Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

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Page 1: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics
Page 2: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

JANUARY 2017

Coupon code: LI678JAN31

http://678linkedin.com/index.php/courses

Learn how to better use Big Email Data and analytics to solve your business challenges in 2017. You’ll discover how

to use LinkedIn and Big Email Databases to understand your local and global customers, identify high-potential

prospects, and get fresh findings on how to use Geodemographic data you already have to build your LinkedIn

Connections and business prospects.

Trainer: Daniel Oherein (Windhoek, Namibia)

https://www.linkedin.com/in/doherein

Additional special skills: Geodemographics, Cluster Analysis, GeoDa, Marketing analytics, Primary sources

of Geodemographics data, Census and Households Surveys, Poverty Mapping, Marketing Research and

Analytics, Customer insight, Customer profiling, Customer behaviour and Customer segmentation, Target

marketing, Geographic trade area analysis, and much more.

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QUICK PRIMER 2:

How to Skyrocket your LinkedIn

connections with BIG Email Database

Analytics

Daniel Oherein – January 2017

Quick contents Part 1 ............................................................................................................................................................ 5

Introduction to LinkedIn Profile Optimization ........................................................................................... 5

A recap from of the story of chicken and egg. ........................................................................................... 7

Part 2 ...................................................................................................................................................... 10

The purpose of profile page optimization ............................................................................................ 10

Understand your audience ................................................................................................................ 11

Put a face to your name and profile page ........................................................................................ 12

Headline Section ................................................................................................................................ 16

Contact section .................................................................................................................................. 19

Vanity (Public) URL Section ............................................................................................................... 19

Summary Section to tell your professional story ............................................................................. 20

The visual sections ............................................................................................................................. 22

Experience, Honours and Awards ..................................................................................................... 25

Skills and Endorsements Section ...................................................................................................... 27

Interest section .................................................................................................................................. 28

.................................................................................................................................................................... 29

Voluntary and Cause Section ............................................................................................................ 31

Part 3 ........................................................................................................................................................... 33

Optimization of your invitation to connect .............................................................................................. 33

Principle 1: Be promiscuous with whom to invite ............................................................................... 35

Preparing your LinkedIn account for sending out invitation .............................................................. 36

Be Caution when loading email contacts ........................................................................................ 43

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Understanding how LinkedIn handles invitations to connect ............................................................ 49

Avoiding “I don’t Know” (IDK) ........................................................................................................... 50

What to do when uploading email contacts file didn’t work ............................................................. 53

Principle 2: Create a Critical Mass of Followers. .................................................................................. 54

How to be in the top 1% of Linked Profile views? ................................................................................... 55

Importance of ranking in the top 1% of profile views ......................................................................... 60

Source of knowledge and inspiration to others ................................................................................... 60

Tricks and cheats on how to push your ranking to #1 in profile views .............................................. 63

Principle 3: Get clean targeted ............................................................................................................. 64

Case study: How to generate targeted LinkedIn leads with interest in stocks and FOREX trading ...... 64

How to download and use the 1 million email database of FOREX traders ........................................... 70

Part 4 .......................................................................................................................................................... 72

Introduction to social selling with your LinkedIn connections ................................................................. 72

Summary and recommendations ............................................................................................................. 75

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Part 1

Introduction to LinkedIn Profile Optimization

To be successful in social selling with your LinkedIn account, you should include only relevant information in your profile that will make viewers hire you for your skills, for what you said you are, or for them to buy products and services from

you. Your LinkedIn profile page is like your shop were people work in and out, asking you what exactly you can do

to help satisfy their job searching or business needs.

When people talk about profile optimization, what comes to most people’s

mind is the aesthetic enhancements of their profile page or what is normally called

profile page makeover. My own take on the subject is different. Profile

optimization involves all the necessary things that you must put in place to make

your profile page support and help your LinkedIn connections or followers so that

they able to excel like yourself on LinkedIn in the following ways:

a) In growing their own connections up to 30,000,

b) In attracting the right professional peers and quality leads;

c) In being visible and successful on LinkedIn;

d) In becoming the thought leader in their own network;

e) In helping them to get to the top 1% in previews in their brands.

In a nutshell, an optimized LinkedIn profile page should provide step-by-step

guide on how other people in your network can replicates the exact steps you took

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to make it to the top 10 of 1% profile views among your brands or professional

peers and connections as shown below.

When your profile page is truly optimized, people accepting invitation to

join your network should already be sold over, that you can help them to make it

to the top 1% in profile views. When they accept your invitation to connect with

them, they will be looking up to you as a thought leader or source of expertise and

knowledge, or a person with the right skill in your brand profession. They will be

looking on to you as an authority, with added information and LinkedIn skills that

will help put their skills, consultancy services, or products and services in front of

1000s of LinkedIn users.

For this to happen, you must have the skills and resources to carry out the

following activities.

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a) Optimize your invitations for people to connect with you on LinkedIn;

b) Optimize your profile page to make your invitations accepted;

c) Optimize your social communications and engagements with those that have

accepted your invitation to connect.

A recap from of the story of chicken and egg.

In my presentation on “Proven expert-views on how to get employed, hired

or sell anything on LinkedIn in 2017” (see my LinkedIn profile

https://www.linkedin.com/in/doherein to download), I said that success in

LinkedIn is like the story of the chicken and egg. In the presentation, I also

introduced the concept of how LinkedIn is like a Big Geodemographic Database

of professionals and businesses for database marketing and segmentations.

Customer contacts that you can bring into LinkedIn could be assembled

from email, blog, lead and social contacts, etc. Alternatively, you can build it from

the scratch using the contacts brought into LinkedIn database by other users. This

is where they make money with the social platform as they expect you to be making

use of their social marketing and lead prospecting tools such as Sales Navigators,

InMail, etc.

The concept is simple. If you are going to get a job, bring your own databases of potential employers in the

profession(s) or field of interests; and use LinkedIn business tools to be showcasing to them how good you

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and how your expertise can help them grow their business and profits.

Alternatively, you use LinkedIn infrastructure and existing Geodemographic database of employers,

decision makers, managers and businesses in your area of interest(s) to locate them and start engaging them on

why they should employ you because of your skills.

If you have good skills to be bring in your own databases of your potential

employers and use LinkedIn tools to find them. Also, if you have the ability to sell

your skills to them, you should not find it difficult to get employers on LinkedIn.

Often at times most people do not have their own databases and/or the skills

to use LinkedIn infrastructure and social selling tools to find the right employers

in need of their skills.

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What do you focus on first? Do you start learning how to use LinkedIn to

bring your own huge databases of potential customers from your emails, blogs,

social contacts, etc., into their platform for market analysis and segmentation of

your potential employers or buyers of your products and services?

Or do you start learning first how to use their market segmentation analytical

tools to find your potential employers or customers?

