APRIL MAY JUNE JULY2012

DISTRIBUTION

newsletter************

SPONSORING

RETAIL FOCUS

VIDEO

EVENTS

TEAM

MEDIA

TRADE MARKETING

BUSINESS TRIP

CONTENT

VIDEO QUIKSILVER AWAKENS THE SPIRIT OF SURFING…FOLLOW YOUR PASSION AND JOIN THE RIDE

http://www.youtube.com/watch?v=ubZpsA0qoXo

EVENTS

NeilPrydeBALTIC CUP

Tallin ESTONIA

From 2nd to 7th July 201214 different countries :

Belarus, Spain, Great Britain, Hungary, Israel, Italy, Netherlands, Poland, Russia, Sweden, Turkey, Ukraine,

Estonia, the United States.

In total 40 men and 21 girls participated 3 races per day from Monday to Saturday,

separate races for boys and girls.

Windsurfing competitions were exciting - all of the 3 bestmembers of the young RS: X sailing class were here:

current series leader Pawel Tarnowski (POL), Stuart Hards (GBR) and Joe Bennett (GBR)

Additional information: http://event.extreme.ee

Ranking : 1st PAWEL TARNOWSKI (POL) 2nd KIERAN MARTIN (hBR) 3rd MATTIA CAMBONI (ITA)

EVENTS

KOTG Morocco

Rabat

The first edition of KOTG took place in Rabat. 40 children participated.

From 11 a.m to 5 p.mThe winner and first qualified Teenager is Abdehamin DRIBKI from

Dahomey Surf School.

EVENTS

KOTG Morocco

Casablanca

The second edition of KOTG took place in Casablanca 40 children participated.

The winner and second qualified Teenager is : Jules Roland from Dar Bouazaa Surfschool.

EVENTS KOTG

French Indies The 4 best Martinique, St Martin/St Barth & Guadeloupe’s riders

offered a real show to the public there. The next generation is taking over in the French West Indies!

After more than 3hrs of competition, it’s finally Tim Bisso (GPE) & Elliot Ivarra (St Barth) who qualified and who gets

the KOTG FWI 2012 title.

This year again, a real positive impact with more than 85 kids registered on this 2012 edition (Martinique / St Martin / St Barth / Guadeloupe)

A consequent media feedback on the whole region : TV / Radio / Press / Magasines / Web TV / Web Site / Video clips / Photos / Social

networks / reports

�http://www.youtube.com/watch?v=8lJhDnBxJ2k

EVENTS

KOTG French Indies

EVENTS GHETTO

GamesLatvia

Ghetto games event was a really great opportunity to promote our brand- Quiksilver among skaters and all other people who like extreem sport activities!.

Quiksilver rider’s Madars Apse got 3rd place and Ross McGouran achieved 1st place during Ghetto Games Pro skateboarder competition. In the Skateboarding

competition there where 67 riders from 8 different countries. The festival hosted around 15000 visitors

http://www.youtube.com/watch?v=y-jizRNvZG0

EVENTS Quiksilver Snow Camp

IN NORWAYFor the 8th time in the history, Norway hosted the Quiksilver Snow Camps.

More than 3000 kids has been attending this over the years.Once again it was a blast on the Glacier Juvass,

on Galdhøpiggen Norways highest mountain.

It was a killer park this year consisting of4 different lines for all level of snowboarding and skiing.

3 different jump lines and 1 rail jam with over 18 elements.Summer slush and summer sun, the kids where stoked.

Says Tord Olsen Norways Quiksilver Brand Manager,we are happy to be a part of this and the marketing message

we are sending out to the snow happy youths of Norway.No matter if you are X-game candidate

or just an amatour youre garenteed fun here, says Olsen.

Tom Wallisch several X-Games winnersaid this is one of the best summer parks he ever been riding in,

and that says it all.

40 children participated.

The winner and second qualified Teenager is : Jules Roland from Dar Bouazaa Surfschool.

EVENTS

UPCOMING EVENTQuiksilver Pro France

EVENTS

STAND UP Paddle

Photoshoot in New Caledoniawith MORNIN

BEIRUT SOUKSFashion Show Lebanon

For the 3rd consecutive year ,and following its success Lebanon

participated in Beirut souks Fashion show on the 22nd of June.

