Quinoa Market

Development in China

By:David Wu

Shanxi Jiaqi Agri-Tech Co.,Ltd.

www.jqlm.com

quinoaking@163.com

Qinghai

Yunnan

Ningxia Shanxi

Hebei

Jilin

Quinoa Distribution in China

Jiaqi Quinoa Farm in Shanxi

Jiaqi Quinoa Farm in Qinghai

Breeding

Jiaqi No.1（QingHai Quinoa 1）

It is the first variety selected and provend by

Qinghai Seeds Station.It has been sown in Shanxi

and Qinghai for several years.It covers the biggest

area in China.

Jiaqi Diamond line1

Promotion

Planting and

field management

Quinoa Sowing in Qinghai

Hoeing

&

Thinning

Pests and

Disasters

Epicauta ruficeps

Bothynoderes punctiventris Germar

Maladera orientalis

Sprouting

After Rain

Hail damage

Harvest

Processing

Quinoa Processing Line

We developed the first quinoa processing line in

China and it has been passed by China Food

&Medicine Supervise Bureau. Quinoa seeds can

be treated automatically include michanicle

saponin removing and wahsing,the dewater,and

drying system.

Jiaqi Products

Quinoa noodle

Quinoa liquor

Quinoa cookie

Brands

and

Marketing

Quinoa Food

CONCLUSIONS:

• Quinoa has been listed for China by China Grain Bureau since 2015

• It was tried in more than 10 provinces and more and more companies are getting involved into

quinoa business

• It is grown as a rainfed crop mainly in mountain environment and alternatives for its inclusion into

rotations are being considered

• Thanks to promotion many people in China know about quinoa’s nutritive value and taste. It

consumption is spreading in most important cities and consumption is growing.

• Value added food based on quinoa is appearing in the market

Main Conclusions and Challenges

CHALLENGES:

• Shortage of genetic resources for genetic improvement

• Pre-harvest sprouting is severe in some low altitude regions

• Weed control relies on hand work increasing production costs

• Public institutions are just getting involved in quinoa research. Areas like pest control are

demanding urgent support

• Slow market growth is the current bottleneck to expand quinoa growing area in China

WE LOVE QUINOA… BUT THERE IS STILL A LONG JOURNEY AHEAD

Main Conclusions and Challenges

THANKS！