Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket

Eastbay LocalPreneursTuesday, May 18, 2010

6:55 – 8:25 pm

FeaturingLarry Kless

President and FounderOnline Video Publishing [dot] com

Who the Heck am I?

Larry Kless• Founder, President at Online Video Publishing [dot] com

Production Manager of Videoconferencing, Kaiser Permanente (Day job)

• Have a personal blog and a contributor on ReelSEO.com, Vator.tv and other online video blogs

• Awarded 2009 Streaming Media All-Star• Frequent speaker/moderator at industry events and

webinars • Co-chair of the 2009 Online Video Platform Summit• Long-time member of Canyon Cinema, Inc. and

Filmmakers’ Coop

Agenda

• Online video trends• Online Video for Businesses• Broadcast Yourself• Online video resources • Q&A• Extra if we have time…

Video production - What you need to know The 4 P’s Flip overview Shooting tips Q&A

Social Media Landscape 2010Nearly Half Of Americans Use Social Media• ~50% of US (age12+) one or more social networking sites

reached almost half (48%) of the population in 2010, double the amount from two years ago (24% in 2008), according to a new survey from Arbitron and Edison Research

• The study found the use of social networking sites is not just for the young While 78 percent of teens and 77 percent of those 18 to 24 have profile

pages, 65 percent of those 25 to 34 and half of those 35 to 44 (51%) also have profile pages

The study found 30 percent of Americans who have a profile on at least one social networking site, visit them "several times a day" compared to only 18 percent on year ago

• Broadband adoption has fueled growth of online video consumption

Online Video Trends• Online Video continues ridiculous trajectory• According to comScore, U.S. online video viewing reached record

levels in December 2009, with 33.2 billion videos viewed during the month • 86.5 % of the total U.S. Internet audience viewed online video• 134.4 million viewers watched more than 13 billion videos on YouTube (97.1 videos per viewer). • 44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer). • Average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer• The duration of the average online video was 4.1 minutes• According to GigaOm, online video’s core audience are young people between 18 and 32 who are well off and

early adopters• Cisco estimates that by 2013, video will comprise of 90% of Internet traffic

Online Video Trends• Rise of online video platform market

End-to-end SaaS providers (content management, encoding, player customization, analytics, monetization, etc)

Brightcove, Ooyala, Kaltura, Twistage, Fliqz Freemium goes premium Mergers and acquisitions, consolidation

• Online video enhancements and monetization HD, 16:9, 2G uploads to YouTube Captions, annotations, translation, text-to-speech, click-to-buy Online video advertising growth

• Online video and social media Online video, Twitter, Facebook CNN and Facebook Inauguration Iranian protests on YouTube and Twitter CNN iReport and Citizen Journalists Social media business strategy

Online Video Trends• The 3-screen strategy

TV, Computer, Mobile

• iPad the 4th screen• Mobile video goes crazy

smartphones devices (iPhone, Android, Nokia, etc.) Portable music/entertainment devices and tablet computing

devices (iPad and Android devices)

• Pocket camera craze Flip cameras, Kodak Zi8 Easy upload to YouTube iPhone 3Gs

• Web television comes of age New entertainment industry for the web Koldcast TV, Revision 3, Funny or Die The International Academy of Web Television Streamy Awards

Online Video Trends

• HTML5 and open video standards Pure HTML experience vs. plug-in architecture Ogg Theora and H.264 Adobe OSMF

• Format Wars HTML5 video vs. Flash Google vs. Apple vs. Adobe vs. Microsoft

• Live video takes off Sports goes live - MLB.tv, NFL.com Consumer-based TelePresence

• TV Everywhere and OTT Expansion of subscription services to connected

devices Set top devices - Boxee, Roku Mobile devices, 4G Broadcasting becoming Broader-casting (NAB 2010)

Why Video?

• Video is a universal language • Easy to create• Short is sweet • The power of YouTube

YouTube Overpowers Television

• In May 2010, exceeds over 2 billion views a day

• That’s nearly double the prime-time audience of all three major U.S. television networks combined

• YouTube officially launched in December 2005 with 8 million daily views

• YouTube is 2nd largest search engine

Source: Official YouTube Blog http://tinyurl.com/23g4nbd

Data Overpowers Voice

• Chetan Sharma Consulting reported in April that, global mobile data traffic outpaced mobile voice traffic in 2009 for the first time

• U.S. registered the fastest growth with more than 40 % increase in 2009 compared to 2008

• Data now measured in Exabytes

Read more: http://tinyurl.com/26wo9r4

• EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytes = 1 million terabytes

My Online Video Predictions

Why Online Video for Businesses?