The event took place in Foche street, a luxurious area in Downtown Beirut.

Vip customers were invited and Future TV were present to cover this event , it

will be showed in their fashion pro-grams show “Alam al Sabah” as well as

local magazines.

GIRLS ONLYRoxy Camp - Ukraine

Ski and snowboard water jump camp. 15 girls. Team riders Mimmi Sandström and Michaela

Usti as instructors. 1 article on freeride.se, 1 on freeride.se and a upcoming 2 page story in

Transition Magazine.

TEAMBEST WINDSURFER

And his School

The best Latvian windsurfer. Who is like an icon to his apprentice,

and is participating in races all around the world.

He started his own windsurfing school, where we are supporting 3 young

talents from it.

JANIS PREIS

SWEDISH

Zebastian LandmarkSNOWBOARDER

Quiksilver is upgrading and what looks at a first glimpse like a bad gangstar flick is the

sponsor deal to welcome Zebastian Landmark to their Swedish national team. The 20-year old

regular rider rode a couple of FIS events in the past and also joined this year’s BEOs. Zebastian

comes from Leksand and rides for Libtech, 32 and Union bindings and even starred in a teen movie

back in 2003. Teen flicks aren’t really his thing, so he decided to film this season with the Random

Bastards for their Tentacle movie!

Teaser of Random Bastard movie:http://vimeo.com/43832273

http://vimeo.com/41941927#at=0

Dmytri Massalov

Five time champion of Ukraine in the cable version 2007, 2008, 2009, 2010, 2011

WAKEBOARDER

Ukraine

TEAM

Yaroslava Lyapina

Four time champion of Ukraine in the boat version 2008, 2009, 2010, 2011

Another achievements:- Photo session for TV Fashion Program- Assistance in Z-irls Roxy Camp Organizations

WAKEBOARDER

Ukraine

Windsurfers UkraineMaxim Oberemko

Olga Maslivets

Olga Maslivets

TEAM

Greece Effie-Carine Vrakas

‘My name is Effie-Carine Vrakas.I'm 20 years old and half greek half french.

I'm studying marketing in the university of Athens.I'm working for an event planning company,

and as a model for famous designers. I'm very fond of surfing and also do athletics and snowboard.’

http://www.youtube.com/watch?v=52NE0TE6LL8

MEDIAMEDIA ONLINE

Movie

Both teasers were published on all Scandinavian action sport websites

as well as Method Mag and Transworld

RANDOM BASTARDSweden

MEDIA OFFLINE

MEDIAMEDIA OFFLINE

MEDIA OFFLINE

MEDIAMEDIA OFFLINE

BEST PUBLICITY Full page back cover interview of Roxy rider Effie Varkas (Greece)

in the newspaper “Proto Thema”(Sunday issue 14.4.2012, circulation 200.000)

CELEBRITY NEWS SEEDINGSGREECE

MEDIA

GREECE

Famous MC Artemis (product placement @ his new video)

Famous MC Artemis (total Quiksilver outfit @ the interview he gave to MTV)

Duration: 37 minutesCELEBRITY NEWS SEEDINGS

Famous MC Artemis (product placement @ his new video)

Famous MC Artemis (total Quiksilver outfit @ the interview he gave to MTV)

Duration: 37 minutesCELEBRITY NEWS SEEDINGS

MEDIAENDORSEMENT

Effie Varkas with her mum.

TRADE MARKETING

Storefront at the most famous department store in Stockholm,

and a in-house event combined with offers with Roxy atJunkyard, which the biggest core store in Sweden

Storefront at the most famous department store in Stockholm,

and a in-house event combined with offers with Roxy atJunkyard, which the biggest core store in Sweden

IN HOUSE

Sweden

EVENT

TRADE MARKETINGSALES OPERATIONS

SALES OPERATIONS

St Martin, Hungary, Jordan, Greece, Iceland, Croatia, Estonia

participate to the Back to school OPERATION 2012

BACK TO SCHOOL Operation

TRADE MARKETING

BILLBOARD

Morrocco

Lebanon

Contest from august 5th to september 5thTo promote our New collection

The country with the best shop window wins a free QUIKSILVER PRO FRANCE trip

for 2 people.

