Questionnaires (Honda Atlas)

QUESTIONNAIRES

Academic Based Exploratory Research on Atlas Honda Motorcycles

Questionnaire No:

1.End

Customers

2.Distributors

3.Organizations

4.Manufacturers

End Customers Questionnaire

Section One: Introduction

An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles.To be administered to all bike users to find out the factors/variables affecting the market share of Honda.All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body

Q: 1.Which bike do you ride?

Q: 2.Why did you select the above bike?

Q: 3.Which attributes do you prefer when you think of purchasing a bike?

Q: 4.Do you want to buy Honda?

O Yes O No

Q: 6. Rank Honda on following attributes(From 1 most imp to 5 least imp)

PriceQualityPlacementAwarenessStyle

Q: 7.Do you think difference between the prices of Honda and other bikes is justified due to difference in features? Give reasons

Q: 10.Price is the most crucial factor you consider in purchasing a bike?

O Strongly Disagree O Disagree O Somewhat agreeO Agree O Strongly Agree

Q: 11.Are Honda bikes easily available in the market?

O Yes O No

Q: 12.Are you satisfied with the Price of Honda bikes?

O Yes O No

Q: 13.Write some comments on ads of Honda bikes.

Q: 14.Do you agree that the ads of Honda bikes are meaningful?

O Yes O No

Q: 15.How much you are satisfied with the mileage of Honda bikes?

O 20-40% O 40-60% O 60-8O% O 80-100%

Q: 16.Do you think the numbers of Honda Atlas showrooms are enough?

O Yes O No

Q: 17.Better resale value is one of the reasons of buying Honda bike?

O Strongly Disagree O Disagree O Somewhat agree

O Agree O Strongly Agree

Q: 18.What is the most important attributes you look for when you buy a bike? Rate 1-5

PriceSpeedStyleMileage Resale Value

Q: 19.Do you think the technology advancements improve the quality of bikes?

O Yes O No

Q: 20. Media fragmentation plays an important role in creating awareness among customers.

O Strongly agree O Agree O Somewhat agree O Disagree O Strongly Disagree

Q: 21. You heard about Honda bikes from?

O TV O Print media O Word of Mouth

Q: 22.Inflation is one of the reasons for entrance of low price bikes industry in market.

O Strongly agree O Agree O Somewhat agreeO Disagree O Strongly Disagree

Q: 23.Rate the following bikes according to Quality.1-5

HondaYamahaSuzukiRaviPak Hero

Q.24: Have you seen any Advertisement of Honda bike on TV or any other media like Newspaper, Journal etc

O Yes O NoQ: 25.From which age group do you belong?

15-20 20-25 25-30 30-40

Section Three: Personal Information

Name: Contact no:Email Address:Occupation:

Distributors Questionnaire


An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles.To be administered to bike Distributers to find out the factors/variables affecting the market share of Honda.All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body

Q.1: Why you preferred the dealership of Honda Motorcycle?O Incentive to dealers O Easy dealership available

O Much saleQ.2: How is the security requirement for its dealership?

O High O Low O Normal

Q.3: How much the incentive given to you?

O Very Much O Much O Normal O Less

Q.4: You decided to Deal in Honda bikes because of its advanced technology?

O Yes O No

Q5: Do you advise your family members, friends to purchase it?

O Yes O No

Q.6: Why people purchase it? Because of

O Fuel consumption O Spare parts availability O Four stroke

Q.7: Do you check the bike before its sale?

O Yes O No

Q.8: How much are your monthly Sales?

O 1-10 O 11-20 O 21-30

Q.9: How much profit you get on the sale of a bike?

O 1000-2000 O 2000-4000 O 5000 or more

Q.10: What is the behavior of its user about it?

O Very good O Good O Normal O Poor

Q.11: What step you have taken for its promotion?

O No Step O Motivating People & suggestions to the company

Q.12: Quality response of Honda bikes from customers was Good?

O Yes O No

Q.13: Your experience of selling Honda bikes was Bad?

O Yes O No

Q.14: Which is the most suitable bike maintenance point of view?Rate 1-5Honda _______Yamaha _______Suzuki _______Pak Hero _______Ravi _______

Q.15: Is inflation one of the reasons for entrance of low price bikes industry in market?

O Strongly disagree O Disagree O Somewhat agreeO Agree O Strongly Agree

Q.16: Share your views about dealership of Honda.

_______________________________________________________________________________________________________________________________________________________________________________________

Q.17: Technology of Honda Bikes

_____________________________________________________________________________________________________________________________________________________________________________________________________

Q.18: Q.18: Is Placement of Honda bikes enough?

O Yes O No

Q.19: You decided to deal in Honda bikes because it has better placement.


Q.20: Customers buy Honda because it has better Quality?


