Questionnaire for Consumers on Dth
-
Upload
prateek-arora -
Category
Documents
-
view
288 -
download
5
Transcript of Questionnaire for Consumers on Dth
8/6/2019 Questionnaire for Consumers on Dth
http://slidepdf.com/reader/full/questionnaire-for-consumers-on-dth 1/5
QUESTIONNAIRE FOR CONSUMERS
Name …………………………………….
Occupation… …………………………………….
Age GroupUnder 25 25 to 34 35 to 44 45 to 54 55 to 64 Over 64
Gender MaleFemale
Monthly SalaryLess than 10k 10-15k 15-25k 25-35k 35-50k Over 50k
Q-1 Which brand of DTH you are using currently?
Dish Tv
Tata Sky
Sun Direct
Airtel Digital
Reliance Big TV
Videocon
Other: ____________________________________________________
Q-2 How long have you been using this DTH service?
Less than 1 year
1-3 years
8/6/2019 Questionnaire for Consumers on Dth
http://slidepdf.com/reader/full/questionnaire-for-consumers-on-dth 2/5
3-5 years
More than 5 years
Q-3 Which of the following categories best describes your DTH experience?
Very pleasant
Pleasant
Neither pleasant nor bad
Bad
Very BadQ-4 Which type of DTH are you using?
Basic model
HD Model
Recorder Model
Q-4 Do you use multiple set top box ?
Yes
No
If yes (then specify the number) ________________________________
Q-5 Your choice of the DTH player is due to?
Schemes & packages
Referrals from relatives & friends
Brand Image
Easy Availability
others(then specify)_________________________________________________
Q-6 What is important to you when deciding upon a make and model? Below is a list of factors which may influence your decision to buy a particular model you choose. Pleaserate the importance of each factor by circling a number from 1 to 4.
ExtremelyImportant
Not at allImportant
Price 1 2 3 4 5Installation Time &
Cost
1 2 3 4 5
Interactive Features 1 2 3 4 5
8/6/2019 Questionnaire for Consumers on Dth
http://slidepdf.com/reader/full/questionnaire-for-consumers-on-dth 3/5
Premium Features 1 2 3 4 5Technology used 1 2 3 4 5Brand Name 1 2 3 4 5Packages 1 2 3 4 5Discounts & offers 1 2 3 4 5Warranty 1 2 3 4 5Service 1 2 3 4 5Other:__________ What?
Q-7 advertisements of the above brands influence you to buy them?
Yes
No
Some what
If yes, which DTH advertisement has created the greatest influence?
____________________________________
Q-8 Which is your favorite interactive service available in your DTH? ?
Movies
Games
Astrology
Cooking
Learning
others(then specify)_________________________________________________
Q-9 What is the average monthly recharge ?
Below 200
200-250
250- 350
350-450
450-550
550 or above
Q-10 When do you recharge your account??
Monthly
Quarterly
Half yearly
8/6/2019 Questionnaire for Consumers on Dth
http://slidepdf.com/reader/full/questionnaire-for-consumers-on-dth 4/5
Yearl
Q-11 Which is your preferred payment option?
Cash
Internet
Debit/Credit card
Prepaid cash card
Mobiles.
others(then specify)_________________________________________________
Q-12 What are the problems frequently faced by you regarding your DTH service?
Poor after sales service
Non response to complaint
Improper rate system
No signal
Other: _______________________________________
Q-13 Rate your DTH operator on the following parameters
Excellent Poor
Buying Experience 1 2 3 4 5Audio and VideoQuality
1 2 3 4 5
Channel choicesand features
1 2 3 4 5
Complaint redressal 1 2 3 4 5
Payment Options 1 2 3 4 5Uninterruptedservices
1 2 3 4 5
Interaction withservice persons
1 2 3 4 5
Q-14 Would you like to change your DTH operator in future ?
Yes
No
If yes (then specify ) _________________________________
8/6/2019 Questionnaire for Consumers on Dth
http://slidepdf.com/reader/full/questionnaire-for-consumers-on-dth 5/5