Questionnaire_Advertising on Social Media
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Transcript of Questionnaire_Advertising on Social Media
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1 Please specify your gender
Male
Female
2 Please specify your age
Under 18 years
18-21
22-25
More than 25 years
3 Please specify your family-income bracket
Upto 3 lakh pm
3-5 lakh pm
Above 5 lakh pm
4 How many hours do you spend online each week?
0-5 hours
6-10 hours
11-15 hours
16-20 hours
21-25 hours
26-30 hours
More than 30 hours
5 Please select all social networks for which you have created a personal profile
Please select all that apply.
Facebook
Orkut
LinkedIn
Twitter
Other
6 How many hours do you spend on social networks each week?
0-5 hours
6-10 hours
11-15 hours
16-20 hours
More than 20 hours
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7 How many friends do you have on your primary social network
Less than 50
51-100
101-150
151-200
201-300
301-400
More than 401
8 Why do you use an online social network? Select all answers that apply.
To keep in touch with friends and family.
To meet new people.
To make professional and business contacts.
To share photos, videos, and music.
To play games.
To discover new music, books, films, and other entertainment.To find information and share feedback about brands and products.
To promote a business or cause.
9 How do you feel about advertising on social networks?
Very annoying
Somewhat annoying
Indifferent
Somewhat useful
Very useful
10 Have you ever purchased a product or service based on an advertisement on a social network?
Yes
No
11 Which other social media technologies do you use? Please check all that apply.
Please select all that apply.
Blogs (that you author or contribute to - WordPress, TypePad, Blogger, etc.)
Social bookmarking (Digg, Delicious, StumbleUpon, etc.)
Social media sharing (Flickr, YouTube, SmugMug, etc.)
Livecasting (Stickam, Justin.tv, etc.)
Social aggregators (FriendFeed, Posterous, etc.)
Wikis
Virtual Worlds (SecondLife, WOW, The Sims Online, etc.)
Online gaming (FullTilt Poker, PS3 Multiplayer, Kongregate, etc.)
Other
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12 How many Twitter followers do you have?
I don't use Twitter
0-10
11-20
21-40
41-60
61-80
81-100
101-150
151-200
201-300
301-400
More than 401
13 How many people do you follow on Twitter?
I don't use Twitter0-10
11-20
21-30
31-40
41-60
61-80
81-100
101-150
151-200
201-300
301-400More than 401
14 How often do you tweet?
I don't use Twitter
More than once daily
Once daily
More than once a week, but not daily
Less than once every two weeks, but more than once a month
Less than once a month
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Do you use social media in an official business or professional capacity?
Yes
No
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16 Who invited you to join Facebook?
Nobody. I just joined.
A friend
A classmate
A family member
A professional colleague
A casual acquaintance
A stranger
I don't recall
17 Are you a member of a fan page for a brand or product on Facebook?
Yes
No
18 In comparison to other online advertising, social media advertising is
much less effective
less effective
as effective
more effective
much more effective
