Quirky Town Meeting June 2011
97
town meeting june 17th, 2011
description
Quirky Town Meeting Deck- June 2011
Transcript of Quirky Town Meeting June 2011
town meetingjune 17th, 2011
the portfolio
the portfolio23 on sale
the portfolio1 on a boat
the portfolio7 being engineered
the portfolio14 being quoted
the portfolio15 in tooling
the portfolio49 in pre-sale
the portfolio21 in design
the portfolio16 in pre-launch
well, it’s been a while
news
WE WILL PAY OVER
$1,000,000 IN ROYALTIES THIS YEAR
*estimated
(video!)
$129,315Released Tonight:
now lets get to work.
(people)
nikki’s new role
46, US Based10, HK Based
Viresh ChopraJustin SeidenfeldAnthony Del PlatoBrandon SheffieldKerri RuggieroAndrew GarciaWarren YanEkta ModyJohn JacobsenMichael ShinCharles KwalwasserChristopher BradyJulia AndressAaron SaxonSally RumbleRobert GuizioLisa Kennedy
Marketing- Head of E Commerce- Account Manager- Marketing Financial Analyst- Head of Sales- Head of Product Management- Product Manager - PR Officier- Head of Community- Community Ambassador
Finance/Operations- Ops Intern- Logistics Manager (based in HK)
Design/ Engineering- Senior Design Researcher (Fall) - Senior Designer (Fall)
Tech- Head of Tech- Front end developer- Ruby on Rails Developer- Product Manager
Creative- Senior Graphic Designer- Wed Designer / UI Interface Designer- Photo & Video (fulltime) - Photoshop Freelance- Renderer Freelance- Copywriter Freelance
community
0
17500
35000
52500
70000
May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11
Total Users
who we’re servicing
43%
10%
47%
customerinfluencerinventor 2%
34%
20%
44%
questionsideasproblemspraise
18%
20%
3%
58%
happyfriendlyindifferentfrustrated
email response time
0
200
400
600
800
oct 10 nov 10 dec 10 jan 11 feb 11 mar 11 apr 11 may 11
0-2 hrs 2-8 hrs 8-24 hrs >24 hrs
technology
IN PROGRESS
social sales revamp
mobile application(s)
new design phase experience
improved overall experience
giant overhauls....task force
TASK FORCES
evaluation taskforce
thank you!
Michelle Brewster
Stacy Prince
Matt Fleming
Steven Kramer
Judi Sigler
IDE
A S
UB
MIT
TE
D
CO
MP
LE
TE
D / T
RA
CT
ION
MA
RK
ET
RE
SE
AR
CH
AC
CE
PT
ED
PO
OL
DE
SIG
N
STAFF MEETING
MA
RK
ET
VIA
BIL
ITY
FALL 2011
pre-sale taskforce
thank you!
William Fine
Michael Cavada
Fred Ende
Cody Stowers
IP OWNERSHIP
• INVENTOR LOSES INFLUENCE
• INVENTOR PAYS 10% ROYALTY
• INFLUENCERS SHARE 30% OF ROYALTY
• PRODUCT GETS EBAY’d “AS IS”
• INFLUENCERS SHARE 30% OF PROCEEDS
ONE WEEK TO CLAIM
IP AUCTION
NIN
E M
ON
TH
S
JULY 2011
Ouch PouchPressto!SudoKIDMelon MasterWatt TimeLugeCubesQ BrixKicksterQubiclesYogurt By YouGlow n Go Cable CapsJUS
Snow ShredderWeigh To GoFrosty FacesCrafty CapsHydraDuoCradleFit KitStem GardenBucket BuddySteeper KeeperKeiroWafflerTiltTwice
currently includes:
legal stuffit’s lawyer time, boys & girls.
upcoming T&C changes
design
BIG CHANGE:
TUESDAY THURSDAY
WHAT ABOUT WEDNESDAY?
Live Brainstorm!
WE’RE NOTGARDENERS, WE JUSTLIKE HOS.
QDS NON-PRODUCTCREATIVE
THEWORLD
HAND-OFFS
BANDITS.JAMMERS.EPICS.
THE 3 TYPES OF QUIRKY PRODUCTS
BANDITS Time:2 weeks from idea selection to “Hand O!”
Characteristics:
Mindset:
THE 3 TYPES OF QUIRKY PRODUCTS
JAMMER
Time:Roughly 4 weeks from idea selection to “Hand O!”
Characteristics:-
Mindset:
and to work together through a few iterations prior
THE 3 TYPES OF QUIRKY PRODUCTS
EPICS Time: Roughly 3 months from idea selection to “Hand O!”
Characteristics:
Mindset:
LINEEXTENSIONS.
METAL CORDIES
METAL BROOM GROOMER
PLASTIC SPACE BAR
Marketing!
new marketing groups
• account management
• analysis
• direct marketing
• product management
0
750000
1500000
2250000
3000000
Sat Oct 31 23:59:59 -0400 2009 Wed Mar 31 23:59:59 -0400 2010 Tue Aug 31 23:59:59 -0400 2010 Mon Jan 31 23:59:59 -0500 2011 Thu Jun 30 23:59:59 -0400 2011
Sales
CO-BRANDED ITEMS
sundance
staff round!
GREEN-LIT
VERSEUR
EMBER
FENDER
GRIP GRATER
Q & A