The same question should be ask when you are trying to optimize your

LinkedIn profile in attracting potential employers or clients. Do you start attracting

your potential clients without putting in place a profile page that is able to convince

your invitees to accept your invitation, and also follow your Call to Action (CTAs)

and resources you have made available to them to be as good as you are?

In this Quick Primer 2 you will learn how to deal with the two problems

almost simultaneously, starting with Profile Page Optimization.

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Part 2 The purpose of profile page optimization

Don’t be put off with the word “optimization,” thinking that it will require

you to learn special programming codes as in web page optimization for Search

Engines. It simply means what you need to write on your profile page that will

bring your professional story to life for your visitors to become part of your

connections. Others call this exercise profile makeover.

Since more and more people are now turning to LinkedIn to learn more

about potential business contacts or recruit people with the right skills and talents,

you should use your profile page to position yourself as an expert in your

profession, brand, discipline or business. This will unlock more opportunities to

build new business-driving relationships with other people. Using my own page

makeover, In this Quick Primer I will show you the most important areas of my

profile page makeover that skyrocketed me to the Top 1% in profile views in the

following order.

1. Understand your audience

2. Put a face to your name and profile page

3. Headline Section

4. Contact section

5. Vanity (Public) URL Section

6. Summary Section to tell your professional story

7. The visual section

8. Experience, Honours and Awards

9. Skills and Endorsements Section

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10. Voluntary

11. Interests

Understand your audience

LinkedIn profile optimization is really about telling your own success story

and why people should hire you or should be consulting you for your skills.

Therefore, the way you tell your story should depends on whose attention you are

trying to grab, and what you want people to take home after they view your profile.

Whether it’s potential employers, customers, new business partners, job

candidates, or other useful business contacts; understanding your audience will

help you tailor your LinkedIn profile optimization to speak directly to them. In

other word, the story you tell with your profile page is not really about you or your

academic achievements. Rather, it is about what your viewers (visitors) should be

like on LinkedIn after they have joined your network and responded to your Call-

To-Action. You do this by showing them how you planned to enable them to

succeed on LinkedIn.

In my own case, my interest is in helping any LinkedIn user to make it to

the top 1% of their brands on LinkedIn by providing high in demand LinkedIn

skills in the areas of Data Science, Analytics, Geodemograpics Data Mining,

Profile Page Optimization, and Social Selling & Much More! Where and how I do

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this is conveyed and made known to every visitor who come to view my profile

immediately with my headline banner as shown above.

Put a face to your name and profile page

Use good looking professional and business-like avatar of yourself. The

reason for this is that you want people to trust you that you are real. Including a

professional photo in your profile brings your story to life and attracts more

attention on LinkedIn than using avatar that is not your real picture, the example

shown below.

LinkedIn studies shows that members with profile photos receive 14 x more

profile views than those without. Though, this is not always the case as I know few

people who ranks top 1% without their avatar showing their real faces. While the

above profile images may say something about data analysis adding my face to it,

could look more inviting or convincing.

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This is what usually happened when LinkedIn send out invitation emails on

your behalf to other people so that they may connect with you. They also include

an avatar of your with short profile description of your skills or what you can offer

to the people that you are inviting. Thus, they advertise your skills upfront to the

people you may not have met in the past. This is like helping you to put your

business cards or handbills or classified ads right in front of hundreds of thousands

and even millions of people that you are inviting to connect with you. An example

of email people receives from LinkedIn when they send out invitations to people

to connect with you is shown below.

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This is a big opportunity if you have huge email list that you are using to

invite people. They will either accept the invitation or click on :view profile” to

reject your invitation or report you as “I Don’t Know.”

Whichever is the case, the people receiving your invitation will end up to

view your profile page. If they had initial suspicion about whether they know you

or not, your avatar and background image can help diffused their intention to click

“I Don’t Know,” when they view your profile. Good and true avatar, background

image and your headline can help to win them over to accept your invitation. You

can choose from LinkedIn’s gallery custom background image to use in your

profile page.

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Though, using free background images that LinkedIn provide may look

good to new LinkedIn users, sooner than you started getting experiencing in using

LinkedIn, you will found other people using the same background. Since I am

branding myself, I thought I should also use background image that talks of my

willingness to accept invitations, business calls and help from my profile visitors.

A Good avatar and background image of yourself thus, can greatly reduce

your chances of getting “I Don’t Know” when you send out invitation for people

to connect with you. An invitation with a good picture and headline of yourself is

what people you invites to connect with you usually see first. I have discussed how

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this tip has helped me to greatly increase my connections and of cause profile views

in one article I published on LinkedIn. I recommend that you should also read it.

Here is the link to the article: https://www.linkedin.com/pulse/making-big-money-

your-linkedin-profile-views-daniel-oherein?trk=prof-post

Headline Section

To me this section is one of the most important part of your profile page.

Take your headline to be a replica of your business card. However, it should

actually do more than having your tile and job position. It is also your digital

classified ad to convey what you are able to do to help your viewers. It should

concisely speak to your viewers the kind of help they should expect from you

should they join your network.

It took me a while to come up with my firebrand headline. The idea of what

I can offer to +460million LinkedIn users finally came to me after I have done

enough researches, tested my skills and my claims of helping B2B grow LinkedIn

leads and make it to top 10 in profile views. My former headline was something of

position or job functions as follows.

I also study headlines of leaders in LinkedIn, thereafter, I recrafted my final

headline as shown below.

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Anyone who is interested in growing LinkedIn connections and business

leads, which of cause most businesses are always looking for such opportunities

will pulse, when they see my headlines via my email invitation for them to connect.

The headline also briefly mentioned that I am in the Top 1% LinkedIn growth

hackers, and I have expertise also in in FOREX investment and Fractal Financial

management.

Did the changes in my headline had immediate impact? Yes it did.

My old headline only pushed my profile views to the top 2% and in number

131 out of 8,467 connections.

On the hand the same week I finished designing this course and

implementing all that I have discussed in it, my profile page moved astronomically

to the top 1% and in number 3 out of 10,466 connections.

Everyone on LinkedIn need leads and huge connections in order to be ranked

high and have many page views, which in turn leads to sales. Given the user base

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of over 460 million professionals, and the fact that it’s a source of 80% of B2B

social media leads, LinkedIn’s prominence in the B2B industry will not

change any time soon. My headline and service focus, therefore, addresses

business needs of almost everyone who is using LinkedIn platform now and will

be using it in the future to look for employment or to grow their business. The

headline is relevant to my industry or brand which is helping B2B grow leads or

business connections.

Since what you want to be providing on LinkedIn may not necessarily be in

the same industry that I am in, the best bet is to visit profiles of those people ranked

in the Top 1% in your connections to see how they craft their headlines. This may

give you a good idea of how to write yours. Below is an example of the headline

of the person ranked #1 in the Top 1% of my network, where I crafted the idea of

LinkedIn growth hacker from.

