Questionnaire – Quantitative data

The quantitative results I have gained are from both, an online questionnaire called SurveyMonkey and a survey which I asked

people to fill out on paper. I will first look at both set of results separately and annotate

them, I will then compare them to each other to result in the genre and other initial ideas

for my music magazine.

This presentation will show you the methods to which I have carried out my research, my

results and how these results will help in choosing my music magazine genre.

This is the first question I presented on SurveyMonkey. Altogether, I have 19 respondents who completed my questionnaire. In this question, we can see that 26.32% of my respondents have chosen R&B, this suggests that R&B may be the best genre to base my music magazine on as the data from this question gives the idea that it would sell the most (according to my audience).

SurveyMonkey automatically lets me analyse the results from my questionnaire meaning it is much easier to annotate. These set of results suggest that the artist on the cover of my magazine is the most important subject on the cover as this is what will catch the attention of my target audience and intrigue them to buy my magazine in comparison to the title being of such significance.

These results show that people may care about the latest news in the music industry rather than the latest gossip on artists by up to four times. Using this data, I will use the annotations I make form these to think about what information and text I should include in my music magazine.

In a previous task, we were asked to choose three music magazines, annotate them and conclude to which is our favourite out of the three and why. I chose Billboard magazine as I said it looked the most attractive and shared the genre I was possibly thinking of basing my magazine on (chart music). Here we see that Billboard is the most popular magazine as it shares many different genres of music which makes it appealing to everyone. This information will help me drastically towards choosing my genre.

These graphs are the results of people answering my questionnaire by handing my survey out and asking the respondents to complete it.1. If you were to buy a music magazine, which genre would it be?

By tying the results I have collected from the first question in my survey, I highlighted the table shown through Microsoft Edexcel in the image which would let me easily form this data into any form of graph/chart.

Comparing this set of results to SurveyMonkey, I can easily see that R&B in both sets are the most preferred genre in music magazines.

2. What do you think would most attract you to any particular music magazine?

Comparing this set of results to the set I have gained through SurveyMonkey, they share that the artist factor of the cover is the main attraction and that only one person for each, the colours and the layout of the cover are the most important.

This makes it very easy for me to understand that the artist on my cover should be more of a priority in order to influence my audience to buy my magazine rather than the other three aspects.

3. Why do you/would you buy a music magazine which features your favourite genre of music?

This is the first and only question where in both sets of results, I have different answers. As here, half of the respondents chose the latest interviews whereas in my other questionnaire (SurveyMonkey), more participants chose the latest news in the music industry.

4. Which one of these do you prefer or have heard of?

Both sets of results share the factor of having the most variation in terms of all the questions in my survey. This is good as it will give me more to annotate and look into, to research the differences and similarities deeper in order to seek why they are all so popular even if they feature the same genre. Although, from this point of view it is also bad as I may not be able to identify all of what I need to recognise in order to finish my research for choosing my music genre.