Audience Research

Audience Research Questionnaire

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Coldplay

Audience Questionnaire Charts

What magazine would you prefer to read ?

VibeKerrangNMEBlenderRolling Stone

The results show that about 33 % read NME, 44 % Rolling Stones. This highlights the popularity of the two magazines, famous and known as “cool” for young people’s point of view. It seems that being a multiplatform magazine industry as NME to reach the widest audience possible or to choose a well-known name for your magazine works on the consumers and make them want to buy it.

What would you expect from a music magazine ?

With this charts, I can understand what people expect of a music magazine and thus, what I need to have in my coursework in order to interest my audience. Posters and interviews own the highest results, therefore for consumers they have to be present and with a consequent place in a music magazine as they want to follow the latest news of their favorite bands and have posters of them to be aware of their appearance and can identify with them.

What would you prefer to expect/read on a double page spread ? You may choose

more than one option

InterviewsNew bands and artistsexclusive new pagesother

The same answer for question 2 is similar here. Interviews are what 1 consumers on 2 expect and like to read in a double page spread, and shows the consumers’ desire to know everything about their bands and their life. This helps me to choose what I will decide for my project, concerning the double page spread and its content.

How much do you spend on a music magazine ?

Less than £1.00£1.00-£2.00£3.00-£4.00£5.00 or more

I am quite surprised that 50 % of students spend between £3and £4 pounds for a music magazine. I think these results show that you can have a high price for your magazine, but it has to be already established, famous and popular. You need to satisfy all your consumers’ needs. A new magazine cannot dare to present such a price.

Where do you most likely read magazines ?

Work/schoolAt homeTravellingWaiting placesAnywhere

People are more likely able to read at home or travelling. Thus, a magazine is for them an enjoyable moment of diversion and an opportunity to relax and immerse in an other world. Therefore, a magazine needs to meet all their expectations to plenty satisfy them in their detent moment. It has to be easy reading, and pleasant.

What bands/ artists are you into ?

Lady gaga

Slighty Stoopid

Tyler the creator

Nicki Minaj

The Chemical Brothers

Freelance Whalls

Paramore

Katy perry

Muse

Coldplay

This results here shows that it exists a wide variety of different favourite artists. Young/ teenagers can change quickly for one artist to another. They are a demanding audience that you need to follow their exigent needs and tastes.

What would encourage you to buy a music magazine ?

FreebiesCompetitionsPriceKeep up to dateEntertainmentOther

The most things that attract consumers to buy a music magazine are the entertainment and the freebies offered with the magazine. Thus, for the marketing, using freebies really work to encourage peeople to buy the magazine, therefore the main interest for the audience is still how much a magazine is enjoyable and plesant to read.

What genre of music are you interested in ? You may choose more than one option

IndieRockRnBMetalHip HopPopUrbanDubRapD&B

As the different bands, it exists many different genres that young people category likes. However, it shows that Indie and Rock are the most popular . The results demonstrate that young adult are mostly interested in these two closed genres of music, that TV, radio and many magazines present as the two hypest genres to listen to in those years. These results shows that these types of music are definetaly the most popular at this moment for young adults/ teenagers. Thus, for my magazine design, choosing this influence makes me able to reach a wide target audience.

My target audience

FIND YOUR TRIBE

Trendie is a target audience that I was categorized under in the « Find your tribe » questionnaire. Targeting this type of category would be easier for me as it is the category which many of my friends and I belong. Moreover, as it says above, Trendie like be aware of the new bands and news before anyone else and I would like to accentuate these areas in my magazine.

I think targeting Indie kid is perfect for the magazine theme and genre that I would like to create. Indeed, Indie kid are immersed in the music world, they like participating at gigs, commenting the last hot album, being involved thourghout social network websites… They love music and they want to live it. That’s why, in order to target this category, I think a music magazine needs to have the latest news, reviews and music events, including gigs pictures and opportunities for prosumers to participate in their favorite magazine.

Finally, Indie Scenester’s category is when Indie kids’ meets Trendie. Fashion, and really careful about their look, they embody the music throughout their amazing knowledge of newest bands and future rock icons. A music magazine, in order to attract them, must be a frontrunner, showing the newest articles, bands and insisting on its exclusivity. The design also has to be young, fashion and cool.