Questionnaire analysis

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Jenny Gregory The purpose of my primary research questionnaires is to find my target audience for my magazine. By handing out 10 questionnaires I will be able to find out what type of music people are into and what my target audience would be. Also, I will be able to find out what their favourite genre is and if they are likely to buy/how much they are willing to pay for the magazine as well as how often they would buy one and what usually attracts them to purchasing the magazine. This graph shows that my questionnaires were split evenly between 5 male and 5 female participants. By looking at this graph, you can see that R&B was the most popular genre of music closely followed by Pop, with Country being the least favourite. Gender Male Female Genre of Music Rock Pop Dance R&B Country Metal How often do you buy music magazines? Never Once a year Once a month Once a week

Transcript of Questionnaire analysis

Page 1: Questionnaire analysis

Jenny Gregory

The purpose of my primary research questionnaires is to find my target audience for my magazine. By handing out 10 questionnaires I will be able to find out what type of music people are into and what my target audience would be. Also, I will be able to find out what their favourite genre is and if they are likely to buy/how much they are willing to pay for the magazine as well as how often they would buy one and what usually attracts them to purchasing the magazine.

This graph shows that my questionnaires were split evenly between 5 male and 5 female participants.

By looking at this graph, you can see that R&B was the most popular genre of music closely followed by Pop, with Country being the least favourite.

This graph shows us that the majority of participants that took part in my survey never buy a magazine, which indicates that they access their magazines

Gender

MaleFemale

Genre of Music

RockPopDanceR&BCountryMetal

How often do you buy music magazines?

NeverOnce a yearOnce a monthOnce a week

Page 2: Questionnaire analysis

Jenny Gregory

through Web 2.0 technology.

What music magazine do you buy?

KerrangQ Mixed MagNMENone

Mixed Mag was the most popular.

Page 3: Questionnaire analysis

Jenny Gregory

This graph allows us to see that when a free gift is offered within a magazine, this persuades buyers to go on and buy the magazine.

By looking at this graph we can see that the ages of participants ranged from 10-50, with the main ages being between 16-21.

Mixed Mag was the most popular.

What peruades you to buy a magazine?

ImagesColoursMain articleFree gift

How old are you?

10-1516-2122-3031-4041-5050+