QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA · 7/13/2016  · QUICK-STEP FEATURES 24-HOUR...

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Page 1 of 4 QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA Dallas, TX – July 13, 2016 Quick-Step is prominently featuring the revolutionary Spill Protection of its Envique laminate flooring collection in Quick-Step’s booth #215 at this week’s CCA Convention. “Quick-Step’s Envique collection is not only beautiful, but offers an amazing 24-Hour Spill Protection assurance — virtually eliminating all of the real-life moisture concerns that can happen daily in a typical home,” said Roger Farabee, senior vice president of laminate for Mohawk Laminate & Hardwood, North America. “Envique features proprietary technology that creates outstanding visuals and offers a very unique performance story. There is no other laminate floor like it on the specialty retail market today.” No Crying Over Spilled Milk “Retailers visiting our Quick-Step booth during CCA will learn about the amazing 24- Hour Spill Protection of an Envique laminate floor,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “Never a reason to ‘cry over spilled milk’ with an Envique floor!” Media Contact: Michelle Corley 214-309-4108 or 254-733-1896 [email protected] Envique Offers An Amazing 24-Hour Spill Protection.

Transcript of QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA · 7/13/2016  · QUICK-STEP FEATURES 24-HOUR...

Page 1: QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA · 7/13/2016  · QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA Dallas, TX – July 13, 2016 – Quick-Step is prominently

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QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA

Dallas, TX – July 13, 2016 –

Quick-Step is prominently

featuring the revolutionary Spill

Protection of its Envique

laminate flooring collection in

Quick-Step’s booth #215 at this

week’s CCA Convention.

“Quick-Step’s Envique

collection is not only beautiful,

but offers an amazing 24-Hour

Spill Protection assurance —

virtually eliminating all of the

real-life moisture concerns that can happen daily in a typical home,” said Roger Farabee,

senior vice president of laminate for Mohawk Laminate & Hardwood, North America. “Envique

features proprietary technology that creates outstanding visuals and offers a very unique

performance story. There is no other laminate floor like it on the specialty retail market today.”

No Crying Over Spilled Milk

“Retailers visiting our Quick-Step booth during CCA will learn about the amazing 24-

Hour Spill Protection of an Envique laminate floor,” said Paij Thorn-Brooks, vice president of

brand marketing for Mohawk Laminate & Hardwood, North America. “Never a reason to ‘cry

over spilled milk’ with an Envique floor!”

Media Contact: Michelle Corley 214-309-4108 or 254-733-1896

[email protected]

Envique Offers An Amazing 24-Hour Spill Protection.

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Unique Spill Protection

Envique’s 24-Hour Spill

Protection guards against the

most typical wet mishaps that

happen in a home — whether a

spilled beverage, water sloshed

out of a dog bowl, a toddler’s

leaky sippy cup, or even the

occasional puppy “ooops”.

The 24-hour Spill

Protection warranty ensures

that Envique will not be

damaged when exposed to

localized topical spills provided

spills are removed within 24

hours. With Envique,

homeowners have an extra level of assurance that their floors won’t experience the swelling,

lifting, or gapping that can happen to other laminate floors when exposed to the typical daily

spills of a busy household.

Innovative Technology = Spill Protection

“Envique combines two innovative Quick-Step

technologies, HydroSeal and Uniclic, to offer this amazing 24-

Hour Spill Protection assurance,” said Farabee. “Quick-Step’s

exclusive HydroSeal coating repels water on both the surface

and the joint, preventing spills from seeping into the core.

Patented Uniclic, the most widely-used glueless installation

locking system in the world and one of the very best systems on

the market, provides increased protection against water

damage and warping. The combination of these two innovative technologies lets Envique offer

its amazing 24-Hour Spill Protection.”

“Now I Don’t Have To Feel So Guilty When I Accidentally Spill.”

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“The moisture protection of this innovative feature also means that an occasional damp

(not wet) mopping is permitted with Envique floors,” said Farabee. “Although periodic

sweeping with a dry dust mop is just about all that is needed to keep an Envique floor looking

like new, some homeowners like the option of occasionally damp mopping. An ideal solution

to use in a home is a combination of 1 gallon of water with 1 cup of vinegar to get floors extra

clean.”

Can Compete With Any Hard Surface Category

“The unique Envique 24-Hour Spill

Protection assurance means that these stunning

floors are also acceptable for use in bathrooms

and kitchens, when proper installation and

maintenance instructions are followed,” said

Farabee. “Envique can compete with any floor in

the hard surface category, including LVF and

WPC.”

“Quick-Step’s Envique Collection provides

homeowners with luxurious, high-fashion flooring

that stands up to real life,” concluded Farabee.

For More Information

To learn more about Quick-Step’s Envique

Collection, visit us.quick-step.com.

Envique Is Acceptable For Use In Bathrooms & Kitchens.

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Quick-Step Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.

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