There is a high demand for people with skills that can help others to make it to the top 1% of profile views among their

LinkedIn. Therefore, if you possess the same skill like I do, (LinkedIn profile optimization), you shouldn’t be unemployed.

Just adjust your business focus and start helping others by providing train on how to make it to the top 1%

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Contact section

This is the section you will need to include as much as possible how

people can contact you. Professionals know how to use this section, so if

you want them to reach out to you, include all your relevant contact details

here.

Vanity (Public) URL Section

Your vanity URL is your LinkedIn web address that you give out to

people to visit your LinkedIn profile in your offline and online marketing.

This URL may initially consist of numbers, however, you can change the

numbers to suit you. It is always advisable to use easy to remember name.

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For example using your full name instead of numbers as your custom URL

is considered as a good practice to ensure more visibility, and make it easier for

people to remember how to find you on LinkedIn. I use the same vanity URL for

my Facebook and LinkedIn accounts.

Summary Section to tell your professional story

There will be a time where you may be having 100s of people coming to

view your profiles every day. They came because when you sent out email

invitation to connect, they saw you catching headline of how you can help them.

Therefore, the summary section of your profile page is where you will capture

them to become interested buyers of your skills, products or services. Before I

came up with my final summary, I spent a considerable amount of time to craft it

by visiting other people who are top in my network. I also study views of other

people on how to produce quality summary and visual content.

The general practice is to adopt a 3×3 approach when writing a LinkedIn

summary. This means a three block of paragraphs. Within each block you should

limit your sentences to a maximum of three lines of concise statements about what

you do, the results you generate, and a call-to-action for people to download

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something from your LinkedIn page, or visit your website, contact you or whatever

you want people to do when they visit your LinkedIn profile page.

The summary write up should showcase your strengths and commitments,

as well as your unique approaches towards helping other professional peers and

customers. I took a slightly different approach though, as shown below and with

my Call-To-Action (CTA) that is, what I want them to achieve during their visit

to my profile page being presented to them first.

You can cut your paragraphs down without loss of information of the

solutions you bring into people’s life or businesses with your skills. As you can

notice from the above snap shot of my summary section, I used special characters

and symbols such as † » ♛ ✔. This is very common among top 1% LinkedIn

trainers; and people use them as bullet points to draw attention of readers to

important parts of their summary that they want their visitors to remember.

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Tips: If you see a special symbol from other people’s LinkedIn profile that

you like, you can cut and paste them in your profile as well. I have

extensively made use of some of them for my readers to select which ones

they can cut from my profile page for their own use. Here are more examples

you will find from my profile page that you cut and paste for your own uses.

► ★ ▬▬▬ ►►► | ◄◄◄. To cut and paste them just visit my profile

page at: https://www.linkedin.com/in/doherein

The visual sections

At the end of the summary page add as many relevant visual contents as

possible to your profile. What is relevant is subjective. A firm seeking to attract

high quality skills may include visuals of their current employee testimonials,

video tours of their office to show how conducive their working environment is,

etc., just to attract new recruits. On other hand, a job seeker may include media

relating to past projects they may consider of high impact that they have completed

and brought in more revenues to their employers. Even if you are not the major

role player in such projects, include them and state your roles that you carried while

working on the project with other team members.

If you are a consultant, a teacher, a life coach, a mentor, an inventor, or

entrepreneur looking for funding, a graphic artist/designer, an advertiser, marketer,

eBook publisher, etc., this is the time you should include samples of what you can

do to help those visiting your profile page. If you are a graduate looking for work,

you can actually use the section to include your full CV and as well use video clips

and power point to demonstrate your public speaking abilities.

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Tips for Top Ranking Profile Views: Anything you want to include in this

section, first share it on http://www.slideshare.net/. If you do not have an

account with slideshares.net, go to their site today and open one. Once you

share it on Slideshare.net, grab the link and copy it to where you want to put

it in your summary. See some of my examples below. You can always

update what you share as well.

Start sharing as many samples of your past coaching courses, videos of

public lectures, published eBooks, power points, etc. on the Subject Matter on

slideshare.com. This will tremendously improve your ranking on LinkedIn search

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engine for your kind of skills, and as well enhance your SSI as a thought leader in

your field.

As you filled your summary section with rich media, also make sure

that your headlines and summaries of the media you are uploading reflects

your main headline and summary sections of your profile page. They must

focused on how your skills, products and services can help people who come

to view your profiles to make it to top 1% of profile views in the brands, for

example.

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Sharing media can boost your ranking significantly. If you have good

media where you can show off your skills or more about your achievements

include them in this section; it is like your portfolios you carry around to

show potential employers or buyers. As they begin to watch or read samples

of your solutions and trust what you offer, this will lead them to either recruit

you to bring the same solutions to their businesses, or train them and their

staff or simply buy products and services from you.

Experience, Honours and Awards

In order to back up your expertise in an efficient way, you should also have a re-

look at this section of your profile. Make sure to put special symbols or characters

► ★ ▬▬▬ before each statement if you want to grab people’s attention. ►►►

| ◄◄◄. Also make sure that you have listed

The most current and relevant professional experience.

Major duties described in bullet points.

Past work-related awards along with succinct descriptions.

If you do not have any honours and awards you should consider including a

statement about your LinkedIn SSI if you have any as shown below.

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If you are currently working state the company or institution you working

and include their web address. You should do same for your past employers.

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Skills and Endorsements Section

A skill endorsement is a one-click way for your connections to endorse the

skills listed on your profile. They are simple and effective way of building your

professional brand and engaging members of your network. They also let your

connections validate the strengths found on your own profile page. If your skills

resonate with your headline and summary page, people will endorse you for what

you said you are. In other words:

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more skills endorsements = stronger credibility in your field.

When visiting other people’s profiles, you'll see a display that asks you to

endorse that user for a particular skill. You can de-select any terms shown prior to

clicking "Endorse," or add new terms that fit the person's competencies. Endorsing

people also helps to boost your profile views, as the same person will like to

replicate by visiting your profile page.

Interest section

I used this section to list keywords associated with my profile or that I want

the LinkedIn search algorithm to associate me with when people use those words.

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The effect of this for geolocation search is that my name will pop on top if

people just search for the world Namibia.

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To make it city specifics I also added Windhoek, the city where I am residing

to my name in bracket.

There are two Geo-location tags - name of my city and country where I

reside which I attached to my name. I am the first person that actually introduced

such additional name tags to help me rank favourably, if people use LinkedIn

location search facility or Sales Navigator to look for companies or my kind of

skills or business services, in Namibia. Remember that I am a Geodemographer,

and LinkedIn is about Geodemographics, so using these tags in all my posts and

invitation automatically attract local LinkedIn users who not yet in my connections

to pulse and a have a look on my profile.

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Voluntary and Cause Section

I used this section to wrap up the kind of free services I provide. It enable

me to say more about my free training I offer to people, that I could not elaborate

upon in the summary section. I also list the type of free manuals and eBooks that

they can download from my website. For example, since this particular training is

relevant to my LinkedIn focus, I give it away for FREE voluntary to 1000s of my

visitors.

