ACCOUNT TEAM

Abby

Brooke

Rebecca

An

STRATEGIC POSITION

Poise PR specializes in personalized quality service.

We pride ourselves in taking the time to get to know our clients,

as well as their wants and needs. Our ambition is to determine the

best and most creative ways to market our clients in their

respective fields. Our team strives to draw in only

good publicity from the media.

RESEARCH

Annie LeSeptember 8, 2009

Yale StudentBody found in basement lab of Amisted Street Building

Young JeezyJay JenkinsUSDABoyz n da Hood

Southern Rapper

Pusha’ TTerrance Thronton

ClipseVirginia Beach

9/12/2010 signed with Kanye West

SITUATION ANALYSIS In June, 2010, Young Jeezy releases mixtape Trap or Die 2

Mixtape features rapper Pusha’ T

Track #9 includes guest Pusha’ T lyrics comparing Annie Le’s body to drug money

No apology has been made by either of the rappers

“Stuffing dead prezzies in the wall like the Yale Bitch”

Trap or Die 2 Mixtape

Pusha’ T

ILL’IN LYRICS

GOAL #1To persuade Annie’s parents to refrain from taking legal action against Young Jeezy

OBJECTIVE1) Accept personal apology2) We want them to change their negative views about Young Jeezy

GOAL #2

To repair Young Jeezy’s reputation

OBJECTIVE1) To persuade audiences to

accept public apology2) To gain back respect from

those offended

TARGET AUDIENCE Parents/Relatives of Annie Le Fiancé of Annie Le Friends of Annie Le Music Industry Professionals Fans of The Rappers General Public

STRATEGY AND TACTICS Press Conference

News stations Appearances on talk shows

Larry King, Jay Leno, Oprah, Monique

Reparations Young Jeezy to offer a monetary settlement outside of court

STRATEGY AND TACTICS Apologize via Social Media and at upcoming showsApologize for being insensitiveTake the record off of the albumTake complete responsibility

Concert in New YorkCollaborate with BET or MTV All proceeds go towards “I Have a Dream” Foundation

EVALUATION Social Media Monitoring Parents acceptance of apology

Reparations received by November 1