Questionnaire analysis
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Transcript of Questionnaire analysis
Jenny Gregory
The purpose of my primary research questionnaires is to find my target audience for my magazine. By handing out 10 questionnaires I will be able to find out what type of music people are into and what my target audience would be. Also, I will be able to find out what their favourite genre is and if they are likely to buy/how much they are willing to pay for the magazine as well as how often they would buy one and what usually attracts them to purchasing the magazine.
This graph shows that my questionnaires were split evenly between 5 male and 5 female participants.
By looking at this graph, you can see that R&B was the most popular genre of music closely followed by Pop, with Country being the least favourite.
This graph shows us that the majority of participants that took part in my survey never buy a magazine, which indicates that they access their magazines
Gender
MaleFemale
Genre of Music
RockPopDanceR&BCountryMetal
How often do you buy music magazines?
NeverOnce a yearOnce a monthOnce a week
Jenny Gregory
through Web 2.0 technology.
What music magazine do you buy?
KerrangQ Mixed MagNMENone
Mixed Mag was the most popular.
Jenny Gregory
This graph allows us to see that when a free gift is offered within a magazine, this persuades buyers to go on and buy the magazine.
By looking at this graph we can see that the ages of participants ranged from 10-50, with the main ages being between 16-21.
Mixed Mag was the most popular.
What peruades you to buy a magazine?
ImagesColoursMain articleFree gift
How old are you?
10-1516-2122-3031-4041-5050+