Quick guide to UX and web copy
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Transcript of Quick guide to UX and web copy
WORKSHOP: REDESIGNING WEBSITE
WORKFLOW, UX GUIDE AND WEB CONTENT TIPS
(SELECTED SLIDES)
People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.
T h o m a s m a n n
research audience
goalsmission
design graPhics infographics, photos,
video, typography
overal visual look
Plan strUctUre information architecture
site map,platform
write content
develoP website
and test, test,test all the time
laUnch keeP it
UP-to-date
design UX sketch wireframes
and build a prototype
in our case:
modify template
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website redesign workflow
!
the best of
corPorate websites best Practices
“don’t make me think”
User eXPerience and navigation tiPs
UX bUsinessgoals
visitors goals
where am i?
where shoUld i start? where did they PUt ___?
why did they call it that?
what will haPPen if i click here?
what are the most imPortant things on this Page?
things visitors
shoUld not think aboUt
content is king
qUick gUide how to write an effective web content
notice teXt on pages
read text scan text
see just images79%
16% 84%
21%
make yoUr coPy
scannable
Use simPle langUage
and short sentances
be sPecific
divide teXt into Parts
(titles, subtitles, lists, steps)
keeP it short for the first look (but add special
page with full info)
talk to your target audience
avoid generalities, superlatives
and hype
+
User-centered goals
what in it for me?
feature-oriented copy
about features about benefits about experience
benefit-oriented copy
80% 50%
25%
20% 25%
calls to action
seo( search engine oPtimization )
Use synonyms
don’t coPy teXts
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thank yoU
any qUestions?
: )