d.d. Bleed PagesBleed Pages

4. ______ is when copies are sent (free) 4. ______ is when copies are sent (free) to individuals who influence purchasesto individuals who influence purchases

a.a. Primary circulationPrimary circulation

b.b. Guaranteed Guaranteed circulationcirculation

c.c. Circulation Circulation verificationverification

d.d. Pass-along Pass-along readershipreadership

e.e. Controlled circulationControlled circulation

5. Which holiday is the University 5. Which holiday is the University choosing NOT to celebrate today? choosing NOT to celebrate today?

a.a. Lunar New YearLunar New Year

b.b. Earth DayEarth Day

c.c. President’s dayPresident’s day

d.d. Winter SolsticeWinter Solstice