What is the catch? I provide 6-12 months subscription service. With this

training guide. However, the necessary resources such as email databases, utility

software and other tools or support necessary to obtain the exact same results

described in this manual are only available after they paid a small subscription fee

of $44.

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This also opens up opportunity for me to attract corporate businesses and

charge them premium fees for training their staff or helping them with their

LinkedIn market.

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Part 3

Optimization of your invitation to connect

A profile page optimisation is not an end in itself but a means to grab the

attention of visitors to your LinkedIn profile, and make them to react to your skills.

People won’t know about your profile page unless you invite them to view it and

connect with you. This is why I said that profile page makeover or optimization

process is not an end in its. If you do not drive traffic to your profile page nobody

will turn up to view it. It is that SIMPLE. However, unlike that type of web

marketing, LinkedIn has made it much simpler for one to drive traffic to his or her

profile page while inviting people to join their connections.

Fortunately LinkedIn provide metrics of previous activities that helped their

premium members to drive more traffic for their profile views at end of each week

as shown below.

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Adding new connections as in my case above is one of the highest

contributing method for my page views in the week of Dec19 – De 25. These

connections comes from variety of sources as I have shown below.

Each method in the end must be able to make the viewers become a

connection, otherwise, you cannot further share anything with them or ask for their

endorsements and recommendations after they left your profile page.

Hence the next major activity after the makeover of your profile page is to

be exposing it to people to view it so that they become part of your connections or

network. One of such ways is through sending out invitations for people to connect

with you. This process as well must be optimized for better results. Many

LinkedIn trainer never revealed this secret of how they got so many connections

or how to optimized invitation emails sending process for better results. This is

what has pushed my ranking to the top 1% of profile views in my network in less

than 4 months. Some the principles I used for optimizing my email sending process

for achieving good results are listed below.

1. Be promiscuous with your invitations to connect;

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2. Create a critical mass of followers from L.I.O.N, lists;

3. Get clean targeted local or geo-based contact lists of people in your brand or

profession;

Principle 1: Be promiscuous with whom to invite

To be promiscuous here means you should restrained yourself when inviting

people in the initial stage of building your network. This is mean you will have to

ignore LinkedIn’s advice to only invite people you know. That will only help you

to sell premium products and services. It won’t help you to grow connections to

30,000 in the near distance time; or generate views that can help you to be ranked

in the top 1% of profile views among your network members. LinkedIn’s search

algorithm also favours people who has more connections. Let say you have a 1st

level connections with someone who accepted your invitation though you have not

met the person before. You are also exposed to that person’s 2nd and 3rd level

connections when they look up for his or her profile. Therefore, if you only invite

few people you know, you are limiting the opportunity for your skills to be

discovered by 2nd and 3rd level connections of other people from far and wide who

might be also be interested in your skills, products and services.

For now the opportunity is there for people to grow their LinkedIn connections to +30,000 using email databases

they can upload. I do not see why anyone with web-based business should not be inviting people from his or her related businesses to have connections with them. It is faster than relying on SEO or LinkedIn Sales Navigator.

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Preparing your LinkedIn account for sending out invitation

Preparing your LinkedIn contact list is one of the first activity you will do if

you want to optimize the invitations you send out for best responses. When you

first signed up for LinkedIn, you most probably started by allowing LinkedIn to

pooled emails of your friends or people you may know from your Yahoo, Gmail,

Hotmail and other email accounts. The system will pool emails of your friends

from these email accounts even though they may not be active on LinkedIn. In

doing so, the automation also usually pooled SPAM and other dead emails along

with the few active email of your friends into your LinkedIn account. This is

because the algorithm to synchronise emails from your different email accounts

cannot distinguished between good or bad emails.

An email may be active, yet may not be good for use to invite people to

connect with you on LinkedIn. This is because LinkedIn’s membership or

connections are based on personal email accounts and not business accounts.

Example of generic emails are listed below.

[email protected];

[email protected];

[email protected]

You will find more discussions on data cleaning in Quick Primer 3. These

company type of emails in your email account are usually pooled together with

other good email each time LinkedIn synchronised your account to send them

invitation. Technically speaking, people do not use those type of emails (generic)

to open their LinkedIn accounts. When invitation to connect is sent to them, such

Page 37: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

invitation ends up being deleted because in most cases they are not linked to

LinkedIn account. Therefore another best practice you should adopt to optimize

your invitation is never to pool emails from your Yahoo, Hotmail, Gmail or other

email account.

If you must invite people you know in your email accounts, first export them

to CSV spreadsheet and inspect them manually to remove dubious emails from

your invitation, then upload the manually cleaned list.

The next important task you should do therefore, is to clean your LinkedIn

contact list of all your old email invites imported from your Yahoo, Hotmail, Gmail

and other Email accounts before you upload new contacts. This process is called

data Scrubbing and Cleaning.

This is a process in traditional data capturing environment of removing dead

datasets (or email in our case) that does not make sense. A number of email

addresses synchronised by LinkedIn from your various email accounts may not be

active again, and many of them may not even be on LinkedIn.

Page 38: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

This is one of the biggest disadvantage of asking social media platform to

pool email address of friends from your various email accounts. When they pooled

all the emails, they are unable to tell which of them are good or bad. Bad emails of

cause, if they are not filtered out from your social media contact list before adding

new active email contacts that you want to invite will hamper and limit the number

of actual invitations you can send from LinkedIn; and thus hinders your connection

building process.

But when you cleaned your LinkedIn contact list first, and avoid future synchronising your invitation from your email accounts

you are actually optimizing your invitation sending process.

Page 39: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

This is one of the primary reasons why many people do not see immediate

growth in their LinkedIn connections, even though they uploaded contacts of the

so-called L.I.O.N list. First and foremost, bad emails have to be cleaned or

removed from your list before you implement other Growth Hacking Strategies to

be discussed in this course and Quick Primer 3.

Before you upload new email contacts to your LinkedIn account, make sure that you cleaned the old contacts and cancelled the invitation you sent to them in the

past.

You can actually do this by using the Cancel Invitation function of

LinkedIn system. Use the following steps to accomplish the task.

a) Go to your Pending Invitation

b) Click on the invitation icon from the drop down menu,

c) Click on sent invitations.

This will bring up a new window for you to select and cancel invitations as

shown below.

Page 40: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

From cancel invitation you can actually see whom LinkedIn sent invitation

to in the past on your behalf. Cancelling invitations does not mean that you have

remove the email contacts from your LinkedIn account. This will still occupy

storage space, and they may hinder your ability to upload more new contacts in the

future. To delete them completely from your account, do the followings:

a) Go to My Network, Select Add Contacts,

b) Click on icon to manage imported contacts

Page 41: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

c) This will open up the windows for you to see all your imported

contacts that has not yet accepted your invitations, though, you might

have cancelled them.

