Questionnaire: Identifying the Audience

Action

Horror

Comedy

Romance

Adventure

Fantasy0

1

2

3

4

5

6

7

LikelyUnlikely

What film genres are you most likely/unlikely to watch?

18-25 Year Olds

Action

Horror

Comedy

Romance

Adventure

Fantasy0

1

2

3

4

5

6

7

8

Likely

Unlikely

Maybe/Don’t know

15-18 Year Olds

Action

Horror

Comedy

Romance

Adventure

Fantasy0

1

2

3

4

5

6

7

Likely

Unlikely

Maybe/Don’t know

25-35 Year Olds

Action

Horror

Comedy

Romance

Adventure

Fantasy0

1

2

3

4

5

6

LikelyUnlikelyMaybe/Don’t know

40-50 Year Olds

• We asked ten people from each age range which film genres they preffered

Women Men0

1

2

3

4

5

6

Likely

Unlikely

Maybe/Don’t know

Women Men0

1

2

3

4

5

6

Likely

Unlikely

Maybe/Don’t know

Women Men0

1

2

3

4

5

6

Likely

Unlikely

Maybe/Don’t know

What is the likelihood that you would watch a psychological horror film?

18-25 Year Olds15-18 Year Olds

25-35 Year Olds 40-50 Year Olds

• We asked ten men and women from each age group whether they would watch a psychological horror film

Women Men0

1

2

3

4

5

6

Likely

Unlikely

Maybe/Don’t know

15-18 18-25 25-35 40-500

1

2

3

4

5

6

7

8

YesNoMaybe

After watching the opening sequence of our production, would you watch it?

Age Ranges Asked

• We showed the ten people from each age range our film opening, and then asked them whether or not they would consider watching it if it were a real production.