Questionnaire Analysis

Question 1 asked respondents their age and gender.

The results show that nearly all the respondents fit in

to the age bracket of 16-20. This informs me that I

chose the correct age for my target audience as they

were the dominant group to be interested in my

questionnaire. Also they was an even split in the

genders of the respondents which shows that my trailer should be aimed at both males and females.

Question two asked participants what their

favourite genres of film were. 70% of the

participants said that horror films were their

favourite genre, as well as comedy. This

explains why my target audience mostly

watch Slasher films, as they occasionally have

aspects of comedy. This tells me that my film

should perhaps have slight aspects of comedy

to appeal to my target audience

I asked my respondents how often they go to the

cinema. The majority of the respondents appear go

quite regularly, with 45% going monthly and 35%

going every 2-5 months. This shows that my

promotional package will reach my target audience

through cinema promotion. However, other methods

of promotion such as via social

media will be necessary. This

reinforces my understanding that they are passionate about film.

Question four was do you watch

horror films. 80% of the

respondents said yes. This shows

that 80% of the responses from my

questionnaire are from true

representatives of my target

audience and can be used to help create my promotional package. It also confirms the fact that horror is still popular, especially teens

Question Five asked respondents to state what their

favourite sub-genre was and why. As expected, the

majority of participants said Slasher was their

favourite sub-genre. The most common reason for

Slashers being the best is that they’re the scariest,

the most entertaining and the most relatable which

makes them scarier. Respondents also stated that

Slashers are more action packed and because there’s

always jump scares. I plan to make my trailer action

packed and with jump scares in order to satisfy my

TA and fulfil their expectations

Question Six asked respondents

how often they watch horror

films. The results showed 95%

of the respondents watch

horror films regularly so would

be likely to watch my horror

film. This also means that my

target audience will have a solid

understanding of the

conventions of horror films. I

will ensure I follow these

conventions, but also challenge

them so that my film keeps the

audience on their toes.

I asked what it is the respondents liked the most

about horror films. The most common responses

were the tension they create, the jump scares,

the adrenaline and the action. I will have to

ensure that my trailer features a clear build-up of

tension, lots of action and jump scares to draw in

the target audience. I must also ensure that the

other pieces of my promotional package reflect

the fear the film will generate. This tells me that

my audience crave fear and unexpected horror so I must provide this.

Question 8 asked respondents to state their

favourite horror films and why. The most common

response was Scream, because it was original and

kept them guessing. Halloween, Friday the 13th

and Nightmare on Elm Street were also common

responses. This tells me that my film should follow

a classic Slasher narrative as these are the most

popular, but I must also keep the film original like

Scream

Question nine asked respondents how often

they buy or read film magazines. 60% stated

they occasionally read film magazines, with

40% never buying them. This could be due

to the fact that the magazine industry is

declining, with teenagers being the least

likely to buy magazines. This tells me that I

must attempt to make my film magazine

unique and ensure it appeals to a wider

teenage audience so that they will purchase

my magazine.

The final question asked respondents which made

trailers the most effective. As expected, Jump Scares

was the most popular answer, with 80% choosing

Jump Scares. Music, Fast Cuts and Action were also

common. I will ensure that these 4 features will be

used efficiently in my trailer. This has shown me that

the main tension builders within trailers are the

most important features of a trailer to my audience.

I will use these particular features throughout the whole of my trailer and build it up slowly.