QUESTIONNAIRE -TATA SWACH

[NON- USERS]

GROUP MEMBERS

RAJIV KOLVENKARSACHIN ACHARYAROHIN MOHANOZER D’SILVAVIKRANT PRABHU

1. Gender Male Female

2. Which age group do you belong to?

20-30 years

30-40 years

40-50 years

50 years and above

3. What is your annual household income?

Less than Rs.2,50,000

Rs.2,50,000 – Rs. 5,00,000

Rs. 5,00,000 – Rs. 7,50,000

Rs. 7,50,000 and above

4. How do you treat your drinking water? Do nothing Boiled water Use Electrical Water Purifier Use Non Electrical Water Purifier

5. Do you use a water purifier?

Yes

No

6. What factors motivated you or will motivate you while purchasing a water purifier?

Quality/ health and safety

Price

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Personal Touch

7. Which brand Water Purifier do you use or will prefer to buy?

Tata Swach

Pure It Aqua Guard

Usha Brita

Other:  

8. Are you aware about Tata Swach Water Purifier?

Yes

No

9. From where did you come across this product?

TV commercials

Newspaper Ads

In shop Branding

Friend’s/ Family References

Other:

10.What is the first thing that comes to your mind when you hear about TATA SWACH?

11.What is your attitude towards TATA ?

Excellent Very Good

Good Fair Poor

Product Focus

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Brand Image

Customer Focus

12. Are you aware about the fact that Tata Swach water purifiers are currently the leaders in the market?

Yes

No

13. In what price range would you would like to buy a Water Purifier?

Below 1000

1000 - 1500

1500 – 2000

2000 and above

14. After sale, services are _____________ to me.

Extremely important

Very important

Somewhat important   Not very important   Not a matter of concern 

15. Compared to other brands, how would you rate Tata Swach on a scale of 10?

Design/elegance

Operational features/ Technology

Value for money

Performance

After sale service

16. How likely are you to purchase Tata Swach water purifier wherever available?

Definitely buy

Probably buy

Not sure

Probably not buy

Definitely not buy

17. Can you give any suggestions with respect to Tata Swatch water purifier, to TATA?

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