Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com
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Transcript of Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com
![Page 1: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/1.jpg)
Hello.
![Page 2: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/2.jpg)
Speaker: Jason Kirby
Your Quick Start Guide to Leveraging Google Analytics
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Your Speaker
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This is Michael
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This is Michael - Owner
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This is Michael - Owner - Profitable
![Page 7: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/7.jpg)
This is Michael - Owner - Profitable - 20 years
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This is Michael - Owner - Profitable - 20 years - Internet?
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Does our marketing bring people to our website and
convert them into leads?
![Page 10: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/10.jpg)
What information should we emphasize on our website to engage different market segments?
![Page 11: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/11.jpg)
Will our marketing produce a measureable ROI?
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What is Google Analytics Why it is important to you How you can setup an account Walk through of the platform Making data-backed decisions
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WHAT
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Search EnginesSocial MediaEmailAdsBlogsReferrals
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Search EnginesSocial MediaEmailAdsBlogsReferrals
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Search EnginesSocial MediaEmailAdsBlogsReferrals
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WHY
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Data allows for
better informed
business decisions
![Page 22: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/22.jpg)
Data allows forTrack views of product/service pages & compare
![Page 23: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/23.jpg)
Data allows for
better informed
Track views of product/service pages & compare
Which products/services are people more interested in
![Page 24: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/24.jpg)
Data allows for
better informed
business decisions
Track views of product/service pages & compare
Which products/services are people more interested in
Emphasize these products/services in the sales cycle and on website and marketing collateral over others.
![Page 25: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/25.jpg)
Data allows for
better informed
business decisions
![Page 26: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/26.jpg)
SETUP
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Two Options
1. Have your tech/web guy do it
2. Do it yourself
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Two Options
1. Have your tech/web guy do it
2. Do it yourself
![Page 29: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/29.jpg)
Visithttp://www.google.com/analytics
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WALK TROUGH
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Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reports
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Decision Making
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Michael
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Does our marketing bring people to our website and
convert them into leads?
![Page 40: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/40.jpg)
Answering the question
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Answering the question
- Login
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Answering the question
- Login - Go to “Traffic Sources”
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Answering the question
- Login - Go to “Traffic Sources” - View full report
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Answering the question
- Login - Go to “Traffic Sources” - View full report - Select “Goal” tab
![Page 45: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/45.jpg)
Answering the question
- Login - Go to “Traffic Sources” - View full report - Select “Goal” tab - Sort which traffic sources are converting into leads
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What information should we emphasize on our website to engage different market segments?
![Page 47: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/47.jpg)
Answering the question
- Login - Go to “Content” - View full report - Performance is subjective per individual website.
![Page 48: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/48.jpg)
Will our marketing produce a measureable ROI?
![Page 49: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/49.jpg)
Answering the question
- Track the origin of your leads in your CRM - Decide which leads turn into sales - Assign the GPM acquired from the sales made from each lead source
![Page 50: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/50.jpg)
Answering the question (cont’d)
GPM per source – Marketing costsMarketing Costs
ROI
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RECAP
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WHAT
![Page 53: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/53.jpg)
![Page 54: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/54.jpg)
WHY
![Page 55: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/55.jpg)
Data allows for
better informed
business decisions
Track views of product/service pages & compare
Which products/services are people more interested in
Emphasize these products/services in the sales cycle and on website and marketing collateral over others.
![Page 56: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/56.jpg)
SETUP
![Page 57: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/57.jpg)
![Page 58: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/58.jpg)
WALK TROUGH
![Page 59: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/59.jpg)
Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reporting
![Page 60: Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com](https://reader036.fdocuments.in/reader036/viewer/2022062614/546e30c1af795958298b577f/html5/thumbnails/60.jpg)
Decision Making
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Q&A
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Contact Information