TRADE MARKETING

New Co Windows Contest

Contest from august 5th to september 5thTo promote our New collection

The country with the best shop window wins a free QUIKSILVER PRO FRANCE trip

for 2 people.

UP COMMING :

Visuals to highlight

COPENHAGEN FASHION FAIR

VISION fashion fair was in August 2012 in the ‘old’, authentic Terminal-2 trade show venue Lokomotivværkstedet.��

VISION is a biannual trade show based on an extended fusion of CPH Vision & Terminal-2 Fashion Fairs. By integrating both trade show universes in one united platform, exhibitors are given a wider playground and the visitors a stronger impression - as well as one less

location to visit, during the hectic show days.�

Being the most innovative fashion trade fair in Scandinavia, VISION offers exhibitors and buyers a remarkable space in an authentic locomotive venue. With more than 400 brands

showcasing in the 20,000 square meters in the extended version ofLokomotivværkstedet, VISION provides the framework and leaves it to the exhibitors, to

create the (almost) limitless content.�

VISION is a melting pot for buyers and the best contemporary brands of today and tomor-row. Showcasing a wide range of brands from the design-driven and established in SHINE,

young and high street in SEEK, emerging talent in DAWN to exclusive urban in THE BOILER, denim innovative in FREE and artistic edgy in PRIVATE.

Thursday 9 August 2012

SPONSORING

CYPRUS SURFSCHOOL

POYO SURFSCHOOL

GUADELOUPE

SPONSORING

GUADELOUPE

STUDENT TROPHYNEW CALEDONIA

RETAIL FOCUS

Our new boardriders in Tel Aviv

ISRAEL SHOP

RETAIL FOCUS

BOARDRIDERS 162CAMPUS

The New Boardriders 162 Campus has just opened their doors few weeks ago. It's one of the most beautyfull baordrider that we have the chance to have in europe.What says Frédéric T. surfer from Lafitenia…

Today is perfect, the conditions are great and I’m on my way to surf Lafitenia in St Jean de Luz…Apparently the tide will be too high and it’ll be better in an hour. So we are cruising around the area and take a quick turn off. There in front of me is the new Quiksilver, Roxy, DC and Moskova store. Oh yeah they made it big. We have plenty of time to check out the shop, besides I’m out of wax! Between the sea and the mountains, the store stands before me representing all the brands, like a University campus, where all nationalities gather and everyone looks good. I want to live here !!On entering the store, I discover a huge space of 750 m2, predominantly black, split by an impressive gold staircase, which accesses the large mezzanine level, and is enclosed by iron railings in the same tone.The range of boards is insane; no less than 200 boards are available. A ceiling conveyor belt displays the selection of extra special boards... they all belonged to pro team surfers and are available for sale! This conveyer belt is connected to a digital terminal embedded in an old surveyors table that allows you to virtually see theboards more closely. You can see to whom they belonged, know their history and their characteristics. I spotted one, I just type its number 9... it’s a board shaped for Jeremy Flores... wow, nothing better than that!After half an hour, I still haven’t budged! I have read about them all… Kelly Slater, Mick fanning, Craig Anderson, Tiago Pires… dreaming having read all the stories linked to these boards… eventually I make my choice; it will be number 47, Kelly Slater’s board. I won’t get a 12th title but I know that with this board I can’t help butsurf better!All around me are a huge range of technical products but also an incredible array of clothes by Quiksilver and Quiksilver Woman, Roxy, DC Shoes and Moskova… it’s clear that I need a new look! I start with boardshorts, because I did originally come for a surf! Quiksilver have thought of everything. You can choose from the collectionor create your own thanks to a customisation terminal that allows you to build your boardshorts from A to Z accor-ding to what you like and want. The shorts are then made by hand by the in-house designers who are on the same floor of the shop.The further I explore the shop, the more I realize this is like nothing I have seen before… a lounge area with comfor-table armchairs and free to use computers, a library and, above all, a Basque bar open all day, with local delicacy hams hanging from the ceiling, local products and a wonderful wine menu… I can already see myself: aplate of Spanish ham, a great glass of Rioja, sitting on the terrace with my mates after a fun surfing session! In addition, on Fridays there are also free live concerts!One thing is certain, where the shop most differs from others is through its focus on creativity. Fred, Quiksilver’s Creative Director, explains to me that art exhibitions will be organized every month, that everyone can participate in fashion design or customize a surfboard in the presence of Quiksilver designers… I am not very talented inthat department but for those who have an artistic soul, this is an amazing opportunity. For them, this is more than just a shop; this is a veritable laboratory, testing and previewing their innovations in design, marketing and merchan-dising… when I see the brand’s stylists, I think I would rather be a guinea pig!Boardshorts, a board, a block of wax, a café and the number of the cute sale’s assistant later, I finally decide to leave the store… direction Lafitenia… having decided to bring my mates to this amazing discovery.

