Questionnaire CB
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Questionnaire 1. What was the main driving cause for your purchase of refrigerator? a) Status Symbol b) Need c) d) Any other reason, please specify______________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _________________________________ 2. Reasons for choosing the brand a) Quality of product perceived b) Servicing facility available close to home c) Word-of-mouth d) Experience of relative/ neighbour e) Any other reason, please specify______________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _________________________________ 3. How did you gather information about the product? a) Internet b) Opinion leader c) Family/friends d) Magazines e) Newspaper f) Any other reason, please specify______________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _________________________________ 4. How long did you take for deciding to go for the brand?
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Questionnaire CB
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Questionnaire1. What was the main driving cause for your purchase of refrigerator?a) Status Symbolb) Needc)d) Any other reason please specify!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!". #easons for choosing the branda) Quality of product perceivedb) Servicing facility available close to homec) Word$of$mouthd) %&perience of relative' neighboure) Any other reason please specify!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!(. )ow did you gather information about the product?a) *nternetb) +pinion leaderc) ,amily'friendsd) -aga.inese) Newspaperf) Any other reason please specify!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!/. )ow long did you ta0e for deciding to go for the brand?1. Which brands did you evaluate before finally choosing the brand?2. Which factors led you to choose the brand over the alternatives? 3lease elaborate withe&les.4. )ow did you buy the product?a) %$commerceb) -all purchasec) #etail stored) Any other reason please specify!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!5. 6id the product meet your e&pectations?7. 6oes the brand properly communicate its aspects in its advertisements?18. Which aspects of the brand'product do you see being properly communicated through its advertisements post the purchase?11.What incoherencies do you find between the advantages stated in the advertisements and your e&perience?