Q.21: The Profit margin earned by the dealers depends on bike’s quality

O Yes O No

Q.22: What were main parameters by which you selected Honda dealership? Rate 1-4

o Resale value _____o Profit margin _____o Placement _____

o Customers’ Response _____


Name: Contact no:Email Address:Occupation:Location:

Organizations(Institutions) Questionnaire


An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles.To be administered to bike all organizations, which gives bikes to their employees, to find out the factors/variables affecting the market share of Honda?All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body

Q1 Why did you select the Honda bike for your organization?________________________________________________________________________________________________________________________________________________________________________

Q2 Which attributes do you prefer when you think of selecting a bike for your organization?

________________________________________________________________________________________________________________________________________________________________________

Q3 Quality of Honda bikes as compared to other bikes. Please share your thoughts with us on this issue.________________________________________________________________________________________________________________________________________________________________________

Q4 Rank Honda on following attributes(From 1 most imp to 5 least imp)Price _____Quality _____Placement _____Awareness _____Style _____

Q5 Do you think difference between the prices of Honda and other bikes is justified due to difference in features? Please give reasons if your answer is Yes or No.

________________________________________________________________________________________________________________________________________________________________________

Q6 Price is the most crucial factor you consider in purchasing a bike for your organization?

O Strongly disagree O Disagree O Somewhat agree

O Agree O Strongly agree

Q7 Are Honda bikes easily available in the market? O Yes O No

Q8 Are you satisfied with the Quality of Honda bikes?O Yes O No

Q9 Write some comments on ads of Honda bikes.________________________________________________________________________________________________________________

Q10 How much you are satisfied with the mileage of Honda bikes?

O 20-40% O 40-60% O 60-80% O 80-100%

Q11 What are the most important attributes you look for when you buy a bike for your organization? Rate 1-5Price _____Speed _____Style _____Mileage _____Resale Value _____

Q12 Do you think the technology advancements improve the quality of bikes?

O Yes O NoQ13 Is Honda a durable bike?

O Yes O NoQ14 Inflation one of the reasons for entrance of low price bikes industry in

market.O Strongly disagree O Disagree O Somewhat agree

O Agree O Strongly agreeQ 15 Rate the following bikes according to Quality.1-5

Honda _____Yamaha _____Suzuki _____Ravi _____Pak hero _____

Q16 Your experience with the Honda bikes in your organization was bad?O Yes O No

Q18 How many employees in your organization use the Honda bike provided by you?O 15-20O 20-25O 25-30O 30-40

Q19 How effective Honda bikes are for your employees?

________________________________________________________________________________________________________________________________________________________________________

Q20 Do you often get complains from your employees about the bikes provided by you? O Yes N NoQ21 What is response of your employees when you offer them Honda bike for use? O Very good O Good O Normal O Bad



Manufacturer Questionnaire


An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles.To be administered to bike Manufacturers of Honda bikes to find out the factors/variables affecting the market share of Honda?All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body

Q,1: Total Number of Employees: _________

Q.2: If we talk about the comparison of quality of Honda bikes and other bikes please share your thoughts with us on this issue.

________________________________________________________________________________________________________________________________________________________________________

Q.3: Do you think difference between the prices of Honda and other bikes is justified due to difference in features? Please give reasons if your answer is yes or no?

________________________________________________________________________________________________________________________________________________________________________

Q.4: What is the customers’ satisfaction level as far as Quality of Honda bikes is concerned?O 20-40% O 40-60% O 60-80% O 80-100 %

Q.5: Do you feel threat from any of your competitors?O Yes O No

Q.6: Quality of Honda bikes does not meet the customer expectations?

O Strongly disagree O Agree O Somewhat agree O Agree O Strongly agree

Q.7: Specify the % age of Honda bikes demand?________________________________________________________________________________________________________________

Q.8: Do you provide promotional activities?O Yes O No

Q.9: Which age group is the target market for Honda bikes?O 15-20 O 20-25 O 25-35 O 35 % above

Q.10: Is the mileage of Honda bikes good?O Yes O No

Q.11 Do you agree that the ads of Honda are meaningful?O Yes O No

Q.12: Rank Honda on following attributes(From 1 most imp to 5 least imp)Price _____Quality _____Placement _____Awareness _____Style _____

Q.13: Technology advancement is one of the reasons that helps Honda in bikes’ quality

O Yes O No

Q.14: Do you think that the showrooms of Honda are enough?O Yes O No

Q.15: In the space below, please provide us with any information you may have on changes you have seen in the market for your product and with consumers and dealers.

________________________________________________________________________________________________________________________________________________________________________

Q.16: Inflation is one of the reasons for entrance of low price bikes industry in market.

O Strongly disagree O Disagree O Somewhat agreeO Agree O Strongly agree

Q.17: Better resale value is one of the reasons of buying Honda bike?

O Strongly Disagree O Disagree O Somewhat agreeO Agree O Strongly Agree

Q.18: Are Honda bikes easily available in the market?

O Yes O NoQ.19: Do you think the technology advancements improve the quality of

bikes?

O Yes O NoQ.20: Do media fragmentation plays important role in creating awareness

among customers?O Yes O No

Q.21: Is Honda is durable bike?O Yes O No



Questionnaires (Honda Atlas)

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