While waiting to see it for yourself, please visit : facebook.com/boardriders162campus

RETAIL FOCUS

QUIKSILVER WOMEN'S FLAGSHIPMALIBU

Quiksilver Women’s opens its first flagship store in the Malibu Lumber Yard.Located steps away from Malibu’s legendary Surfrider Beach the 1,400 square foot retail space

offers a privileged peek into the brand’s coastal heritage.

Showcasing an assortment of Quiksilver Women’s clothing and a hand-selected variety of carefully considered product from outside vendors and craftsmen, the Quiksilver energy and vibe is captured through coastal curations.“The Quiksilver Women’s line is designed for young females with a coastal mindset and an independent spirit. The

collection is built on an understated aesthetic with a primary focus on quality fabrics, fits and finishes which truly comes to life and shines within the flagship space,” notes the line’s Head Designer, John Moore.

Serving as the women’s brand flagship, Quiksilver Women’s looks to enhance the typical surf shop experience enlisting Pilgrim Surf + Supply founder, Chris Gentile, to help design the space. To bring Quiksilver Women’s aesthe-tic to life, Gentile, alongside Moore, utilized their relationships in the art, surf, and design worlds; custom-building and

hand-picking unique décor elements, making for a truly engaging shopping experience.“Working with the Quiksilver family was an inspiring experience. Immersing into the culture and leveraging my

personal passion for surf and coastal spirit was a natural extension of inherent interests.Bringing them to life has been an energizing experience whether hunting the Rose Bowl for vintage finds or meeting

with artisans to hand-create one-of-a-kind statement pieces,people will walk into the Malibu flagship and be inspired,” describes Gentile.

BUSINESS TRIP

Quiksilver Women’s opens its first flagship store in the Malibu Lumber Yard.Located steps away from Malibu’s legendary Surfrider Beach the 1,400 square foot retail space

offers a privileged peek into the brand’s coastal heritage.

Showcasing an assortment of Quiksilver Women’s clothing and a hand-selected variety of carefully considered product from outside vendors and craftsmen, the Quiksilver energy and vibe is captured through coastal curations.“The Quiksilver Women’s line is designed for young females with a coastal mindset and an independent spirit. The

collection is built on an understated aesthetic with a primary focus on quality fabrics, fits and finishes which truly comes to life and shines within the flagship space,” notes the line’s Head Designer, John Moore.

Serving as the women’s brand flagship, Quiksilver Women’s looks to enhance the typical surf shop experience enlisting Pilgrim Surf + Supply founder, Chris Gentile, to help design the space. To bring Quiksilver Women’s aesthe-tic to life, Gentile, alongside Moore, utilized their relationships in the art, surf, and design worlds; custom-building and

hand-picking unique décor elements, making for a truly engaging shopping experience.“Working with the Quiksilver family was an inspiring experience. Immersing into the culture and leveraging my

personal passion for surf and coastal spirit was a natural extension of inherent interests.Bringing them to life has been an energizing experience whether hunting the Rose Bowl for vintage finds or meeting

with artisans to hand-create one-of-a-kind statement pieces,people will walk into the Malibu flagship and be inspired,” describes Gentile.

MAROCCO

Storefront Anual sales, Strategic & marketing meetingfrom the 23th until the 27th of april.

BUSINESS TRIP

ORDER WEEK

Storefront From the 4th untill the 8th of june.Sales conference in Saint Jean de Luz for Africa, East & North of

Europe & Middle East.

