QuillerConsultants - NHS Confederation/media/Confederation...09/09/2015 1 High profile change Sarah...
Transcript of QuillerConsultants - NHS Confederation/media/Confederation...09/09/2015 1 High profile change Sarah...
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09/09/2015
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Highprofilechange
SarahJones8September2015
Quiller Consultants
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1 Small,boutiqueagencyofseniorpeople2 Adviceonreputation,change,crisis
communications,policy,riskmanagement3 Runbespokeprojects4 Clientsrangefromhealthcaretoenergyfrom
financialservicestoproperty5 BritishLand,Co‐op,BBCTrustandtheBarbican
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Changeisinevitable
Pagetitle
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It’snoteasy
shaping the healthdebate
Why we need fewer hospital beds
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Butitispossible
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‘IwouldratherdiethangotoBasildonHospitalafterdad’scare’April24,2013
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‘BasildonHospitalisnowoneofthebest’15th August2015
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Alotofitisplanningandtactical
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Picture of grid
JULY 2012
Mon 2 Tue 3 Wed4 Thu 5 Fri 6 Sat 7 Sun 8
MAIN Olympic medals handedover – Tower of London (MFSO present)
Channel 4 DispatchesLondon 2012 economics
BOA: Athletics teamselected
BOA: Gymnastics teamselected (tbc)
UK Sport: Final Mission 2012 update briefing
0930 (MFSO activity)
Windsor PrinRoy: Visit to Loughborough
VIP 1 visit to TeamGB inLoughborough (visit and speech)
ODA/DCMSSoS:Publication of Armitt report (tbc)
Seventh anniversaryof Olympic bid win
Seventh anniversary 7/7bombings
BOA: Football kitting outat Team GB camp, Loughborough
Torch Day 45 – Coventry toDunchurch to Northampton (East Midlands) to Leicester
Day 46 – Leicester toStamford to Peterborough (East England) inc BBC Torch Live, Peterborough; Radio 2 Jeremy Vine from Melton Mowbray)
Olympic Torch visits Team GB training camp in Loughborough
Day 47 – Peterboroughto Market Deeping (East Midlands) to Long Sutton to King’s Lynn (East of England) to Norwich
GOC: pn EEcontribution to London 2012 JH quote (0001)
Day 48 – Norwich toIpswich
Day 49 – Ipswich toChelmsford
GOC: pn on Torch/Games benefits to East (tbc)
Day 50 – Chelmsford toCambridge (inc Blue Peter roadshow in Saffron Walden)
Torch visits Lee Valley White Water Centre (tbc)
BIS: Prisk to Bishop’s Stortford (11:00)
Day 51 – Cambridge toLuton
GOC: pn SE contribution to London 2012 MFSO quote (0001) (tbc)
Readiness Park security sweep (to7th)
TfL: Get Ahead of Games phase 3 launch (pn; activity at key stations w Iwan Thomas)
Westfield Stratford City ticket office opens (tbc)
LOCOG: Internal A&D hub fully operational
Scottish Sec readiness visit to Hampden Park
LOCOG: Full closure oftowpath to West of OlympicPark
MoL/GLA/Dft SoS roundtable: London businesses are Games ready
Lee Valley Centre media day
National Security Conference begins (to 5th) – Chris Allison speech on govt & security update (media invited)
MOD: announce deployment timetable for GBAD (WMS &pn)
International securityvisit to Olympic Park (tbc LOCOG)
LOCOG/TFL: Active travel launch (pn; web info) tbc
GOC DCMS SoS £19mcrowd management pn (0001)
VIP5 security speech toNat Sec Conference (no Olympic content)
LOCOG/MPS: specialist park search inc MPC (Chris Allison int; photos)
LOCOG: Majority ofGreenwich Park closes for works
ORN: Reversal of traffic flow in Kingsway Tunnel (Aldwych) begins
Spectator programmes onsale from official outlets
Keeptalking
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Keepthedrumbeatgoing
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Languagematters
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Avacuumwillalwaysbefilled
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Simplicityisabsolutelykey
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StrategicCommunications
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• Greathistory/castles/monarchy
• Clever– ‘MadeinBritain’wasstillamarkofquality
• Notwarm,butnotcoldeither.Maybeabitstiff,butinanhonestway.
• Badweather
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• Bungledlargeprojects
• Patriotismwasforthefarright
• LovedtheQueen
• Badweather
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Showdon’ttell
StrategicCommunications
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Lorem ipsumdolor sitamet,consectetur adipisicing elit
Pagetitle
Subtitletwo• Lorem ipsum dolor sitamet,consecteturadipisicing elit,sed doeiusmod temporincididunt ut labore etdolore
• Ut enim adminimveniam,quis nostrudexercitationullamco laboris
• Duis aute irure dolor inreprehenderit• Excepteur sint occaecat cupidatat nonproident,sunt inculpaquiofficia
SubtitleoneLorem ipsum dolor sitamet,consecteturadipisicing elit,sed doeiusmod temporincididunt ut labore etdolore magnaaliqua.Utenim adminimveniam,quis nostrudexercitationullamco laboris nisiut aliquip exeacommodo consequat.Duis aute irure dolor inreprehenderit involuptate velit esse cillum.
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Findwaystosaythesamething…………lotsoftimes
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EveryoneknowsthereisnomoneyintheNHSEveryoneknowspeoplearelivinglongeranddrugscostmoneywhichisputtingahugestrainonresourcesEveryoneknowshospitalsarestrugglingEveryoneknowsthattheNHShastochange– thatagencynursescostsomuchmorethanstaffnurses,thatwewastemillionswhenpeopledon’tturnuptoappointmentsbutthatisoftenourfaultforsendingpeoplemilesawayorcommunicatingwiththembadly,thatoursystemsareover‐bureaucratic,thatsometimestheNHSworksdespiteitsstructures.Thetrickisfindingasmanywaysaspossibletosaythesamething.
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Definesuccessonyourterms
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Butthebestlaidplans…………….
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We’reprettyamazing
• HM Government
2011OLYMPICS
Private Eye2006
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