• Grab people’s attention instantly • Tell your story in less time • Bring your ideas to life • Make your site stickier • Create a buzz with viral video • Bring your website into the 21st

century

Brightcove resource: “Top 6 Reasons B-to-B Marketers Need Videos

Source: Reel SEO “The Three Types of Online Video for Business” by Daniel Sevitt, EyeView

Three kinds of online video for business

• Viral Video Original Unusual Unexpected Funny / Mysterious / Sexy

• Conversion Video Enter Your Details Download This File Buy This Product Deposit Now

• Educational Video Establish trust and

thought-leadership.

Source: Reel SEO “The Three Types of Online Video for Business” by Daniel Sevitt, EyeView

Online Video for Business

• Connect with customers

http://www.youtube.com/watch?v=wvnYbN3r5JU

Online Video for Business

http://www.hotwater101.com/video/electric-installation.html

• Educate customers

Online Video for Business

http://itsvideo.tv/default/videolibrary.html

• Attract customers

42 Uses of Online Video for Business1. Video Customer Testimonials 2. Video Success Stories 3. Video Case Study 4. Man-in-the-street Interviews 5. Customer Presentations. 6. Product Presentations 7. Product Demonstrations 8. Product Reviews 9. Visual Stories Corporate Videos10. Corporate Overview 11. Executive Presentations 12. Staff Presentations 13. Corporate facilities or equipment tour 14. Training 15. Overnight expert videos (Sales Support) 16. Just-in-time learning17. Post sale support and maintenance videos 18. Internal Communications 19. Event/Conference and Trade Show Communications20. Employee orientation 21. Health, Legal & Safety

Source: Reel SEO “42 ways to use video to grow your business”

22. Commercials 23. Viral Video 24. Email Video25. Infomercials 26. Content Marketing 27. Landing pages and micro sites 28. Video Press Releases 29. PR Support Materials 30. Community Relations Video 31. Event Presentation video 32. Round table Sessions 33. Q&A Expert sessions. 34. Recruitment Videos 35. VLOG 36. In Store Video 37. Company Lobby 38. Mobile Video 39. Market research, focus groups and polling 40. Website FAQ Video 41. Video White paper 42. Video Magazine

Creating Online Videos for Business on the Cheap

• Use a $200 pocket camera (Flip or Kodak) Cost $200 for Flip & $179 for Kodak Zi8 Kodak Zi8 includes a microphone input jack Audio-Technica ATR3350 Lav mic $25.95

• Edit with built-in software iMovie or Windows Movie Maker

• Add pizzazz with Animoto Powerful easy-to-use animation software $99.00 for three months or $249 for a year

• Add pizzazz with Minimash Currently in Beta

Source: Reel SEO “Creating Videos for Business on a Shoestring Budget ”

Creating Online Videos for Business on the Cheap

http://www.minimash.com/

Broadcast Yourself – Free Video Hosting• YouTube• Blip.tv• Vimeo• Yahoo• Viddler• Dailymotion• Facebook• Metacafe• Revver • MySpace

Broadcast Yourself – Live Streaming

• UStream• Livestream• Justin.tv• Kyte• Stickam• BlogTV• Qik• Flixwagon

Great article: Comin' Atcha Live: Web-Based Live Streaming Services Reviewed

Broadcast Yourself – White Label Platforms• Brightcove• Ooyala• Sorenson 360• Kaltura• Twistage• VMIX• Fliqz• Vzaar• Delve Networks• and 70+ more

White Label Video Platform Features

• Cloud-based SaaS Software as a Service

• Monthly pricing $99 – $10,000 • Features

Video hosting Content management Encoding Custom players Syndication Interactivity Analytics Monetization

Upload Video to Web with TubeMogul

Hyper-syndication to any video destination site for free

http://www.tubemogul.com/

Reel SEOhttp://www.reelseo.com/

OnlineVideo.nethttp://www.onlinevideo.net

VidCompare

http://www.vidcompare.com/

Streaming Media

http://www.streamingmedia.com/

Online Video Resources

Online Video Resources

• Steve Garfield http://stevegarfield.com/ Pioneer Video Blogger Author of “Get Seen”

Choosing a Camera Lighting and Sound Making Videos without a Camera Recording and Shooting Editing Uploading Broadcasting Live Video Blogging Interviews too!

Online Video Resources

• Kevin “Nalts” Nalty One of the most-viewed YouTube

personalities and a career marketer Writes about the convergence of

marketing and online video at http://willvideoforfood.com/

Helps brands target audience through online video at NaltsConsulting.com

Publishing "Beyond Viral Video" in 2010 with Wiley

Contact Me

Larry Kless • Email klessblog@gmail.com• Twitter @klessblog• Blog http://klessblog.blogspot.com• Web http://onlinevideopublishing.com• LinkedIn http://www.linkedin.com/in/larrykless• Facebook http://www.facebook.com/larrykless• Mobile (925) 858-3997

Q & A