Page 42: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Click on “Delete Selected Contacts - A new window will pop up asking you

to confirm your deletion. You should choose delete to confirm your action.

A confirmation window will then appeared to let you know that all your old

contacts have been deleted.

Page 43: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Be Caution when loading email contacts

In Quick Primer 1, I said that LinkedIn has more than 460million email records

of business owners and professionals. I also showed you how the matching process

of your email list with +460million email records on LinkedIn works. Please

review the study guide for Quick Primer 1 to understand the concept of Joins in

database management and application of the concept in LinkedIn.

While the above framework may sound so simple, however, it is not advisable

to upload big email list at once. For this Quick Primer 2, you will find all the emails

supplied with it in your membership or subscribed area of my website. To

download any of the email list that you want to be working with, login to your

account, and click on the Main Menu.

This will open extended menu. Look for the menu called “Your Account” from

the Main Menu as shown below.

20million

Email records

LinkedIn

Perform Record

matching

Invitation sent

to match

records

Page 44: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

This will lead you to more menu options about your account as shown below.

You can have access to all downloads associated with this manual and your 6

Months Subscription(s) from My Pages or My Downloads menu links. I

personally prefer to access my files from My Pages. Click on My Pages to access

Page 45: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

pages associated with your subscription, or view and download all associated files.

Since this study guide (Quick Primer 2) is for 6 Months Subscription, click on

that link to see all the files you can download to your desktop or cloud storage.

You can also access the files from the Main Menu area as shown below.

Page 46: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

While you are inside the pages you are allowed to have FREE access to, you can

scroll to the bottom of the page to familiarises yourself with all the files. You can

download all the files for FREE for the next 6 months.

Of importance is the list of all my LinkedIn connections you can download for

FREE to also build your own connections. The list is updated at the end of each

month.

Another important list is that of active LinkedIn Open Networkers. Part of my

+10.5k active LinkedIn connections where built from this list. May have filter out

the two list against each other to ensure that there are no duplications in the two

list.

Page 47: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

The next thing you should probably want to do is to look specifically for a file

called Excel Sheet Utility Software for Splitting Large Files.

Download it, and install it to your desktop after you unzip it.

Likewise download the file called +10.5k active LinkedIn members in my

connections and unzip the file to your desktop.

Page 48: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

The file was saved as “LinkedIn_Connections_31_Dec_2016.CSV.” You can

change the name but always save the file you want to be working with in CSV

format (see discussion in Quick Primer 1).

The total email contacts in this file is 10 588 cases being all the active LinkedIn

members in that I have established connection with as at 31 December 2016. You

can send LinkedIn invitation to them but note that not all of them are active L.I.O.N

members.

Page 49: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Since you cannot upload the list at once, use the Excel Sheet Utility software

that you downloaded earlier to split the list into smaller parts. You can break up

the list up into smaller parts of 500 email contacts per upload to your LinkedIn as

imported contacts. Depending on your time, you can upload up to 5 or 10 list per

day.

Understanding how LinkedIn handles invitations to connect

Invitations are how you make connections on LinkedIn. When one LinkedIn

member sends an invitation to another person who then accepts the invitation, they

become 1st-degree connections. If the person receiving the invitation isn't a

LinkedIn member yet, they'll be prompted to view your profile in order to accept

the invitation and join. As you build your connections, from the email invitations

sent out, each newly accepted invitation can increase your access to thousands of

other professionals in your network.

Page 50: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

When invitation is not yet accepted, LinkedIn will automatically sends no more

than two reminder emails to such recipients. If the person who has not yet accepted

your invitation is already a LinkedIn member, they will send two reminders within

a period of 6 months. Those not yet on LinkedIn are sent two reminders as well

but within two weeks.

Avoiding “I don’t Know” (IDK)

When you sent invitation to people not on LinkedIn and don’t know about its

functionalities, they may click “I don’t Know” button. This is a type of complaints

against your invitations. If you have many of them, LinkedIn will flag your account

as SPAMMING or reduces your limit to send out large emails per day. You can

reduce the number of complaints (IDK) or avoid them in several ways.

Although LinkedIn encourages people to send invitations to connect to people

who are not yet on LinkedIn, you should actually try to avoid them by starting out

with L.I.O.N list until you have a good reputation, and a good profile headline.

You should also not send invitation to any email twice with 6 months of sending

the first invitation to them. You have from 10k to 20million email databases at

your disposal to get just 30k in connections.

Therefore you do not need to worry inviting people not yet on LinkedIn to have

connections with you. Secondly, because they are new to LinkedIn, they are also

likely to not going to be responding to your engagement emails (see Quick Primer

3). The Figures below shows the process of how to drop those people not yet on

LinkedIn from your email list that you want to send invitation to (Also, see Quick

Primer 1).

Page 51: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

When you first upload a list, LinkedIn email matching algorithm will search

your list and match it with emails on their own Big Data Base (+460million). It

will then intelligently displayed people on your list that are already on LinkedIn.

Active LinkedIn members will have profile pictures and headline of their

profession, including their industry/occupation. If you want to start building your

connections by sex, profession or industry, you can deselect those people you do

not want to include using their pictures and profile headline. This is another way

of using Big Data Analytics for building your connection by segmentation on

LinkedIn.

To deselect those you do not want to invite, follow the instruction given in

the next Figure below.

Page 52: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

As you would notice above, those emails are not yet on LinkedIn. While it

is good to also sent invitation to them, nevertheless, it is difficult to know whether

their emails are still active or whether the people knows how to use LinkedIn for

B2B connections. This does not mean that one cannot still invite them for business

connections. In fact, we can send other invitations to them to connect with us in

various LinkedIn discussion groups. How to do this is discussed in Quick Primer

3.

If you finished inviting the 10.5k list, you can move on to 25k L.I.O.N list.

In no time you should see increase in the number of connections from few

hundreds to +10k. This is how I grew my connections to +10k between the monts

of September to December of 2016. It worked for me and it should work for any

one that follows my instructions in this study guide. You can see the result below

for yourself.

Page 53: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

What to do when uploading email contacts file didn’t work

Sometimes, you may find that you are unable to upload your contacts. This

is the most frustrating part of the invitation process. When this happened, LinkedIn

will return an error as shown below.

Below are some suggested guidelines that might help you if your upload of

files runs into problem.

Use a standard language format and use only English, French, German, Italian,

Portuguese, or Spanish.

Page 54: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Include a column header in the top row that identifies the information below it. You can

add a column header to the file manually before uploading.

The first 3 columns of the column header are required fields and should be labeled in the

following order:

1. "First Name" should be typed at the top of the first column.

2. "Last Name" should be typed at the top of the second column.

3. "Email Address" should be typed at the top of the third column.

4. All other fields are optional.

In TXT files, separate the columns using commas.

If your contacts are separated into subfolders, you may need to create contact files for

each subfolder and upload each file separately.

