TOOTHPASTE STUDY

1. Which toothpaste brand do you use? a. Close-Upb. Colgatec. Pepsodentd. Oral-Pro Healthe. Sensodynef. Others, please mention........................

2. How long have you been using this toothpaste?a. Less than 3 monthsb. Between 3 to 12 monthsc. Between 1 to 3 yearsd. More than 3 years

3. Choose the Variants (which you have used or are using) of your most favored toothpaste brand.

CLOSE-UP COLGATE

PEPSODENT

Oral B SESNODYNE

DABUR

Close-Up Deep Action Red Hot

Colgate Visible White

Pepsodent Germi-Check

Oral B Pro Health All Rounder Protection Toothpaste

24X7 Protection

Dabur Red Toothpaste

Close-Up Fire Freeze

Colgate Total

Pepsodent Germi-Check Superior Power

Daily Repair Babool Toothpaste

Close-Up Deep Action Menthol Fresh

Colgate Max Fresh

Pepsodent 2 in 1

Babool Salt Toothpaste

Close-Up Deep Action Lemon Mint

Colgate Active Salt

Pepsodent Centerfresh

Meswak

Close-Up Deep Action Peppermint Splash

Colgate Cibaca Family Protection

Pepsodent Whitening

Promise

Close-Up Deep Action Eucalyptus Mint

Colgate Sensitive

Pepsodent SuperSalt

Colgate Dental Cream

Colgate HerbalColgate Sensitive Pro-ReliefColgate Sensitive Pro-Relief

4. How often do you use toothpaste in a day?a. Onceb. After every mealc. Twice

5. How often do you change your toothpaste brand?a. Do not changeb. Occasionallyc. Frequently

d. I buy whatever brand is available

6. What is the feature that you primarily look for when you buy your toothpaste.1-5; 1- Least important, 5- Most important

a. Flavoursb. Cleansing powerc. Prevention against bad breathd. Medicinal Valuee. Lather f. Calcium Contentg. Cavity Protectionh. Pricei. Brand

7. What quantity of toothpaste do you buy monthly?a. 50 gb. 75 gc. 100 g d. > 100 g

8. How much are you willing to pay for your toothpaste?a. < = Rs. 20b. Rs. 20 – Rs. 50c. > Rs.50

9. Rate the following statements on a scale of 1-5, where 1 – Strongly disagree and 5 – Strongly Agree

S.No Strongly Disagree

Disagree Neither agree nor disagree

Agree Strongly Agree

1 Health is a major concern today

1 2 3 4 5

2 My toothpaste gives protection to cavity

1 2 3 4 5

3 I do not mind paying higher prices for premium quality

1 2 3 4 5

4 I check for all details like mfg date, ingredients etc. while buying toothpastes.

1 2 3 4 5

5 Branded Products are better 1 2 3 4 56 I like trying new brands. 1 2 3 4 57 I like buying a tasty

toothpaste1 2 3 4 5

8 I use toothpaste for my dental problems

1 2 3 4 5

9 My toothpaste has a great taste and color.

1 2 3 4 5

10 I follow latest fashion and fads

1 2 3 4 5

11 My toothpaste gives good lather

1 2 3 4 5

12 I use my toothpaste as it has Calcium content

1 2 3 4 5

13 I remember the advertisements of the toothpaste I use.

1 2 3 4 5

14 My toothpaste has medicinal value.

1 2 3 4 5

15 I use my toothpaste for good breath.

1 2 3 4 5

16 I consult my doctor for deciding which toothpaste to use.

1 2 3 4 5

10. Who buys toothpaste as an item at your home?a. Meb. Fatherc. Mother

d. Siblinge. Kidsf. Others (Please mention)

11. What is your age?a. <25b. 25-40c. 40-55d. >55

12. Gendera. Maleb. Female

13. Marital Statusa. Singleb. Marriedc. Divorcedd. Separatede. Widowed

14. What is the highest degree of school you have completed?a. High Schoolb. Bachelor’s degreec. Master’s Degree

15. Are you currently.....?a. Employedb. Self-employedc. Homemakerd. Studente. Retiredf. Unable to work

16. What is your current household’s income per month in Rs?a. < 20,000b. 20000-40000c. 40000-80000d. >80,000

17. In which area of Delhi do you live in?a. Northb. Eastc. Westd. South