QMAIL64

QMAILPC6425

QMAIL855

QMAILQUAD

QMAILPC5585

UPIC: QUIKEYASI 80210

www.quikey.com

Dimensional Direct mail

I ncrease your direct mail response rate by 75% and qualify for the lowest possible postage that a dimensional

mailer can merit under U.S. Postal regulations. Use Quikey and make this happen!

FLAT PACKAGE MARKETINGA blended marketing approach wrapping Quikey Physical AdvertisingSM products and 4-Color Process printed direct mailers into uniquely architected dimensional pieces instrumental in raising sales or penetrating a market with a new branding or awareness message, supporting the lowest possible U.S. Post Office costs.

EFFECTIVENESS OF FLAT PACKAGE MARKETING Combining Physical AdvertisingSM and direct mail campaigns will strengthen recognition, drive loyalty and increase sales. By incorporating tangible Physical AdvertisingSM products into direct mail campaigns, you effectively force permanent recognition and increase the predisposition of a consumer to buy. Studies reported by PPAI show response rates are 75% higher for a packaged mailer of sales literature that includes a promotional item as opposed to a packaged mailer of sales literature alone. Having constructed a flat package marketing product portfolio that abides by U.S. Postal Service regulations, our uniquely architected dimensional pieces can complete customized marketing campaigns, resulting in increased response.

OPTIMIZED POSTAGE COSTSApproved by the U.S. Postal Service for size, flexibility and weight, a selection of flat package marketing products offer the lowest possible cost for dimensional mailers. Actual postage varies with the density of the mailing list; however, mailing lists can be pre-sorted, CASS Certified, and loaded in trays ensuring lowest postage. Knowing the powerful impact this blended marketing approach has on consumers, Quikey Manufacturing Co., Inc. has completed research and development to provide tools to make the implementation of this concept as simple and cost-effective as possible. Six innovative and influential combinations of Physical AdvertisingSM products and direct mailers intended to be instrumental in uncovering new sales and impact brand recognition and loyalty.

QUIKEY PRODUCTS ARE AN EXCELLENT FITWith an endless number of alternatives in the promotional products industry, the products manufactured by Quikey Manufacturing Co., Inc. are excellent candidates for this marketing approach. Based on their individual characteristics, other

Increase Your Direct Mail

Response Rate by75%

products can be very limited. Our vinyl and magnet products capture a large section of the promotional products market individually and, after in-depth research, discovered to fit perfectly within the U.S. Postal guidelines. Unveiling this flat package marketing approach is Quikey’s natural progression into marketing with physical advertising. With affordable products highly effective in repeated reinforcement of impact messages and brand awareness, the USPS-approved combined product and print selection from Quikey is unchallenged.

HOW TO ORDER A FLAT PACKAGE PROJECT Select a Quikey Physical AdvertisingSM product. To construct a tailored campaign, custom shapes are available for

the magnets and key tags. A unique selection of vibrant colors is available for all Sof-Touch free™ products and 4-Color Process printing for magnets.

•Magnets •Sof-Touch free™ Key Tags •BusinessCardIDTags(Item#5100) •sirHoldzalot®desktopholders(Item#5201) •ArmBandit™wristbands(Item#5500) •NEWPOLYspectrum™LineProducts

Select one of five 4-Color Process printed mailer products suited to the Quikey product chosen. See the MAILER ACCEPTS reference on the back of this card for listed products that apply.

•Item#QMAILPC6425 MagnetPostcardsize,6”x4.25”withLaminatedSmall20-MilMagnet•Item#QMAIL64 SmallFoldedMailer,size6”x4”whenfolded•Item#QMAIL855 LargeFoldedMailer,size8.5”x5.5”whenfolded•Item#QMAILQUAD Multi-FoldMailer,size7.5”x4.25”whenfolded•Item#QMAILPC5585 MagnetPostcard,size5.5”x8.5”withLaminated20-MilMagnet

THREE ELEMENTS TO PRICING (pricingshownonbacksideofcard)

1. QUIKEY Physical AdvertisingSM PRODUCT COST PricingiscoveredinQuikeyprintcatalog,forindividualproduct(s)chosen.Seeproductpagepricingandminimums.