Follow LinkedIn recommended size of not more than 500 contacts at once.

Sometimes the problem may persists for a day or two. In that case, there is

not much you can do except to wait. This is the only limiting factor to uploading

files as fast as you want to go.

Principle 2: Create a Critical Mass of Followers.

Most LinkedIn top trainers recommends that to get a head start in building

LinkedIn leads, you should at least have 500 connections. In addition to widening

your target audience, the magic 500+ in your profile has a psychological impact

on those who view your profile. I will suggest that you should get up to 5000 in

connections as measure of critical mass of followers (followers who will be

responding to your Call-To-Actions) before you start sharing content with them on

LinkedIn.

You can reach this number with my 10.5k and 25k LinkedIn L.I.O.N list

(you should download them from your account area) within 1-2 months. However,

as you will learn later, that most people on L.I.O.N list do not necessary have time

to visit your profile page because they are Open Network or set their account to

accept invitation from anyone. Once they are notified that you want to connect

Page 55: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

with them, and the click Accept, most never have time to view you profile. When

you are automatically added to their connections was the click accept. As a result

they are automatically added because they too want to have huge connections as a

show off. Also, they may not necessary be in the same profession or brands that

you want to be targeting. In that case, you have to get targeted list of your interest.

How to be in the top 1% of Linked Profile views?

The usual argument by LinkedIn for introducing the feature “”How you rank

for profile views” is that no two professionals are alike, and by seeing how you

rank relative to your professional peers, you'll have the added information and

incentive that will help put your skills, consultancy services, or products and

services in front of 1000s of your connections that are below you in profile view

ranking.

LINKEDIN'S "HOW YOU RANK" TOOL SHOWS HOW YOUR PROFILE

VIEWS STACK UP AGAINST YOUR CO-WORKERS, PROFESSIONALS IN

YOUR COUNTRY AND OTHERS IN YOUR CONNECTIONS.

Being top of the 1% profile views in your network also means that you are

a thought leader in your brand, you will be able to help and mentor others joining

the network to also make it to the top of their brand. The first thing people joining

your connection do is to view the profile of the person in the top 10 of 1% in profile

views. That is what I did myself.

As a data scientist and analyst, my desire to be in the top 1% of profile views

among my connection started in September of 2016. This led me to seriously look

Page 56: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

into common LinkedIn traits among the top 10 people ranked in the top 1% of

profile views in my network. By October 27, 2016, I published the result of my

research.

https://www.linkedin.com/pulse/how-get-millions-linkedin-readers-your-

publications-what-oherein

By then my ranking was in the top 2% for profile views and #62 among my

connections of 5,371 as shown below.

As you can see above 5000 is a critical mass for you to start being noticed.

My research led me to my first conclusion that one must have millions of people

reading your LinkedIn pulse. I later discovered that I was wrong in that my

conclusion. Though publishing is one of the things you need to being doing to get

to the top, but you can also get to the top 1% of profile views mainly by adding

more people to your connections and sharing relevant information with regards to

what your profile headline and summary section are saying.

For example if I say I am a LinkedIn Leads Growth Hacker, I should be able to use statistics and numbers to

show to people my results and how I can help them achieve the same results.

Page 57: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

LinkedIn usually provide such suggestions on the right-hand side of your

profile ranking statistics so that you can begin increasing views to your profile

immediately, by taking actions with their suggestions.

As you can see from above statistics, my major source of increasing profile views

in that period was through adding new connections. This tactics I have discussed

extensively in this Quick Primer 2. However, note that your invitation for people

to connect must be optimized as well by using Geodemographic contact lists.

Organising your invitation to connect by some Geodemographic characteristics

can help you improve your LinkedIn ranking in profile views significantly because

of less competition. Before my invitation optimization exercise which took me

actually more than 1 week to complete, my ranking for profile views slide back to

#131 out of 8,467 as shown below.

Page 58: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

By following the suggested metrics offered by LinkedIn my profile ranking

began to improve as my connections was also going up as shown the series Figures

bellows depicting my move to the 1%.

Page 59: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

What I did was very simple. I stopped adding people from my purchased

L.I.O.N’s list, but focused more on geo-location targeted list.

Page 60: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

The people who are not on the L.I.O.N’s list have fewer connections than

those on the list. They are also the ones who are viewing my profile page than

those with more connections than me. In other word, profile views are pushed up

by people who are not already on L.I.O.N list. More than 95% of these LinkedIn

users wants to grow their connections/network, get to the top 10 positions among

those ranked in Top 1% for profile views in their network as well.

Importance of ranking in the top 1% of profile views

Most people visit the profile pages of people in the top 1% in their network

to gain inspiration for what they did to be among the top 1% in their network. If

you are ranked to be in the top 1% in your network, it tells others below you how

well you are doing to sell yourself (skills, products and services) on LinkedIn to

those people in your connection. Psychologically, it work like search engine. The

above snap shot of my ranking in December 2016, is what my 10k connection sees

each time they also view their profile ranking.

Source of knowledge and inspiration to others

If you are a consultant providing services such as coaching, training, etc.,

LinkedIn recommends using their “How You Rank” tool to identify who in your

network can help increase your visibility, and attract new business opportunities to

you and possible new sales, either locally or globally depending on the

Geodemographic focus of your connections.

Page 61: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

You can also look at the opportunity of a high ranking in profile views may

mean to your own business. More and more professionals are signing up for

LinkedIn accounts on a daily basis, if you are ranked in the top 10 with top 1%

profile views, new people accepting your invitation to join your network will be

looking up to you as a thought leader or source of expertise and knowledge, or a

person with the right skill in your brand profession. LinkedIn’s current users

include executive members representing every Fortune 500 Company. The

Geographic spread of its users are shown below as at 4th January, 2017.

https://press.linkedin.com/about-linkedin 4th of January, 2017

According to their claims, professionals are joining LinkedIn at a rate of

more than two new members per second. The fastest-growing demographic joining

LinkedIn in 2016 includes 40 million students who are recent college graduates.

They are LinkedIn's fastest-growing demographics.

Page 62: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

In Africa for example, where unemployment is very high, only very few

professionals are signing up for LinkedIn at the moment. Their statistics shows

only 5million registered professionals signed up in so far from South Africa for

example. Therefore, if you are top in your network, in a country like South Africa

where there is a huge potential for more professionals to be using the platform in

the future, you will be look up to by both corporate and individuals for skills on

how to be using LinkedIn effectively for job search, business intelligent, and sell

products and services. As more and more people in your country are joining

LinkedIn, the more people will be looking up to you for professional advice and

inspiration or even for training courses on how to use LinkedIn effectively.

Local businesses too, will be calling upon you for professional advice to

train their staff; or help them to revamp or optimised their company profile pages

for higher LinkedIn profile ranking. You will become a thought leader on

LinkedIn, in your field, and in your local area.

