Quick Start to Captioning 05-07-2015
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Transcript of Quick Start to Captioning 05-07-2015
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Quick Start to CaptioningMay 7, 2015 at 2:00pm ET
Lily Bond
Marketing Manager
3Play Media
(617)764-5189 x119
www.3playmedia.com
twitter: @3playmedia
Type questions in the control panel during the presentation
This presentation is being recorded and will be available for replay
To view live captions, please follow the link in the chat window
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Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws
‣ Captioning services & tools
‣ Q&A
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What Are Captions?
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Text that has been time-synchronized with the media
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What Are Captions?
Captions convey all spoken content and sound effects
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What Are Captions?
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Originated in the early 1980s for broadcast TV
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Terminology
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‣ Captions vs. Transcript
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Terminology
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‣ Captions vs. Transcript
‣ Captions vs. Subtitles
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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time
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Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC
Example
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How to Associate Captions with
Video‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)
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Benefits‣ Accessibility for hard of hearing
48 MillionAmericans with hearing loss
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Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Of people who use captions
don’t have hearing disability
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Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience
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Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%Increase in views
from captions
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Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%Students who use
transcripts for study guides
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Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
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Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law
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Accessibility LawsRehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
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Accessibility LawsRehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
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Accessibility LawsRehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ Includes video clips
‣ Copyright owner bears responsibility
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FCC Standards for Caption Quality‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content
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About 3Play Media
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‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
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About 3Play Media‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,000+ customers in higher education, government, corporate, & media
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3Play Media’s Goal: Simplify the
ProcessOnline Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Caption Import
Video Search Tools
Spanish Captioning
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Accuracy and QualityMulti-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards
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Flexible Upload + Turnaround
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Platform Integrations‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations
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50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions
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Caption & Translation Editor
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Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your
assets
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Automated Transcript Alignment
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Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for
captions
‣ Easy to set up
‣ Lots of customization options
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Customer Support
“…What’s
important is the
customer
service you get, and 3Play just plain rocks
when it comes to helping out.”
- Josh Harder, University of
Wisconsin
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Lily Bond
Marketing Manager
3Play Media
Q&A Upcoming Webinars
10 Tips for Creating Accessible Web Content with
WCAG 2.0
CVAA Legal Requirements for Video Programming
DIY Workflows for Captioning and Transcription
Register at:
http://www.3playmedia.com/webinars/