“Brand Preference on Mobile Purchase among the students of IPS GROUP OF COLLEGES”. Please help me by taking a few minute of your time to answer my question about your personal experience with your mobile phone. All information will be treated as strictly confidential. I would like to thank for your anticipated cooperation.

Please answer the following questions;

Section A: Personal Information 1.Gender Male Female

2.Nationality ………………………

3 Age: below 20years 20-25 years 25-30years above 30years

4. Income Level (per month) Less than 10,000

10,00O – 2O, 000

20,00O – 30,000

above30, 000

Section B: About mobile phones

5) Do you have mobile phone? 1. Yes 2. No.

If yes please answer the following 6) What brand of mobile phone do you own? PLEASE PUT A CHECK MARK IN FRONT OF THE CORRECT RESPONCE

1. Nokia

2. Samsung

3. Sony Ericson

4.Apple

5. HTC

6. LG

7.others specify ……………………

Questions 7 to 12 are designed to investigate the factors for preferring the brand. These questions have a 5 point Likert- scale ranging from strongly disagrees to strongly agree. Please circle the option that best describe your preference for choosing brand