When people who are ranked lower than you in the top profile views wants

to know what changes they can make to their own profile in order to rank highly,

they usually to go to views the people with higher ranking in profile views.

If you have good statistics to show for your ranking, and a good story to tell

them of how you got to the top 1% and be ranked #1 out of your total connections

say 10k as in my case below, people will be looking up to you for advice. If you

have training packages to offer them, they will be snapping them up as well.

Page 63: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

This is one of the main reason to strive for top 1% for profile views among your

brand, profession and connections.

Lastly how you rank can also be a means to test whether your profile page

optimisation is working for you. Your profile ranking should definitely improve

to the top position in your network after you finished implementing this training

course.

Tricks and cheats on how to push your ranking to #1 in profile views

If you follow my tips in this Quick Primer, e.g. optimize your profile page and

invitations, get your connections up to 5000 using L.I.O.N list to start with, you

can actually push yourself to the top 1%, but it requires a little bit of statistical

cheating.

Page 64: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

I discussed the process involved in full details in Quick Primer 3. You will need

to get your invitation to connects to owners of businesses particularly web

businesses are not in L.I.O.N lists.

Principle 3: Get clean targeted

You see it does not matter whether people use LinkedIn’s search engines to locate

your fantastic profile page, or you get them through visit your profile page by

sending invitation to L.I.O.N list or you use Sales Navigator, or you invited them

by uploading your own contacts (see Quick Primer 1). What is important though,

is that you must have a good clean list of people in your profession or target

market. In as much as LinkedIn helps you to send out invitations to people to

connect, people will always accept your invitation and visit your profile page, if

your headline resonate with their own interests or needs. So sending out invitation

to 1000s or even 100s of 1000s email contacts should not be a problem if you

follow the best practice. You will always get people interested in your LinkedIn

brands if the invitation goes out. However, you will do better if you target whom

you send invitation to.

Case study: How to generate targeted LinkedIn leads with interest in

stocks and FOREX trading

My resorting to LinkedIn for people with interest in the financial market or

crowd investing as I have explained in Quick Primer 1, is to market my eBook

which I wanted to be giving away for FREE. I am using this trick as one of the 8th

lesson I learnt from studying investment mind sets of Warren Buffett as a

successful investor. Contrary to what people believe, Warren Buffett does not risk

too much money into the stocks markets. Also, he does not lose too much money

Page 65: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

as well. This is because he only invests FRACTAL (small) portions of what his

crowd of +40000 devoted shareholders of his Berkshire Hathaway Inc. entrusted

into his care.

This practice of not risking too much of one’s equity into the stock markets

is what I call FRACTAL INVESTING. They entrusted RELATIVELY small or

fractal bits of their own money (in millions of dollars) to his care. In return, he only

makes FRACTAL PROFITS collectively on behalf of his crowd of +40000

SHAREHOLDERS. This secret of crowd investing is one of the untold secret of

Benjamin Graham the teacher of Warren Buffett. Put yourself in Warren Shoes

with +40,000 investors who willingly gave their money to you for investing in the

stocks on their behalf. Even if you return $1 and you share the profit equally, you

will be making 40, 000 x 0.5 = $20,000, irrespective of your investment

techniques.

So the problem of many small retail investors like me and you is our in

ability to be investing on behalf huge crowds because we do not know have the

means to build such huge crowds in the past. LinkedIn has change all this. Today,

you can build a crowd of stock and FOREX investors that you can be investing on

their behalf by simply inviting them to connect with you on LinkedIn.

This principle of investing on behalf of large crowd has been working for

Warren Buffett for more than 60 years. Therefore, it should work for any other

person who is able to gather same crowd of willing investors. You can download

my eBook for free if you signed up for my 30 Days Free Trial Subscriptions to

find out how Warren Buffeett has used Fractal Investing successfully over the

years.

Page 66: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

In crowd investing even those without skills to invest in the stock and

FOREX markets profits, by marketing Fractal investment skills of their leaders to

1000s of other people as affiliate or partners. Your income should be coming from

commissions based on the number of clients you attracted to such good trainer or

school.

You can also offer fund management services to the micro retail sector of

the industry, just like big hedge funds companies are doing in the macro sector.

There are many online brokerage firms that now specialises in crowd investing or

social investment networking whereby many people follows a leader. This is

achieved without expensive brokerage set-up by using Percentage Allocation

Management Module (PAMM) feature of Meta-Trader software. PAMM feature

like an asset management system, whereby the leader (fund manager) is to trade

his or her own capital, as well as replicating the same trades for other investors in

Page 67: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

proportion to the amount of equity they have or brought in to follow the expert

trader.

The PAMM partnership programs provide opportunities for other people not

skilful in stock or FOREX trading to benefits from the markets if they bring other

clients on board, primarily as new investors to be following the fund

leader/manager. In this way, the fund manager gets a helping hand and the chance

to expand his client base (thus, increasing his potential compensation). Partners on

the other hand get paid for their work. Everybody wins. PAMM partners may

provide managers assistance help in other aspects of their work such as advertising

and marketing, risk management, analysis, etc. They are rewarded with a fixed

percentage of the manager's compensation which comes from profit they make on

behalf of owners of funds they are managing.

The same concept can be used by anyone with business idea and wants to raise

start-up capital for such idea. Investment symbol for the idea or business or charity

or church project can be created by PAMM leader/manager on behalf of the project.

The owner can then start attracting more crowds using social media to invites their

friends and well-wishers to follow and invest alongside the investment symbol.

Most people involved in customer acquisitions for other online stocks and

FOREX investment managers/brokers, often struggle with recruiting clients from

various social media. In the remaining part of this Primer, I will discuss how to

easily find FOREX and other online stock market investors (clients) on LinkedIn

by using Big Email Database (1million database of FOREX investors) acquired

from email vendors.

Page 68: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Without Big Email Database, to connect with people of your interest e.g.

Online FOREX TRADERS on LinkedIn, you will use the search facilities of

LinkedIn as shown below.

Step 1: you type in the keyword in the search box e.g., FOREX

INVESTORS

Step 2: Select people since you are searching for people.

Step 3: You can refine your selection by specifying location, etc.

This will then present the people involved in FOREX trading that you can

connect with. The problem with this method is that it is tedious and time-

consuming. You will only be able to add few hundreds of people to your

connection in this way. Also, LinkedIn though provide free search facilities, they

are now moving towards paid search service like their Sales Navigator.

Page 69: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

An alternative method is to upload databases of people involved. FOREX

TRADING, and allow LinkedIn to send them invitation on your behalf. When the

people receive your invitation, they will read the caption about your headline

profile inside the email, and they will decide whether to connect with you or not.

