Questionnaire
3
This research is being conducted by the students of Xcellon School of Business on understanding the “Consumer buying behaviour for purchasing the furniture of Godrej Brand”. Information provided by you will be strictly utilised for academic purpose and it does not have any commercial use. Your participation is voluntary but by providing information you can help us in our academic research. Personal Information: Name: __________________________________________________________ Area ____________________________________________________ Phone No: (M): ____________________ (R): ___________________ E-mail: ____________________________________________________ Age: 18- 21 □ 22 - 34 □ 35 – 44 □ 45 - 54 □ 55 - 64 □ < 65 Occupation: □ Business □ Student □ House Wife □ Service □ Others Gender: □ Female □ Male Education: □ Under Graduate □ Graduate □ Post Graduate Income Level (Yearly): □ <2,00,000 □ 2,00,000- 5,00,000 □ 5,00,000 – 10,00,000 □ >10,00,000 Questionnaire
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questionnaire
Transcript of Questionnaire
This research is being conducted by the students of Xcellon School of Business on understanding the “Consumer buying behaviour for purchasing the furniture of Godrej Brand”. Information provided by you will be strictly utilised for academic purpose and it does not have any commercial use. Your participation is voluntary but by providing information you can help us in our academic research.
Personal Information:
Name: __________________________________________________________
Area ____________________________________________________
Phone No: (M): ____________________ (R): ___________________
E-mail: ____________________________________________________
Age: 18-21 □ 22 - 34 □ 35 – 44 □ 45 - 54 □ 55 - 64 □ < 65
Occupation:□ Business □ Student □ House Wife □ Service □ Others
Gender: □ Female □ Male
Education: □ Under Graduate □ Graduate □ Post Graduate
Income Level (Yearly): □ <2,00,000 □ 2,00,000-5,00,000 □ 5,00,000 – 10,00,000 □ >10,00,000
Questionnaire
Q. 1 Are you using Branded Furniture?
Yes No
Q. 2 which brand you prefer for purchase of furniture?
Lane Furniture Durain Lifestyle
Godrej Home Town
Other (Please Mentioned)..................................................................................
Q. 3 what parameters do you consider while purchasing the furniture?
Most less Important
Less Important
Indifferent Important Most Important
Durability DesignPriceLocationResale ValueBrand ImageSizeComfortTrend
Q. 4 Rate the following brands according to following parameters. (1 to 7 rank)
Lane Furniture Godrej Durain Home Town LifestyleDurabilityDesignComfortSizeResale ValueBrand ImageTrend
Q. 5 How frequently you are changing your furniture?
<2 years 2 to 4 years 4 to 6 years 6 to 8 years >8 years
Q. 6 Are you satisfied with this brand of the furniture you own ?
Highly Dissatisfied
Dissatisfied Indifference Satisfied Highly Satisfied
Q. 7 Are you planning to buy furniture in near future ?
Definitely will buy will buy Indifferent will not buy Definitely will not buy
Q. 8 what are the expectations for buying new furniture?
Price is cheapest Quality Design Resale value is more Comfort
Other (Please mentioned).......................................................................
Thank you for giving your precious time
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