Rafael de la Vega

How small business can benefit from developer innovation

WiFi: QBConnect Password: not required#QBConnect

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Rafael de la Vega

Director, Strategic Partnerships

@delavegarafa

Today’s speaker

#QBConnect | @IntuitDev | @delavegarafa

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Vision: Platform of choice for...

Small Businesses Accountants Developers

Save time: All apps to run your businesses

Accounting is done: Eliminate manual entry

Grow your business: Access to millions of SMBS, globally

#QBConnect | @IntuitDev | @delavegarafa

The QuickBooks platform

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Small Business cloud adoption: It’s here, it’s nowA global perspective

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Source: 2016 Appification of Small Businesses Report

63% small businesses on the cloud

66% use mobile to run their business

63% use +3 apps for their business

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2.5K Developers

70 Published apps

625K Small business

20K Connections to apps

Small businesses

The QuickBooks ecosystem, two years ago

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Developers

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Small businesses

25K Developers

400 Published apps

The QuickBooks ecosystem, today!

#QBConnect | @IntuitDev | @delavegarafa

Developers10x Growth in 2 Years! 1.5M Small business

260K Connections to apps

How we are evolving the platform

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QuickBooks platform has evolved drastically

Web application Best in class platform

2013 2016

Single Data Center US only JSP

Worldwide Data Centers Global Offering Cross Device through APIs Scalable Architecture designed

by/for developers

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Modular front end 200+ plug-ins and Harmony UI Components

v4 APIs New APIs designed for internal and 3P developers

Building a scalable platform

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The QuickBooks platform: 3-sided network effect

Accountants

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Small businesses

Developers

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How we will grow the platform

Deliver QUALITY integhigh rations

Improve the end-to-end EXPERIENCE

Drive GROWTH for developers

#QBConnect | @IntuitDev | @delavegarafa

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Vision: Platform of choice for...

Small Businesses Accountants Developers

Save time: All apps to run your businesses

Accounting is done: Eliminate manual entry

Grow your business: Access to millions of SMBS, globally

#QBConnect | @IntuitDev | @delavegarafa

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Win With QuickBooks!

Solve BIG, IMPORTANT problems

Deliver HIGH QUALITY integrations

Consider SMBs and Accountants

#QBConnect | @IntuitDev | @delavegarafa

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Panelists

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Moderator: Tom Foremski, tech blogger & journalist@tomforemski  

Rafael de la Vega, Director, Global Partnerships - Intuit@delavegarafa 

Lauren Miskelly, Head of Americas Mid Market Sales, Google Cloud@laurenmiskelly

 

Ray Valdes, VP and Gartner Fellow@rayval 

Sarah Franklin, SVP of developer relations and GM of Trailhead, Salesforce@swbjoyce  

Laurie McCabe, co-founder, partner at SMB Group@lauriemccabe 

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