This is my main method of making my first business connection with people on

LinkedIn who are likely to be involved in FOREX trading in the past, without

being branded as a SPAMMER. Making my first connection with potential clients

is necessarily so that I am able to establish the following relationship with them:

Make them to download and read my eBook;

Make them invest alongside my FOREX PAMM account

recommended inside the eBook. This tactic was what Benjamin

Graham taught Warren Buffett inside the book “The Intelligent

Investors.” The method has worked for both Graham and Buffett for

more than 70 years. It will still work for you if you understand the

concept.

Make them to receive free stock and FOREX investment

signals/newsletter published via LinkedIn or Twitter account;

Train them to become partners for recruiting other investors

Start investment discussion groups.

To acquire Big Email Databases of potential online investors you don't need

any forex marketing agency or LinkedIn lead generation companies to do it for

you. Although, the examples discussed in this eBook uses Big Email Database of

FOREX traders, this same principles applies when generating leads for other

sectors. You can purchase geodemographic Email Databases from email vendors.

I purchased the 1 Million email records of FOREX TRADERS from Email

Page 70: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

DataPro. Click on the banner below if you need more targeted email datasets

outside the FOREX sector.

https://www.emaildatapro.com?acc=14bfa6bb14875e45bba028a21ed38046&___store=german

How to download and use the 1 million email database of FOREX traders

First you will need to login to “Your Account” as previously described. And

look for the 1 Million FOREX traders file. The file is divided into two parts for

ease of download with example shown below

Page 71: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Remember that you will also need to split each file up into small parts of

500 to 900 emails using the Excel Utility software. If you want to learn more on

how to work with large files, you will find my video tutorials on the subject in your

membership area.

Page 72: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Part 4

Introduction to social selling with your LinkedIn connections

Everyone on LinkedIn has a primary purpose for setting up a profile on the

platform. Some joined LinkedIn for career recognitions and recruitment for new

jobs. Others joined to offer professional services or Business-to-Business solutions

to other people/businesses. For the first group of people looking for jobs, having

good profile and huge connections maybe enough to be spotted or

endorsed/recommended by other people in your network. If you implement my

steps as I as presented from Part 1 to Part 3 of this Quick Primer, you should be

able to get spotted and get a good job.

However, for those of us who wants to sell our skills or services in the form

of coaching/training, trading, selling eBooks of “how to,” etc., we need to engage

the people that connected with us in a variety of ways in other to expose them to

our services or websites where they can download free stuffs or contact us. Until

you established this secondary contacts with them, your huge connections on

LinkedIn by itself does not bring sales or revenues to anyone. You need to master

the act of social selling on LinkedIn.

The first thing you should do is that, once you see connection requests to

connect ar coming in, and your LinkedIn connection contact list is growing and

looking impressive, you should learn to archive it (save a backup up of it) on your

local hard drive or other cloud storage facilities like dropbox.com for further

proper email marketing analytics outside the LinkedIn platform. To back up a copy

of your LinkedIn regularly follow the steps below.

a) From My Network, click on connections.

Page 73: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

This will lead you to another window that will allow you to export your

connections in CSV format.

In principle, LinkedIn wants you to be doing one-on-one engagement with

your connections like send them congratulations message for changing jobs or for

a new promotion. However, if you want your connections to receive “same

marketing campaigns at the same time”, you should become a premium/paid

subscriber. Alternatively, should be doing a lot of sharing of photographs, short

Page 74: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

tips, gossips, from your wall, and more importantly, publishing articles on your

area of expertise in your publishing area.

Why it is good idea to be sharing and publishes articles on your LinkedIn

wall for others to see, however, if you have a small number of LinkedIn

connections, your published articles could easily be swallowed in the midst of

other articles or postings from people with more connections. A good strategy you

can adopt is to share the same published articles or campaigns via direct email

marketing with your LinkedIn connections.

After your campaign is published on LinkedIn, you can send your list an

email alert notifications. If you are using good email marketing provider, you

should also be able to do further metrics and analytics to optimize your engagement

with your LinkedIn connections. This is the actual market segmentations or niche

identification.

Those who clicked on the hyperlinks or your “Call- To-Actions” (CTAs)

button in your messages can be tracked to know where they are coming from, what

Page 75: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

devices they used to open your emails and the type of mail box provider they uses.

These are your valuable connections who are interested in your eBook or

products/services you want to sell on LinkedIn. Those who did not clicked on the

message can be followed up for some time before they are taken off your email

marketing follow up campaigns; and possibly your LinkedIn connections.

This way, your LinkedIn connections database expands with new and fresh

entries that are really your true followers and interested in hearing from you. All

this said and done, you will need beyond the 1million database of FOREX traders

provider along with this eBook. You will need the followings:

Good quality database provider; invest in one that is trusted, has been

in the business for a long time, has excellent client testimonials and

has offerings that have set industry standards.

Good email storage and sending server. The truth is, you cannot send

good marketing campaigns to more than 1000 people from your

normal Yahoo or Gmail or work email client at once. You will need a

dedicated web server for such marketing.

Summary and recommendations

If you are just looking for how to grow your LinkedIn network to +10,000

connections, following my steps from Part 1 to Part 4 of this Quick Primer 2,

should certainly get you there. This is based on the premises that you have the same

data that I used to achieve the same success. Therefore I recommend that you

should complete your subscription to my 6 Months Membership access to the rest

training resources associated with this guide.

Page 76: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

With 1 million Big Email Database of Forex traders, you will be able to

achieve this goal within the next 6 months. If you need more email databases other

than from the FOREX sector you can buy more from:

https://www.emaildatapro.com?acc=14bfa6bb14875e45bba028a21ed38046&___store=german

If you want to have a complete knowledge of Data Science, Analytics,

Geodemograpics Data Mining, Profile Page Optimization, Social Selling & Much

More I will suggest you should take the 12 Months Membership training package.

You will gain access to all my lecture notes, resources and support for 12 months.

TO UPGRADE TO 12 MONTHS SUBSCRIPTION

VISIT MY WEB SITE TODAY TO ORDER

http://678linkedin.com/index.php/courses

It cost only $7.30 per month compared to $24 per month as

Premium Subscriber to LinkedIn

This is a BIG BARGAIN!

Page 77: Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics

Better still if you subscribe to any of the membership package you

will get a 50% discount. This offer is valid till 31 January 2017 provided

you use the coupon code below.

Coupon code: LI678JAN31

http://678linkedin.com/index.php/courses

Learn how to better use Big Email Data and analytics to solve your business challenges. You’ll discover how to use

LinkedIn and Big Email Databases to understand your local and global customers, identify high-potential prospects,

and get fresh findings on how to use Geodemographic data you already have to build your LinkedIn Connections

and business prospects.

Trainer: Daniel Oherein

https://www.linkedin.com/in/doherein

Special skills: Geodemographics, Cluster Analysis, GeoDa, Marketing analytics, Primary sources of

Geodemographics data, Census and Households Surveys, Poverty Mapping, Marketing Research and

Analytics, Customer insight, Customer profiling, Customer behaviour and Customer segmentation, Target

marketing, Geographic trade area analysis, and much more