Quicksand - Strategy and Innovation Through Human Centred Design
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New Delhi | Bangalore | Phnom Penh Strategy & Innovation powered by human centered design
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Transcript of Quicksand - Strategy and Innovation Through Human Centred Design
New Delhi | Bangalore | Phnom Penh
Strategy & Innovation powered by human centered design
Quicksand is a strategic innovation consultancy headquartered in India, and working in emerging markets.
We are driven by a passion for human centered design - a powerful approach that transforms insights into opportunities and high impact outcomes.
Our work spans a diversity of sectors and geographies
CONSUMER TECHNOLOGIES
Google, Facebook , Nokia, Samsung, IDEO
CONSUMER GOODS
Unilever, Coca-Cola
FINANCIAL SERVICES
IDFC, GIZ, The World Bank
WATER & SANITATION
Bill and Melinda Gates Foundation, PATH
London School of Hygiene & Tropical Medicine
HEALTH
Evidence Action, Design Singapore
EDUCATION & LIVELIHOODS
Cisco, International Youth Foundation
ENVIRONMENT
ACRA / European Union (EU)
SOCIAL INNOVATION
Nesta
CULTURE
British Council, Dutch-Culture, Goethe-Institut
We work with global corporations to envisage new business opportunities.
UNILEVER | Disruptive innovations for the BoP in China, India, Nigeria and Indonesia PLAY VIDEO
We work with international development partners to drive social impact through innovation.
BILL & MELINDA GATES FOUNDATION | Tackling the urban sanitation crisis in low-income communities
PLAY VIDEO
We explore and incubate open networks for creativity and collaboration.
UNBOX CULTURAL FUTURES SOCIETY | Creating India’s foremost platform for interdisciplinary collaboration PLAY VIDEO
Quicksand’s articulation of the human centered design process is summarized through three simple, yet powerful phases
01 MEETING PEOPLE
02 TELLING STORIES
03 CRAFTING EXPERIENCES
> Who are the people impacted by our work?
> What are their perceptions and attitudes?
> What drives their aspirations and behaviors?
01 MEETING PEOPLEFraming an opportunity through the lens of peoples’ needs or desires is our entry-point in the innovation journey.
MEETING PEOPLE
A research and design study to understand the manner in which technology enabled Government to People (G2P) payments impact the lives of end recipients.
The goal of the study was to capture a rich, nuanced picture of the end-recipient experience in semi-urban, rural and tribal locations in Andhra Pradesh; proposing design responses that can enrich the quality of the G2P payment experience.
User Centered Innovations for G2P Transfers
CASE
CGAP (Consultative Group to Assist the Poor) World Bank India, USA
CLIENT
> How do we build empathy for users amongst diverse teams?
> Can we narrate insights as accessible, inspiring stories?
> How can we harness the collective creativity of teams?
02 TELLING STORIESStories have the power to bring together teams and provide a rich, fertile ground for insights, ideas and inspiration.
TELLING STORIES
A product development study to conceptualise a comprehensive business and product strategy for Unilever’s household care category (toilet cleaning, surface care and hand dishwashing) in India, China, Indonesia, Nigeria and South Africa.
Efforts to address the unmet and unsolved home care needs of low income consumers were focused around field research, ideation, concept generation and co-creation of products and business models with users and experts in each of these markets.
Disruptive Innovations for BoP Consumers
CASE
Unilever India, Singapore, London, Italy
CLIENT
1. Ethnographic Research : Deep dives in households in various geographies in Africa and Asia
2. Co-design Workshops : Bringing a workshop setting alive with artefacts and tools from the context
3. Fatta Boxes {Inspiration boxes} : Rich-media outputs that bring the research alive, delivered to brand teams in different geographies
4. Quick Concepts : Live visualisations and quick sketches illustrating ideas for a product-service prototype
CASE : Disruptive Innovations for BoP Consumers, Unilever
TELLING STORIES
> How do we prototype opportunities as experiences?
> Can we accelerate the pace of innovation development?
> How does a diverse team deliver a coherent experience?
03 CRAFTING EXPERIENCESA well designed product or a system is a standout experience first. Articulation of this experience can create a clear roadmap for how an opportunity may be brought to fruition.
CRAFTING EXPERIENCES
Developing a low cost household water treatment and storage product (HWTS) that can mobilise uptake and sustained use of water filtration products and practices amongst the rural poor.
The product development phase was preceded by an in-depth, six-month longitudinal study of people’s water practices. By placing product surrogates within consumer homes the team was able to gather pertinent insights at each stage of product use. The study findings informed the design and development of a reference product which was a collaboration between design, engineering, technology and manufacturing teams spread over India, US and China.
Low-cost Household Water Treatment and Storage Products
PATH USA
CLIENT
CASE
Innovation for emerging markets requires a convergence of imagination, relevance and responsibility.
A human centered approach is well poised to facilitate the process of understanding a cultural context, creation of new knowledge and shaping coherent, meaningful experiences on the basis of it.
Mapping our human centered approach to a potential engagement reveals three critical milestones of product-service development
Generate insights and opportunities through ethnography, participatory research and synthesis.
Insights & Opportunities
MEETING PEOPLE
Build concepts and innovation pipelines for various business streams through expert engagement, creative ideation and collaboration.
Concept Development
TELLING STORIES
Creating lo- & hi-fidelity prototypes to test concepts with users and build an implementation plan based on user validation.
Prototyping & Validation
CRAFTING EXPERIENCES
People are the heart of our practice.Ayush is one of the co-founders of Quicksand and leads the studio in new business, strategy and project management. Ayush was granted the prestigious Yale World Fellowship in 2012 for his advocacy for transformative roles for design within public policy.
Kapil is a filmmaker and photographer, and one of the co-founders of Quicksand. Kapil leads the creation of rich media ethnography at Quicksand, and is also the co-founder of Blind Boys - a community photo-network.
NEW DELHI
Babitha - a partner in Quicksand and with experience in the education sector - leads Quicksand's social innovation projects. Babitha anchors Quicksand's Bangalore studio and is advisor to the Victor Papanek Foundation.
BANGALOREPHNOM PENH
Our multi-disciplinary teams and global networks harness creativity, analytical rigor and empathy for users.
Avinash is a design strategist, researcher and artist, and one of the co-founders of Quicksand. With a natural inclination to build entrepreneurial projects in the arts and design, Avinash has been tinkering with design processes and collectives for over 15 years.
NEW DELHI
We are part of the REACH Global Design Research Network - a consortium of leading design research firms.
www.globaldesignresearch.com
AmsterdamAstanaBangaloreBarcelonaBudapestCologneCopenhagenHong KongLondonMoscowNew Delhi ParisPittsburgSingaporeTokyo
Founded on principles of open dialogue and honest enquiry, our approach is uniquely positioned to address the challenges of cross-cultural innovation.
Quicksand services organizations, institutions and communities with a commitment to advancing human experiences.