2. MAILER PRINTING & ASSEMBLY COST Pricing for each mailer includes the following services, and is based on mailer quantity and size selected.

•Pre-productionproofofthemailpiece(forclientapproval)•Printedwithclient’sdesign(suppliedtoQuikeyelectronically)•Variableprintingofthenameandaddressinformationandpostalcodes•AssemblywithselectedQuikeyproduct •SealedtoU.S.PostalServicespecifications•PresortedtoU.S.PostalServicespecifications •CASS/NCOAcertified•Loadedintrays •DeliverytothePostOffice

3. POSTAGE COST Actual postage varies with the density of the mailing list provided. Estimated maximum postage will be collected with

the order and any overpayment to the order will be applied to final invoice.

ADDITIONAL SERVICES •ArtworkDesignforPrintedMailer–$60(X)perhour •MailingListClean-Up–$60(X)perhour •MailingListsAcquisition–QuotedatDiscountedRate •VariableDataManipulation–$60(X)perhour

OTHER REQUIRED INFORMATION1. Electronicartworkforthemailer–designedusingaQuikeytemplate

2. Electronicmailinglist–properlyformattedinExcelwithalldatainseparatecolumns

If needed, both of these components can be provided by Quikey, with consultation from distributor, for additional charges.

1

2

Production TimeBecauseFPMprojectsinvolvemultiple production and assembly processes, the production time will run approximately 7 working days after client approval.

NOTE:Otherproductscanbeused,suchasQuikoin®coinholdersand Card Keepers™, but may not qualify for the lowest postage cost available because of the characteristics of the item. But, given the appropriateness of a promotional item and its expected impact on the campaign, incurring the additional postage may be worth considering.

3. POSTAGE COST Standard Mail price range varies according to density of mailing list

Letter-MachinableLetter-Machinable Letter-Non MachinableLetter-Non MachinableLetter-Machinable

“Letter” : .250 Max Thickness; 3.3 oz. Max Weight; 1:1.3-2.5 Proportion • Postal rates effective as of May 11, 2009

Letter-Non Machinable

.233¢.270¢

.233¢.270¢

.233¢.270¢

.330¢

.578¢

.330¢

.578¢

.330¢

.578¢

QMAILQUAD (5G)

250 $1.97500 $1.691000 $1.572500 $1.495000 $1.47

DIMENSIONS7.5 x 4.25” Assembled

MAILER ACCEPTSsirHoldzalot® &

ID/Bag Tag

QMAIL64

QMAIL64 (5G)

250 $1.14500 $0.821000 $0.652500 $0.565000 $0.53

DIMENSIONS6” x 4” AssembledMAILER ACCEPTS

Key Tag & Small Magnets

QMAILPC6425

QMAILPC6425 (5G)

250 $0.86500 $0.571000 $0.442500 $0.385000 $0.36

DIMENSIONS6 x 4.25”

MAILER ACCEPTSSmall 20-Mil Magnets

QMAIL855 (5G)

250 $1.45500 $1.131000 $0.972500 $0.885000 $0.85

DIMENSIONS8 x 5.5” AssembledMAILER ACCEPTSID/Bag Tag & Magnets

Arm Bandit™& sirHoldzalot®

QMAILPC5585 (5G)

250 $1.06500 $0.761000 $0.672500 $0.605000 $0.58

DIMENSIONS8.5 x 5.5”

MAILER ACCEPTS20-Mil Magnets

2. MAILER PRINTING & ASSEMBLY COSTS

1. QUIKEY Physical AdvertisingSM PRODUCT COST

QMAIL855 QMAILPC5585QMAILQUAD

THREE ELEMENTS TO PRICING