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Ghana Ocean Racing TeamIMOCA Open Class 60 Racing Team 1 Year Sponsorship Proposal

Training & World Tour Phase I

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About Us

■ Incorporated in Ghana, we are the 1st Ghanaian Open Class 60 Sailing Team with a goal to become the 1st sub-Saharan African team to compete at the International Monohaull Open Classes Association (IMOCA) level

■Gain unprecedented global exposure across both the emerging and growth markets as well as top tier global markets by sponsoring the 1st Ghanaian Open Class 60 sailing team

– Ghana National Sports Authority issued approval in April 2012

– Significant brand impact globally is achieved through the breakthrough value of becoming the inaugural sponsor of a new national team

– Skipper is a long time happy British Airways Gold customer.

■ Exposure goes beyond leveraging training and completing the double handed global course, but starts immediately from acquisition, training, and team development process.

■ Sponsorship opportunities available to help BA build its market leading brand in Africa

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Mission

■Simply stated, our mission is build the 1st Ghanaian International Open Ocean Sailing Team that will develop African skippers and the sport across sub-saharan Africa as well as deepen penetration across minority demographics world wide.

■ Currently no Sub-Saharan African Sailing Teams playing at the International level

■ Become the 1st Sub-Saharan African (Ghanaian) team to qualify complete double handed round-the-world course similar to Vendee Globe and Barcelona World Race.

■Acquire boat, complete training, and complete a round-the-world course along a route similar to the major IMOCA competitions with 7 stopovers.

■Extend domestic and global brand with a unique approachable non-elitist image that will attract name recognition across the emerging and developed markets

■Promote diversity in the industry and sport, a charitable consistent with your corporate mission, and expand your global audience

■Qualify for IMOCA level competition such as Barcelona World Race or Vendee Globe

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Why Sponsor

■Quality Brand association with 1st ever African National Team

■The “Green” Aspect and vehicle to promote a cause key to your mission

■Sports & Sportsmanship

■An Extreme Sport

■Coveted Demographic

■Sales and promotion

■Global Media exposure

■5x Return on Investment

Vendee Globe Case Study

Vendee Globe Media Reach & Advert Value• 466 hours of TV broadcasts, 42M euros• 300 hours of radio, 25M euros• 105 hospitality operators and pantoons• 1,680,000 visitors to the race village• 49 million website visitors• 3332,000 virtual players

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MarketingEffort

■Pre-Training and Training ■En Route & Stopovers ■Post Race Value

• Multi-media website• Daily videos and social media

marketing• Corporate hospitality • Press releases on progress• Coordination with event agency

to start collaboration with IMOCA

• Engage event sponsorship agency for activation solutions

• Daily video shorts and social media marketing

• Video and teleconferences via satellite

• Blogging on social media sites• Website real time tracking and

commentary similar to volvooceanrace.com

• Press and media events at stopovers

• Corporate hospitality events at stopovers

• Press release and media• Completion of film for

distribution for further brand awareness

• Corporate hospitality• Event agency roadshow

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SponsorshipROI

■Announcement & Training ■Race Course & Participation ■Post Race Value

• The buzz - Leverage sponsorship announcement

• Film and track training progress• Media stories throughout

training and prep process• Expanded and more diverse

media market to emerging markets

• Corporate hospitality during training period

• Leading event agency with experience in maximizing ROI for sponsors

• The buzz – leverage historic (1st black team) attempt round the world race course

• Leverage race media to gain advertising and marketing ROI

• Event agency coordination during round the world race

• Extensive media events and corporate hospitality at stopovers

• Corporate hospitality• Speaking circuit• Non-race tours & media• IMOCA qualifiers and media

■ Est. Sponsor Advertising Value $2M

■ Est. Sponsor Advertising Value $3M

■ Est. Sponsor Advertising Value $1M

A $1M sponsorship yields 5x ROI not including intangible benefits

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Team

The co-visionary behind the concept, He co-founded the energy news service Enercast and founded a mesoscale weather forecasting firm after his climate research work at Los Alamos. Mr. Ameko has lead sustainable development and mineral exploration projects across Africa. The Dubai Polo & Equestrian club is his home polo club where he trains under Steve Thompson.

Agbeli AmekoCo-SkipperPassports: US & Ghana

The co-visionary behind the concept, Mr. Hevi previously worked with leading NGO USAID in Ghana. He has lead sustainable development and exploration expeditions across Africa including Ghana, DR Congo, Liberia, and Guinea.

Eyram HeviCo-SkipperPassport: Ghana

■ Skipper TrainerResponsible for training skippers and preparing them for the race while familiarizing them with operating a Class 60 yacht in single-handed and

double-handed mode.

■ James Darden, VP Business Development and CEO of Ghana Ocean Racing Foundation

Internal point person for public relations for team and movie. Responsible for relationships with business partners of the team.