LAST MINUTE NEWSELLIOT IVARRA IS THE NEW EUROPEAN KING OF THE GROMS

French surfer Elliot Ivarra today won the European final of the Quiksilver King of the Groms in 3 feet fun waves at Ericeira, Portugal. Elliot Ivarra, 16, was born in Saint Martin, but lives in Saint Barthelemy Island.The young french surfer had won his ticket for the Quiskslver King Of the Groms Euro Final thanks to his first place in trials yesterday. This place allowed him tocompete in the main event. In Ericeira, the Frenchman ruled this final heat ofcompetition with several backside tricks scoring to fun waves 5.83 pts then a last one 7.43 pts for a final score of 13.50 pts. His domination upon Europe’s best 16 and under surfers was unquestionable even if the young French kid Nommé Mignot batt-led hard for the crown until the very last seconds of the heat. As he was leading the final, Nommé, from Surfing French Team, let Elliot the victory. None the less, both of them will fly to France to take part to the Quiksilver King of the Groms International final to be held during the Quiksilver Pro France - an ASP World Tour event- (From September 27th to October 8th) gathering the world’s best surfers on the Landes coast. An extraordinary experience for these two groms.

http://quiksilverlive.com/kotg/2012/

The New Boardriders 162 Campus has just opened their doors few weeks ago. It's one of the most beautyfull baordrider that we have the chance to have in europe.What says Frédéric T. surfer from Lafitenia…

Today is perfect, the conditions are great and I’m on my way to surf Lafitenia in St Jean de Luz…Apparently the tide will be too high and it’ll be better in an hour. So we are cruising around the area and take a quick turn off. There in front of me is the new Quiksilver, Roxy, DC and Moskova store. Oh yeah they made it big. We have plenty of time to check out the shop, besides I’m out of wax! Between the sea and the mountains, the store stands before me representing all the brands, like a University campus, where all nationalities gather and everyone looks good. I want to live here !!On entering the store, I discover a huge space of 750 m2, predominantly black, split by an impressive gold staircase, which accesses the large mezzanine level, and is enclosed by iron railings in the same tone.The range of boards is insane; no less than 200 boards are available. A ceiling conveyor belt displays the selection of extra special boards... they all belonged to pro team surfers and are available for sale! This conveyer belt is connected to a digital terminal embedded in an old surveyors table that allows you to virtually see theboards more closely. You can see to whom they belonged, know their history and their characteristics. I spotted one, I just type its number 9... it’s a board shaped for Jeremy Flores... wow, nothing better than that!After half an hour, I still haven’t budged! I have read about them all… Kelly Slater, Mick fanning, Craig Anderson, Tiago Pires… dreaming having read all the stories linked to these boards… eventually I make my choice; it will be number 47, Kelly Slater’s board. I won’t get a 12th title but I know that with this board I can’t help butsurf better!All around me are a huge range of technical products but also an incredible array of clothes by Quiksilver and Quiksilver Woman, Roxy, DC Shoes and Moskova… it’s clear that I need a new look! I start with boardshorts, because I did originally come for a surf! Quiksilver have thought of everything. You can choose from the collectionor create your own thanks to a customisation terminal that allows you to build your boardshorts from A to Z accor-ding to what you like and want. The shorts are then made by hand by the in-house designers who are on the same floor of the shop.The further I explore the shop, the more I realize this is like nothing I have seen before… a lounge area with comfor-table armchairs and free to use computers, a library and, above all, a Basque bar open all day, with local delicacy hams hanging from the ceiling, local products and a wonderful wine menu… I can already see myself: aplate of Spanish ham, a great glass of Rioja, sitting on the terrace with my mates after a fun surfing session! In addition, on Fridays there are also free live concerts!One thing is certain, where the shop most differs from others is through its focus on creativity. Fred, Quiksilver’s Creative Director, explains to me that art exhibitions will be organized every month, that everyone can participate in fashion design or customize a surfboard in the presence of Quiksilver designers… I am not very talented inthat department but for those who have an artistic soul, this is an amazing opportunity. For them, this is more than just a shop; this is a veritable laboratory, testing and previewing their innovations in design, marketing and merchan-dising… when I see the brand’s stylists, I think I would rather be a guinea pig!Boardshorts, a board, a block of wax, a café and the number of the cute sale’s assistant later, I finally decide to leave the store… direction Lafitenia… having decided to bring my mates to this amazing discovery.

While waiting to see it for yourself, please visit : facebook.com/boardriders162campus