■ Sean BerkeyDirector of Global Sponsorship & Platforms. Manages Sponsor Relationships and Development

■ Advisors: Mary Fuka, Brandon Cooke, Dan Arensmeir

Team

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The Film

SYNOPSIS: This movie is a gripping, dramatic, funny, and exciting journey of two African men from Ghana who set out to become world class sailors to achieve the dream of sailing around the world at a competitive level in an Open Class 60 Yacht. Their goal is to become the 1st African skippers to compete in Vendee Globe or Barcelona Race around the world. They first train and complete a round the world course similar to Vendee Globe. More people have conquered Mt. Everest then have achieved this goal. The journey begins with Mr. Ameko and Mr. Hevi acting on their dream putting a down payment on an Open Class 60 yacht and pitching sponsors around the world. The movie follows their journey from the beginning all the way through qualification, entry, and completion of the round-the-world race. The audience will watch as they learn to sail and operate the boat coached by a legendary single-handed yachtsman. This is an uplifting story about courage, sportsmanship, competition, and determination.

Title: TBDLogline: Follow Agbeli Ameko and Eyram Hevi as they learn to become a world class yachtsman as the first black (Ghanaian) to sail around the world along a 24,000 nm double-handed course.Genre: Docu-Style Reality Series or documentaryProducer: TBD

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The Course

IMOCA RACE COURSESHISTORIC TBOR Ghana Double-Handed Sailing Course - 2013

CapeTownSouth Africa

AccraGhana

AucklandNew Zealand

Honolulu USA

Newport Beach USA

St. Michael Barbados

Alicante

4200

2500

7400

3800

2000

4400

3800

Rough distance in nautical miles, total ~26000nm

NYCCharleston

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GhanaBackground

■Ghana has a wholesome image and reputation

■Football team: Black Stars

■Until now, no African country has fielded a national sailing team or any IMOCA level competitors

■Despite a rich fishing and coastal tradition, no Ghanaian skippers are playing at the IMOCA level

■Population of 22M and just entered 2nd world status with over 10% annual GDP growth – one of the highest in the world.

■A Ghana team would be a historic feat attracting enhanced global media attention and recognition then traditional teams for the country, Africa, and the sport.

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Boat

■ SpecificationsOpen 60 Owen Clarke / Southern OceanYear: 2002Located In Caen, FranceHull Material: CompositeEngine/Fuel Type: Single dieselYW# 63429-2273786Builder: Southern Ocean Marine, New Zealand

Designer: Owen Clarke DesignDimensionsLOA: 60 ft 0 inBeam: 17 ft 8 inMaximum Draft: 14 ft 9 inDisplacement: 2008 IMOCA 8530k

■ Mast & RiggingFormula Spars UK 27.5m fixed carbon fibre

mast, 3 spreader (new 2008)Formula Spars UK Carbon boom (new 2004)Future Fibres PBO Standing rigging (new 2008)Blew Stoub Running rigging

■ Mast & RiggingMain, Genoa,Solent,Small Solent,TrinquetteMasthead, code 0,Fractional 0,Jib top, Code 3,Code 5, Masthead code 2,Frac code 6,Storm

jib.

■ Spare SailsSmall solent, Code 1, Code 5, Old mainsail

Corporate mainsail, Code 3, Code 4, Solent, Code 7, Unused Trisail, Code 2,Large solent

■ MechanicalEngine: Yanmar 3JH4E with Sillette custom,

saildrive (new 2010), Alternator: Leece-Neville 175 AMPS 24V Model 8RL3021,Keel Ram: Greg Waters (Central coast hydraulics),

Genoa Ram: Custom, Pilot Rams: 2 X Raymarine Linear type 2, Halyard Locks: Karver K-Locks X 3, Harken Winches: 990 X 2,

65 X 4, 65.3 X 1

■ 40 Foot ContainerShore power supply, Auxiliary generator,Strip lighting, Work bench, Shelving for curver

box storage, Cradle on 20ft Container base

■ OtherComplete safety equipment under IMOCA

rules, full electronics and electrical systems including communications and onboard computer systems.

USED RACE WORTHY BOATS ARE ON THE MARKET

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Sponsorships

LO

GO

S H

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Your Logo

Gold Sponsor (3)• 1 of 3 Logos prominently displayed on Main

Sail & Uniforms• 2 day Onboad Hospitality• 10 Stop-over event sponsor• Dedicated Yacht Club Liaison• Credited in Documentary, Daily Videos, and

team media

Silver Sponsor (4)• Choice of 1 of 4 prime logo

placement on the boat itself• Recognition as sponsor in 10

stop-over events

Bronze Sponsor (10)• 10 logo placements on deck (above line)• Custom selection of local

Credentialed Patron (unlimited)• Logo on website• Script Namelist on Hull below line• Association as an official

“credentialed patron of Team Ghana” and patron access to stopover events

SPONSORSHIP OPPORTUNITIES

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Official TeamSuppliers

■Official suppliers supply their expertise, products, or services to the sailing team from inception till completion of competitions in exchange for global exposure.

■ Technology & Travel

– Communications

– Weather technology (advanced mesoscale forecasting)

– Official Airline (Exclusive)

■Clothing and Gear

– Skipper and team clothing with sponsor brands and supplier logo (i.e. Patagonia, Rolex, Northface)

■ Benefits

– Recognition on team website, film, social media, and in all other media relations work

– Official supplier can develop its own marketing campaign around its supplier participation

– Low cost method to achieve significant return on investment

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OtherOpportunities

■Other opportunities include

■Exclusive Title Sponsorship

■ Filming Rights and Distribution

■Brand Merchandising

■Team and sponsor multimedia website